site with everything a customer would want. Fresh start offered us a similar site for about $1400 including design, set up, gathering all pertinent info and photos. Another words you don't have to do a thing. Closer examination spells the big picture. For a car that isn't even available Ralph and his compatriots received enough contacts to keep several stores busy and as you can see with the level of advertising being displayed, the site is a money maker even if it never receives another lead.
After producing a couple of small sites I find Susan's comments to be right on target. You can't just make a sight with links to your home page. Statistics show a loss ratio of around 50% everytime a customer has to make another click to find what they want.…
rch Engine Ranking(specially Google) algorithm.Now the points comes across that what type of content we should create while we are much concerned about our SEO strategy?
While we care our website content we should focused on some specific points like:productive,informative,unique,fresh,relevant and human edited contents.If cross check most of the Top ranking website on Google, we can find that most of them having a good content strategy besides a powerful linkage enhancement campaign.Now point comes how we can create a effective content?
Create specific keyword rich landing page having a enough content bound to that relevant product/service page.
Update your website with special occasional period like new years eve,valentines day,Mothers day, woman’s day,Christ mas offers.
While you update any content page or upload any new content you should edit the meta tags of the page(essential part).
While you launch any new product or new services , that gives you chance to create fresh content of it.
Also you can upload your content with pdf or doc file on your web,which enhance the content strategy.
Better to use a support blog, and update at least once in week with some fresh contents.Use your blog to write about tips,helps,news, events much more thing which leverage your content .
Add testimonials and user review section and obviously blog comment portion.
Encourage readers to write a review or comment about your post
Try to create easily understandable contents
Create a solid title of your page or content, that attracts most of viewers attention
Create sentence not more than 10 to 12 words
Create paragraphs/introduction for two to four lines
Before posting check the spelling of the contents.
What is the benefit of Content strategy?Few are:
Google likes fresh content to empower your search engine ranking.
Most important thing fresh and unique content enhance the long tail keyword optimization strategy, take a look what Matt Cutts speaks about that:http://www.youtube.com/watch?feature=player_embedded&v=WJ6CtBmaIQM
Fresh content integration comes to Google’s real time search which privilege our SERP
A good content can create link bait
Another part is that it re-produce solid contextual links which is priceless!
To leverage our search engine optimization strategy , we should update our website frequently, with potential contents.Blog integration with your website, is another great part to enhance the strategy.
h results.We can see lots search effects from the caffiene update, and its being doing more refined and effective for users.
For the time being refined mainly highlighted on two points one is using automated or content firms content to promote your website and another one is reduce the hacked site from the search results.For highly keyword rich web content is pure spam.On his blog post Matt says “As we’ve increased both our size and freshness in recent months, we’ve naturally indexed a lot of good content and some spam as well. To respond to that challenge, we recently launched a redesigned document-level classifier that makes it harder for spammy on-page content to rank highly. The new classifier is better at detecting spam on individual web pages, e.g., repeated spammy words—the sort of phrases you tend to see in junky, automated, self-promoting blog comments. We’ve also radically improved our ability to detect hacked sites, which were a major source of spam in 2010. And we’re evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others’ content and sites with low levels of original content.”
From this we should have more focus to create valuable content for our web and that should be human edited less keyword centric and informative one to get better SERP.Another strong point which I am considering the link quality which we are making, it should comes from the quality content rich websites.Also we should not apply any automated,self blog comments to make the link,it could be dangerous for SERP
Google claims that its producing more effective results but some how Google is still indexing the spam results and its still producing the fake results, here is great example on seomoz .Now we have to wait and see that how Google re-act on content farms and spammy blog commenting.Where as Google is more bound to terms of relevance, freshness and comprehensiveness for SERP.…
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