OF LOCAL SEARCH RESULTS IN GOOGLE?
In this 1 hour webinar, SEO guru Greg Gifford is going to share 80 Gnarly Tips to help your dealership show up higher in searches in your area. His definitely non-bogus tips will include ways to spot shady SEO providers, how to create awesome content, how to optimize your site for Local, how to get the best local links, how to work your citations, how to get better reviews, how to properly incorporate social media, and more.
If you want to rock your dealership’s local visibility, you don’t want to miss this righteous webinar. Not only will it be totally packed with awesome tips, it’ll be chock full of bodacious 80s movie references.
Dude, don’t miss this hour of Automotive Awesomeness! If you are ready to learn 80 Gnarly Local SEO Tips for Auto Dealers then don’t be a dweeb – Register today!
PRESENTER: GREG GIFFORD is the new Director of Search and Social at DealerOn. He’s got over 15 years of online marketing and web design experience, and has specialized in automotive SEO for the last 5 years helping hundreds of auto dealers thrive while the industry has struggled during the recession. Greg speaks internationally at both automotive and SEO conferences, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings. Greg also spends his spare time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation. He is an international SEO speaker, and currently serves as a member of the Board of Directors for the DFWSEM, an organization dedicated to promoting search engine marketing through best practices. His local search tips and tricks can be easily found online and Greg can be reached at GGifford@DealerOn.com.
rs. Find the highest Regional interest and target that group with Google Adwords. Develop tightly knit adgroups with targeted keywords and ADS.
Second tip is to look for opportunites outside your market. Google insight is a great way to seize opportunites. For example, maybe you see a ton of searches for Hybrid cars in Madison, Wi and there are no Hybrid dealers for over 100 miles. There is an opportunity!…
On average, a car shopper will spend nearly nine hours looking at various websites for information, reviews, and pricing, and largely third-party sites.
You might be wondering, “If so many people look at cars online, why don’t I get more leads from my website?”
The answer is known as Search Engine Optimization or SEO ...…
on your own website:
Tip #1: Understand the Road to Purchase for auto parts SEO
The Road to Purchase for car parts can vary a lot, depending on what part you're optimizing for.
For example, when a shopper needs an OEM part, it's usually because something broke or wore out. It may not be a planned purchase.
But, for a performance car part, an accessory, or something to customize a vehicle, the shopper may have been thinking about that part for weeks, months or even years.
The key is to show up for online searches when a shopper starts down the Road with general searches, as well as showing up for more specific searches that have high purchase intent as that shopper learns more.
Tip #2: Work on organic rankings and higher clickthrough rates for automotive parts search terms
In our latest blog post on SEO we also include some fresh analysis on keyword rankings vs. clickthrough (CTR) rate for automotive parts SEO terms as well as automotive technical terms.
Automotive search terms ranked#1 organically have an average CTR of more than 20%, compared to words ranked #10, which had an average 5% CTR.
In our analysis, the #1 ranked keywords had a 310% higher clickthrough rate than words that were ranked at #10, which is pretty significant.
There’s a fast drop-off just going from #1 to #2, where the #2 words have a 16% CTR. Just improving from #2 to #1 can improve your clickthrough rate an average of 28%.
Tip #3: Automotive technical terms have an even greater clickthrough rate for SEO
Technical automotive search terms with a #1 organic ranking had an average clickthrough rate of 24%.
"Technical" auto parts searches are searches like “how do you…“, or “what does the…“. It also includes searches for specific tech information like a bolt circle diameter or wheel offset.
Tip #4: Analyze auto parts search data from your own Google Search Console account
We also include some tips for pulling data from your own Google Search Console account.
If you haven't visited Google Search Console lately, there may be a surprise waiting for you with the new layout.
In our blog post we show you how to get all the organic search terms that shoppers clicked on to visit your site, terms your site showed up for whether they resulted in a click or not (impressions), the average position for those search terms and the average clickthrough rate for each search term.
You can even create the type of scatter chart shown above, too, so you can look at your average organic rankings vs clickthrough rate.
Tip #5: Get organized to be successful at automotive parts SEO
You need to focus and do research to be really effective at marketing your website. It helps to create a list of topics that are important to your SEO efforts.
And if you’ve been following the latest on SEO you already know, topics beats keywords.
Read more on our blog
We hope you find this helpful if you're trying to increase your parts sales online. For more information read the blog by following this link.
Do any ADM members have their own SEO tips, specific to selling OEM parts online, to share?…
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