tion of such services should look at each other as professionals colleagues rather than competitors... The size and magnitude of the auto industry's need far out-strips the ability of all of us to deliver!
David, I may not agree with many of the approaches used by my professional colleagues, but when I do, you can bet I will make that opinion known... In your case, I agree with your approach and endorse it.…
EO (don't like the label) firms have moved to a different optimization approach/philosophy. Some have not. Both approaches work. One approach Google and Bing endorse. The other (e.g. manipulation), they do not. Moreover, the engines are hard at work attempting to thwart aggressive manipulation.
My firm has moved on.
The "new" ways of SEO are not as turn-key and they are more difficult to monetize. Real SEO takes smart employees that cost professional wages. That's the real reason that so many cling to the old ways. Building a huge volume of backlinks... and manipulation is easy money. It is a cheap/inexpensive technique.
I say that it is BAD SEO. The OLD SEO is dead.…
sed at Rick Case Honda in Davie, Florida. Follow Richard in Twitter @BustilloRichard and check out his professional blog at http://RichardBustillo.org - You can also friend Richard ion Facebook at http://www.facebook.com/rbustillo27…
e Social Media Bible has had more influence on my approach, strategy and tactics used to leverage social media marketing for the benefit of my clients than any other writer... My well worn, dog eared and autographed copy of The Social Media Bible is now a featured tome in the office library at my new ADP SkySong Social Media Operations Center in Scottsdale, AZ. As part of setting the stage to secure funding and approvals from the ADP Executive Committee, I provided key influencers and decision makers with their own copies of your book, The Social Media Bible.
Because of the detail and logical format of your book, it supported my business proposal from the perspective of establishing a more scientific approach to social media marketing, while building a credible case for the future sustainability of a market and demand for technology and services designed to assist car dealers in properly leveraging the social web.
I consider you to be one of the most valuable and authoritative thought leaders in the world on the subjects and practices related to Social Media... Thank you for joining and contributing to the Automotive Digital Marketing Professional Community... It is an honor to this community that you are here.
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