roblems. It's not easy for dealerships to define what they need, when they themselves are unaware of talent in their areas. Yes, the resources you've mentioned are a given for HR groups, but that DOESN'T mean they themselves understand whom to interview or hire and what they should be paying them.
It would be great if you were to provide benchmark data on all positions and talent levels. Is that part of your solution?…
ons of TrueCar. They are Lasting. Google Cars wants their piece of the pie now. Franchises have to stay away. Their model for dealers is not Franchise friendly. There will be those that are led away by the Pied Pipers of our future industry. It seems there are strong, level headed Owners that will resist their style of marketing. The style that grabs the dealer's customer information way before they reach the dealer site or front doors. Their model is death to franchise dealers and franchise data. Their model to control the industry data. When they pop up to sponsor an event or advertise, we are reminded of their original goals...which were never retracted. I believe the success (great success) of AutoCon will be due to other talent than TrueCar. Of course, they want to put their name on that talent... Careful what you buy into, in the long run. I wish great success for the event. I wish TrueCar away, ultimately.…
ted with you.
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R reports, our internet department sold more new cars than their stores.
With a decent CRM, we can print all of the documents needed to put a customer in F&I but are they planning on doing "box closes"? Are they going to have a "no turn" system where everything is handled by the ISM? It is being done, successfully at a store, here in Phoenix.
If they plan on the later, they don't currently have the talent to make this work. They aren't going to be able to recruit, that level of talent, at what they currently pay.
Keith, I look at websites and third party display advertising and there is absolutely nothing remarkable about AutoNation. In Dallas, for new cars, they are in the standard listings on AutoTrader and they have their vehicles at MSRP on Cars.com. Looking at one of their websites, half of their used cars have either stock photos or "photos coming soon". They are not overly aggressive on their used car pricing.…
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