mans, it is being done by automated systems designed to maximize the profit for the supplier. A close look at their SEC filed 10K and annual financial statements will show you that their average margin is 43% of the budget allocated to them by clients for the purchase of search engine advertising.
Their automated system does a good job of maximizing conversions and bid optimization by keyword... None of their automated bid and conversion optimization would function without the reverse proxy server in place.
There have been enough discussions on the negatives around using proxy web pages to fill a book, but one of the problems I ran into with this system is that your dealership's website metrics get distorted and mistated at an extreme level. Every time the reverse proxy server loads up the current version of your web pages it is read by Google Analytics as a website visitor, and the system reloads the pages every time an ad impression is served.…
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