re any kind souls on the board who would be interested in serving as a sounding board for me to bounce some ideas off of.
I am located in New York City, and travel regularly to Orlando, Minneapolis and Los Angeles and would love to take someone out for some food and drinks to chat.
If you have a thorough understanding of the trade in process and have the guts to tell me why my product is terrible, I'd love to pick your brain.
lers of leads! Please contact me at your conveneience at 561-962-2738 as I would be interested in learning more about this channel to purchase - and possibly sell - leads back into the exchange. Very interesting!…
a grand total of 2 reviews. Only a handful of the businesses were car dealerships and none of them had received a single review to date. I'm thinking, from what ya'll are saying, they must have been around awhile, so why is the participation so low? :::back to the drawing board :::…
re, all linking to a landing page on our website. Each campaign had its own time frame. For the memorial day sale it was just a week and for the Honda Graduate program it was more like months.We have yet to do a social promotion with the ads.
It sounds like you've had great success in this area.One of the things we must do as a dealership is improve for our consumers and it seems we've a lot of room to do it. I will try to optimize our fan page for customer ease of use as you suggested and maybe we'll go back to the drawing board with our ad campaigns and see what new stuff we can cook up. Thanks for your input and I hope if you ever check back with us in the future that we have those 1000 fans!…
point to give a true ROI? (Most Can't) Does not mean that it is not effective or does not work but most cars and services are sold because of a multiple of reasons, not just one.
2. Can the offering measure true ROI? (Sales tied back to the offering directly)
3. Will it work if dealership personnel are indifferent to using it? (Many a product has been sold that might be perfectly fine but for whatever reason the personnel at the dealership either cannot or will not use the offering).
4. What is the learning curve? One of the reasons #3 is an issue. There are some great offerings that take an advanced degree to master.
5. How good is the training and support behind the offering? This can be all over the board.
6. Is there a short contract or trial period? The vendor needs at least a few months to prove whether the concept works or not but on the other hand does not need a year to show some form of ROI.
7. All those that I forgot or do not even know to mention. Sometimes with an offering we don't know what we don't know, especially if the technology is new.
So in almost all cases the sales rep of a product or service discusses ROI in "potential" whether they want to admit it or not. There are many variables that really determine "ROI". My suggestion is if it sounds good and is worth the initial investment in time and money then give it a shot for a few months. The offering will need to prove itself on it's own merits.
e to learn how to market an upcoming car lot. It's a personal endeavor and it's new to me. What better place is there to figure it out?
I do appreciate your feelings on the matter though. I assure you that CallRevu is getting no disservice by my posting here and my little VA service does nothing to compare with their ability to send out SMS messages and real time information. I also do not work 24/7/365. I'm much smaller scale and truly not a threat as that is not my target service. This thread, I'm sure, is drawing quite a bit of attention and those who read it will be sure to click on the link for CallRevu to see if they could utilize their service. You do not actually see my website posted in this thread at all. You will not find me posting the link to my services in any thread either. If people want to find that, they are going to have to actually search for it as I work in a completely different fashion and don't really market my services. I market my clients' services and, again, other companies that pique my interest(like CallRevu). My business comes from onsite feedback and word of mouth. I have no need to compete nor do I have the desire and I wish CallRevu the best as it does sound like a great service.
If you'd like to continue this discussion, please take it off board.
Have a great nite!
e in gaining consumer response?
Also, I wanted to chime in on the ReachLocal part of this discussion. I was perhaps one of the biggest ReachLocal skeptics or naysayers in the automotive internet world. ReachLocal approached me with regard to their automotive vertical in November of 2007. After seeing how their technology works I was truly impressed. I’m now proud to serve on their advisory board providing insight and guidance to their training, marketing sales and development initiatives.
I know how Google AdWords works. I’ve spent the time to learn how to set up and manage campaigns, I’ve taught dealers that were determined to be “do-it-yourselfers.” I have dealers right now that are very pleased with the results they achieve on their own without landing pages or SEM company assistance. I’m quite familiar with many of the SEM providers that currently compete for car dealer advertising budgets and I haven’t found ONE that can compete with ReachLocal!
Jamie did a great job explaining but, I want to reiterate that there is a huge difference in ReachLocal’s technology and “mirror sites”. ReachLocal does not create “mirror sites” for their customers. If they did, they would not be in business today. Mirror sites are bad!
With that said….
Betsy, I can tell by the words you write, you are honestly seeking the best interest of the dealers you work with. You have my respect. I sincerely hope to meet you at Ralph’s MEGA NADA ADM BLOWOUT EXTRAVAGANZA on Sunday (oops that sounded a bit over the top).
Ralph, my friend, encourager and teacher… as a promoter of micro-site, multi-website, open minded, progressive marketing strategies you owe it to yourself to get an inside view of how ReachLocal’s technology works. I thought I knew but, I had no idea and RL’s stuff integrated into some of the concepts that you already advocate could help take dealers to yet another level. I’m really looking forward to seeing you this weekend.
With encouragement and hope!…
going back. As promotions start, I figured I'd better answer the question up front before the flood gates on my phone start opening.
Relationships are an amazing thing in the automotive industry. I've known many people from both the dealer and vendor side that will continue to work with their former companies even when they've moved on. It's for the is reason that I don't see a problem with doing a webinar for DigiGo (formerly KPA Digital Marketing, formerly TK Carsites). Plans were made for it after I left. No, I'm not coming back on board.
I had a wonderful seven years at the company, and when the itch to do my own thing came about, I did what I could to maintain a strong relationship with them. It shouldn't be a surprise that a product that I helped build there, social media, is something that I'm willing to continue to promote even though I have moved on and have my own social media product as well. Both were built on strong standards and sound strategies. There are plenty of bad ones out there, but DigiGo's is not one of them.
On March 12, I'll be doing a webinar for my old company. As always, it will be completely educational other than a brief mention by the moderator about their services. I encourage everyone to attend, not because there will be any fireworks between me and my former company but because it's been months since I've done a webinar and there's a lot to share that I've never shared before. See you there and come with questions!…
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