in time and that is why you don't see (or don't understand) the value of social media.
I also wanted to comment on this statement:
Facebook has about 140 million users in the U.S. (and declining). TV has well over 300 million users in the U.S. If numbers are the sole rationale, then TV would be the way to go.
I know your numbers are probably right but facebook advertising (at a minimum of $2 a day) is much more realistic (and accessible) that the production cost and price of spots on TV (that would run in the $100,000's) - so to me that comparison is a bit slanted.
ttom line and not the overall value and package that you have to offer. My question is: Where do you draw the line when it comes to negotiating a realistic price on the internet. I work in Miami where there are 10+ Honda dealers competing. Now I am all for competition, however at the same time I don't feel that its right for a dealer to be making flat deals almost to the point of breaking even. What are your thoughts and what do you think are some possible solutions?
At the end of the day dealers are affected and sometime customers will receive the runaround just to get them through the door... Where do you draw the line?…
utdated and ineffective. Most dealers convert on average under 10% of leads received.
Consumers are often misled in providing their contact information which is why salespeople are not enthusiastic about following up and why many leads go unanswered. The solution lies in how and where the lead is generated in the first place.
The next generation lead should:
Give the online car shopper more control of the buying process
Provide more transparency and convenience
Build consumer confidence
Set a more realistic buying expectation
Create a more positive buying experience
Focus on quality, not quantity
Convert customers at twice the current industry average rate
adding a new keyword. It all depends on what type of access your Designers give you.
I know some Design Companies that will only allow you to add a Coupon, or Change a Specials Page, and that is the extent of what you can do. Most, if they are smart, know that the Dealer Website is progressing so much that we need more ability to add or change.
A small thing that I would suggest is this. Once a week I look up the top eStores in the nation. I shop their site and see if they have added anything new, see if it has changed. If you find something that you may think is useful, go to your Design Company and see if they can implement something like it. I do this every week without fail. I check the biggest markets and the biggest stores ( eStores that is )
I'll add some more tomorrow when my brain is not at the end of the day! LOL…
ted as not only "must haves" but "must have, right now!" This puts pressure on you to find quick solutions and it could lead to solutions that are not optimal.
I encourage everyone to start every "must have" mission by doing some research and presenting back in writing an actionable plan that will tell your boss that you realize how important these "must haves" are, but you are going about achieving them in a carefully planned way. Don't be afraid to tell the boss that you want to do more research before firming up a time-line or choosing a vendor or even taking it on in-house. Look for articles and case studies from the web that are the same or similar to what you are trying to achieve and then present a realistic time-line, risks, costs, goals etc....
In the short-term you may have to sacrifice instant gratification for long-term job stability and successful goal completion.…
to dealers to follow up with and hopefully sell a car to. Each dealer has to ability to know what Edmunds recomends as a True Market Value price, which btw in my over 20 years of this has never been BELOW invoice, and the dealership that does the best job of EARNING the consumers trust and showing them value usually gets the deal. ZAG does not operate this way. They broker car deals plain and simple. They give a consumers info to mutliple dealers while displaying to the consumer a price that ZAG has determined to be a 'Good Deal' using the dealerships info against them and then CHARGE the dealership for that individual sales, ie a BROKER FEE. Perhaps when being solicited to advertise on the ZAG site dealerships should ask to see what the actual cost to run their site is and then offer to run an ad for less than it costs to run the site. There are many sites that dont cost much at all so it should be realistic to advertise online for next to nothing right?…
sition of telling a customer what he or she may not want to hear, i.e. in the example below, the average selling price of a new 2012 Camaro LS in Los Angeles is above MSRP, and a really "great price" is within $100 of invoice. At last, the Truth. But the Truth isn't as exciting as the fantasy was, and I suspect TrueCar has a whole new product to sell, only it appears to be no more informative than the Edmunds TMV. That's not great for TrueCar, who, now all of a sudden, are not bringing a unique information product to market. Hard to generalize from a sample of one, but our experience is that the "new" TrueCar has really cooled off, as far as a productive lead source, in its first full month of existence.
ove and policy repairs after sale (that have reduced dramatically as vehicles have improved). Only because proper practices were not put in place and followed to begin with. Retail recon is not as big an issue as hidden costs, like the other items Garry mentioned. The reality is your profit is made at the time the vehicle is purchased. Too many times I have witnessed, a higher ACV to “make the deal”, when the real issue is who is making that decision. I also understand, as business goes, we are asking for more sales from those less educated in making these decisions. Or, as one Dealer stated, “you get what you pay for with employees”. My thought on this is, good decisions are created at the top and those processes need to be stated and then inspect what you expect to be done. rwelsh@cimasystems.NET…
Welcome to Automotive Digital Marketing
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.