moments of a consumer’s search for their next car and details which influencers are most critical to the process.
This is HUGE NEWS!
To present material as vital as this, we called in an expert from Google to show us this latest information and how we can use it to sell more cars.
In this fascinating and data driven 1-hour webinar, Andrew Diffenderfer from Google will outline a road map of online marketing strategies for Auto Dealers who want to take advantage of the crucial information held within this new report. Attendees will also get answers to several burning questions, such as:
What is typically a consumer’s first online micro-moment when car shopping?
How can we reach and engage consumers simply by knowing their “micro-moments of influence”?
How has mobile changed the modern car shopper’s path to the purchase?
Do car shoppers actually look at videos and how influential are they really?
What can I offer online that will convince car buyers to come to my dealership?
What is the last online touchpoint before a consumer heads to a dealership?
…and so much more
One thing is certain, consumers have changed the way they shop for cars… HAS YOUR DEALERSHIP KEPT UP?
If you are ready to hear an Expert from Google Share New Data on Today’s Automotive Path to the Purchase, then this is a MUST-SEE PRESENTATION! Register now!
PRESENTER: ANDREW DIFFENDERFER is a Google Automotive Retail Strategist based in the Northeast. Driven by a lifelong passion for automobiles, he helps dealerships and manufacturers engage with the end users while advising on Google’s wide array of marketing solutions to achieve the best ROI. Andrew has spent his entire career in the automotive vertical working at manufacturers, dealerships and full-service advertising agencies. He is a graduate of Mount St. Mary’s University with a degree in business management and Masters of Business Administration and he can be reached on Twitter @TheRealDiff.…
ntion span of the average online consumer grows increasingly shorter and they now take unscripted, non-linear paths to purchase. Furthermore, brand loyalty is waning as shoppers become more loyal to their needs in the moment. And it’s all because of those darn cell phones. Mobile has fractured the once predictable arc of an auto shopper’s path to purchase into hundreds of real-time, intent-driven moments.
DO YOU WANT TO KNOW HOW AND WHEN TO REACH ONLINE CAR SHOPPERS? Of course you do! For such an important topic, we’ve called in an expert from Google to show us the way!
In this eye-opening 1 hour webinar, Nikki Walsh from Google will discuss this significant shift in consumer behavior and all the best ways to connect with an online audience looking to buy a car. There are some moments when users are open to the right message from your brand….and some wrong moments too. Only Google can help you tell the difference and then win them with the RIGHT digital marketing mix to reach more of the RIGHT people.
Attendees will first learn how to reach with the people you know:
Customer Match for Search, YouTube and Gmail
Remarketing List for Search Ads
Display Remarketing (including app remarketing)
AdWords Audience Insights Report
Then we will dive into strategies to reach the people you don't know:
This is an hour of automotive awesomeness you simply can’t afford to miss! If you are ready to hear an Expert from Google discuss How to Reach the RIGHT customers in the RIGHT moments, then make sure you see this presentation! Register now!
PRESENTER: NICOLE WALSH is a Strategic Partner Manager on the Channel Sales Automotive Partnerships team at Google. Based in NYC, she is responsible for managing Google's key relationships with automotive partners and providing support on a wide range of solutions including Google Search, Google Display Network, YouTube and mobile. Her mission is to help automotive agencies provide the most exceptional customer experience managing digital marketing solutions for small businesses. She has been working in digital advertising and partnerships for the past 8 years and has held various marketing, product management and partnership roles at companies such as KAYAK, TravelClick and WOR Radio.…
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