in. Everyone that knows me thinks it is funny. Those that don't know me might take it at face value, which could be damaging at best, libelous at worst. And I have made smart-ass wisecracks in the past (I'm all for a good ribbing - I can dish it out AND take it - as you put it), but I still have a reputation to consider. I don't want someone's first time hearing about me being a fake (realistic) article about me being arrested - which might be the case considering you blasted it out to 4k plus people. I'm starting to think you were the one taking this all a little personal.…
er if your "realistically low price" is $1,000 or more higher than a competitor's price online.
Customers usually don't know that your price is realistic, or that your competitor is stacking his price with limited rebates that they won't receive. Up front, customers usually believe price is the determining factor and can write you off as being the one that is unrealistically high priced. They won't request a quote (they already know your price) and you won't have that opportunity to engage them with your professionalism, great value and customer service.
In an MSRP and quote system, you have the opportunity to explain your pricing in an up front manner and show how your compeititor arrived at his price. That gives you the opportunitity to illustrate the value of your proposition. Do you agree?
BTW, is that from "Stairway to Heaven"? "There's more than two paths you can go on, and in the long run..." ;-)…
ealers should focus. With that being said, there is also the fact that dealers do not "invest" in the people meeting and greeting customers. A person entering the sales department may be customer visiting for parts or service, but everyone should be greeted with a smile in a non threatening way. They should be welcomed with open arms and assisted properly. When the customer leaves the store, they should feel good about their experience. This generates word-of-mouth business and referrals.
Many times while training salespeople I have made it a point to ask a customer for more money than the competing dealer. People will pay more for a positive experience and buy from someone they enjoy doing business with. I've done it hundreds of times. But again, until the dealers understand that the true ROI is with training their people properly, we will continue to have customer issues.
I have kept quiet on the subject of training many times in these forums. I don't want people to think I'm here to push my training programs, but realistically it is training that gives people the knowledge to overcome our dealerships obstacles. So not to offend the light hearted, it is realistically time to look at the management staff and their training efforts.…
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