pilfer dealer data for your own company's research and development, into a new consumer product or site. The puzzle pieces are coming together. Will you be distrusted like TrueCar? Good riddance! If you're not with us, you are precisely against us. TrueCar has become the business model of what NOT to do to a dealer and there will be many more to join them. Don't go away mad. Just go away. You'll change or we will show the door. We are securing our data and future. Don't take it personally if your consumer product fails or stalls, due to our future changes in our approach to your contracts. Don't get bent if we require TRUST to be the underlying theme...…
h slightly below 310, minus $3,500 customer cash - $3,500 employee vehicle allowance), and if every one of my competitors advertised that way, the thought process is, I have to do it also. The other side of the coin -- if only one dealer in the market advertises precisely what everyone qualifies for, and backs up that with a clear, easy-to-read disclosure of what their online pricing is all about -- it's a missed opportunity to differentiate in the market.
Unless that price is something that 100% of the buying public can get, with that shallow disclosure in the screen shot, it's also reinforcing decades of cynicism, and undoubtedly inviting more negative customer experiences than positive ones.
ss relationship wherein one give more than what expects always gets you more' - A sale when perceived or driven with this paradigm is bound to return more tomorrow might be at today's cost, but isn't it time to change precisely this paradigm associated with sales.
Sales to me is building conviction and yes emotional connect with the buyer. After all he/she is buying a high ticket item, which unfortunately has its own set of associated fear and apprehension. Emotional Connect builds 'One-on-One Trust' and Conviction changes the whole process from; 'I was sold this new car' to 'I bought this new car'
Yes its time for new sales paradigm, thanks for articulating it so well. Mosher I will look forward to your new post eagerly
any readers who feel the need to maintain the "human connection." In many cases the need to maintain the "human connection" or "personal contact" is biased by the desire to fish for "real leads." Taking the approach that at the gut level - we can review each lead and make an individual determination as to how best to respond and when. What we lose sight of with that philosophy is that the number one response to an lead today remains... "No Response." As we work to sift through the leads and make personal/gut determinations - precious minutes - are lost to the ready, willing, and able internet buyer. It's for that real process related reason that solutions like ResponseLogix are much better equipped to provide "air cover" and do the heavy lifting with regard to the task of an immediate and intelligent response. Working to seamlessly integrate these types of solutions within existing CRM applications could/should be the goal. These integrated applications would then bring enhancements to the appointment/sales process as well as the overall process and management of a dealerships digital marketing strategy. One that can be precisely measured and then thereby improved upon.…
rn that TrueCar is so powerful that they can get the customer who buys a new car to immediately sell it and go to another dealer to buy yet another car. This really would mean TrueCar expands the pie for everybody! If you are going to make accusations, shouldn't they have a little bearing in reality?
It is my firm opinion that TrueCar / Zag is not a broker and has not been one since AutoLand was sold in 2007. I've been investing in this industry for ten years and a primary focus of our legal diligence was on this subject. Additionally, many of TrueCar's partners which are large corporations which performed similar legal analysis. In Texas and a couple of other states, TrueCar operates on a subscription basis precisely because its legal team determined this was the most appropriate approach.
Prior to the sale of Autoland, certainly the Autoland business was a brokering business operating in a few states and licensed as a broker and the Zag business was not.
Any other direct, fact based questions? I would appreciate if they are asked in a civilized manner?…
their lawyers present at the conference! So you can bet they're taking privacy laws seriously this time around. That said, Universal Analytics won't necessarily be adding any new breaches of privacy or Big Brother-style tactics: it's simply making data collection and analysis a whole lot better. And if it helps customers get a shopping experience tailored precisely to their needs, then everybody wins.
Tom, my personal favorite design of ours is the site we built for George Moore Chevrolet in Jacksonville. But, as Ralph mentioned below, you can also reach out to Charlie Bass, Terry Gibson, or Steve Botello (I linked their ADM profiles) to get more examples of what we can deliver.
Bob, thanks for the kind words, and I'll pass them along to Alan, too!…
n the automotive business - one of the huge ones with thousands of websites. There are likely lots of other bad techniques from past vendors.
We do what we can. Some clients listen. Others don't. Some have budgets to fix issues. Others don't. Again, "we take clients on where they are". We take the good, the bad and the ugly. They can all be made better with proven ROI.
Always, the best time to perform SEO tactics (e.g. instill best practices) is before a brand, marketing, website, and web content is put online. Retrofitting best practices after the fact can be tedious and time consuming.
This is a most exciting time to be a marketer, and SEO, an interactive experience developer, or a business owner. No longer limited to the cost-inefficient legacy methods of pushing our messages to market with brute force and measuring its success in aggregate with what amounts to gypsy fortune-telling, we now have the tools to simply help our prospects find us from within their comfort zone, on their own terms, listen to what they're asking for, and convert them into customers at their own pace by giving them precisely what they tell us they want, all with an unparalleled and previously-unthinkable ROI.
SEO has changed.…
ling SEO is, in my opinion, deceptively unethical.
Most often these "SEO" up-sell's consist not even of spun content but mere syntax codes applied to all pages on site. The result of this is frequently site-wide duplicate meta data. Thats it. Thats the entire service.
In other cases, or in the cases where there are multiple levels of "SEO" service, they might get the syntax plus a pre-determined amount of already used content pages that also use syntax code to change things like dealer name, make, model, and 1 or some geo-modifiers. This is not even spun content as Alex suggests. With spun content you tend to get a re-write of the same information which at least has the possibility (though thin) of being unique or maybe unique enough (cringe). This is what these vendors are charging EXTRA for. They are calling it something it is not because the dealer just knows he needs SEO.
Its not SEO. By definition, and lets be clear here, since 2005 this is precisely what search engine's have had written policy's warning that this type of practice would be harmful. We can debate about when the effect was or was not felt, but no one claiming expertise and say they just didn't know. They've known for 9 years!…
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