From the initial, multi-vehicle price quote (which should be executed in 10 minutes), through the first phone call (which should also be in 10 minutes), through the follow-up calls to the appointment and finally to the sale, rapid response is the differentiating factor in top-performing dealerships. The key to successful conversion of Internet leads to sales is immediate initial response and effective ongoing follow-up.
Tom Mohr, CEO of ResponseLogix, and has worked closely with auto dealers for 25 years. ResponseLogix helps dealers solve the top three challenges facing their Internet sales departments: the speed and quality of the initial response to Internet leads, the impact and consistency of ongoing follow-up, and the effectiveness of the Internet team’s live communication with the customer.
Prior to ResponseLogix, Mohr was president of Knight Ridder Digital, where he was on the board of Cars.com. Prior to that, he was Knight Ridder corporate director for classifieds, where he oversaw $800M in revenue responsibility including $200M in automotive advertising revenue…
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