perience for their online shoppers. True transparency is a goal of any forward thinking auto dealer based on the mandate of today's educated consumer. Unfortunately, the term is often abused by processes that are more dealer centric to sell cars than consumer focused to provide a satisfying shopping/buying experience.
In keeping with my goal to provide additional supportive information and best practices to issues surfaced in ADM I would be remisce if I didn't provide other examples of best in class solutions that rely on providing "real payment quoting" processes. As always I will start with the disclosure that my contribution is sourced from a vendor partner - DrivingLoyalty - which I have an equity interest in. Frankly, that simply means that I found them before you did and sharing their customer loyalty/retention data base marketing platform with my ADM friends is - or should be - why we are all here.
Driving Loyalty provides an opportunity to present real payment quotes on the dealer's entire inventory before, during and even after the initial contact with a customer. Their automated process is focused on existing customers as well as shoppers who have entered their system. It provides a dedicated customer portal which collects data on the customer's present vehicle(s) as well as the dealers actual inventory. Based on fully disclosed assumptions as to the accuracy of the customer provided data on their potential trade-in and credit their platform computes an "Out The Door" quote for a cash transaction as well as both a finance and lease payment plan.
The transparency of this process extends the confidence of full up front price and payment disclosures not only during the initial shopping experience but it follows the customer into their buying/owning cycle as well. Additionally, their "equity alerts" maintain communications with their customers to insure that they are aware of their options to trade up when the payments on a new vehicle would be advantageous to the customer.
Simply put, if transparency in quoting price and payments sells cars - and I attest that it does - then why stop with the initial contact. The trust earned by providing information to customers where and when they need it without obligating them to even talk to a sales person let alone suffer through a detailed interogation before you provide what they want is the sales process of the future. Coincidentally, if you want to survive to enjoy future business you need to provide this customer centric solution today! …
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