it and coming from a quasi competitor, now, how else was I to view the request.
To sum it up though the dealer that has seen 4 x the resuls saw only 6 calls from autotrader all month in November and 26 from Craigslist. Autotrader was all month craigslist was from the 17th of November.
I now have several dealer on the platform and will have more quantifiable results over a larger mix at the end of December and even larger sampling at the end of the first quarter.
I am just surprised that visolutions has not done the same type of analysis, and your sampling should be a lot larger than mine at this point.
BTW Our craigslist product are not similar they are the exact same and I am partnering with another organization to provide lead anylitics which will help measure the true value of all online advertising and lead acquisition sources.
A personal attack was not issued and I do apologize if it appeared that way…
world went to hell in a hand basket in 2009, with "churn" rates over 60% and another 167,000 professional marketers laid off and kicked to the curb. So, anyways, last April when we were invited to Google's very exclusive annual "ThinkAuto" Symposium and Future Product Review for 100 of America's automotive digital marketing thought leaders, I received an invitation for the 4th year (every year Google has done it... YES!... Thank You, Bonita, you are my Google Superhero.) of Google's ThinkAuto invitation only event.
While there at the Santa Monica Googleplex, I watched the Adwords and Analytics Product Managers at Google showcase and present about a dozen completely new products I had never seen before... Many of them were based on what Google calls "Extensions", which refer top the text links that appear immediately below the description of a website in Google's SERP for relevant queries....
When I found out that we would get to participate in an Adwords version of Google's Search Campaigns with SITE EXTENSIONS I got very excited and went back to the Googleplex the next AM to work out our details. Although there are several categories of Site Extensions being "Beta Tested" the one I find the most interesting are the "Social Extensions" that selected Adwords users can now set up in their search advertising campaigns within Google Adwords.
The concept would be to have 3 or 6 Site Extensions as links that go to a businesses various social media accounts, profiles, channels and pages... For right now we have been limited to the dealer's Twitter profiles, Google Buzz and the Community sites we build for dealers. Strangeley enough, still waiting for YouTube Channels, although they are probably available for the other Google Site Extension products in Beta...
The key will be for Google to allow Advertisers to select from a wider choice of site subdomains for these extensions... Their is always the daughter pages within your eCommerce site as Site Extension direct links to targeted content, but you can expect Google to be watching the quality of their search engine user's experiences with advertisor paid site extensions quite closely.
Here is some information from Google on Extensions and a few types of them:
Ad Extensions - IntroductionPrint
Ad extensions expand a standard text ad with one or more lines that provide additional information such as an address and phone number (location extensions and phone extensions), more page links (ad sitelinks), and product images (product extensions).
Ad extensions help users easily find out more about your business and its offerings. Ads will appear just as they do now across Google and the Google Network, but the additional information may also appear on Google.com and its properties, such as Google Maps (for location extensions), in an enhanced format.
Which ad extensions you use will depend on how you want to reach customers, and how you want to extend their experience. For example, if you own a bicycle repair shop in downtown Tokyo and a customer near your store searching for bicycle repair shops or tools to repair their bicycle is a local user you could more effectively reach with location extensions. The user will see your text ad, along with your local business address and phone number.
Pricing and traffic
There is no additional charge for including ad extensions in your ads; just as with standard cost-per-click (CPC) bidding, you are charged for each click on your ad that leads to your site, even if those clicks are on product images, additional links, or other features in the ad extensions family.
For location extensions that appear on Google Maps, you won't be charged for clicks on your ad that expand the info windows on the map interface, but you will be charged for clicks from the info window to your website. Likewise, when a user clicks the phone number on your ad to call your business, you will be charged for a click. Read our FAQ to learn more about Click-to-Call phone charges.
To learn more about ad pricing in your location and currency, please see the account fees finder.
Ad extensions formats and where they appear
The appearance and distribution of each format depends on which ad extension you are using. Please see below for information on different extension types and eligibility, and note that all ad extension features are not available in all countries.
Learn how to create an ad extension.
Learn how to enable the Ad Extensions tab
(I am reposting with LIVE LINKS to a Fresh Forum Post so I can get the links to work without doing HTML)…
ever in view of the fact that this conversation is almost entirely focused on a single solution rather than a general discussion about the title how about some detailed product information:
1. How much does it cost a dealer to use and what is your revenue model?
2. What operating system does it use to run your software app? The hardware appears to be much the same technology as any smartphone, ipod touch, etc.
3. I would imagine that it must be very costly to make a movie presentation for every different vehicle make, model, trim level. How do you manage all this?
4. Is your product available for any brand or are you starting one at a time and building up?
5. What's to stop anyone else doing exactly the same thing with, for example, an iphone app?…
the data placed in front of them. When you leave the door 'open' and basically make the content you display subject to a wiki-like monitoring (you can flag an inappropriate review, but Google is unlikely / won't to scan for false data like Yelp or DR), you leave a big question mark in your relevance and/or importance to consumers. (example, I now question consumer reports seeing that they back-door sell customer lead information to dealers - so much for impartial).
Also as you point out, the current review is interesting considering the FTC did the exact same inquisition on Microsoft in the late 90's. The fear there was that Windows and IE would become the gatekeeper funnel for the Internet. The anti-trust issue arose out of MS ability to lock-in a customer to the product. Want a different operating system on your PC, go ahead and try it....
Google, by operating as a free system, works in a different method. They function on loyalty and brand awareness (not sure how android / google phones will play into the investigation). Along with loyalty comes the need to continuously make your product relevant to consumer need. That, in my opinion, is what they have done.
The issue with mining and reusing data from reviews without consent is a valid business complaint. The issue of why Google related products appear before non in a Google search I find to be not valid.
It will be very interesting to see what the FTC 'finds' out .......something tells me there may be some political leaders who magically will appear at the top of search results over the next year.... just saying.
me rather unique mobile solutions that most have not seen or heard of just yet. Not sure if this forum supports html...if this above does not appear, please visit
to view our whitepaper on one applicable solution utilizing our Snap&Send technology.…
Added by Evan Olson at 8:17am on September 11, 2008
ving their products from a customer experience perspective. Anybody who thought that Google would not eventually and continuously change their algorithms around which reviews get shown has not paid attention to what Google does with search engine rankings. My own experience with several dealers has shown me that Google reviews that are collected at the dealership location using dealer supplied devices, such as iPads, are typically the stores with "disappearing reviews".…
, however, I suggest that we talk. Simply put, I need additional affiliated agencies to accept leads generated from our new networking portal and my respect for your company suggests that there may be some shared opportunities.
In any case, feel free to review and reply to some of my posted forums with the expectation that my suggestion will become clearer once you understand what Ad Agency Online and our portal www.autoadcreative.com has to offer affiliated agencies...…
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