ed from the Consulting Division to the OEM Solutions Group while at Reynolds because I decided I did not want to work for an individual who manages from a position of intimidation (or attempts to, anyways). Again, I respect Joe Smith, but have no desire to work in any role he supervises. On the other hand, I would hire him in a heartbeat to work for me in a situation that required an iron fisted management approach with little or no regard to the value of talented human resources. Every task would be executed on time and within budget...…
stand the negotiation process. This is not helped by the fact that consumers now have a lot of sources to go to to get accurate pricing before they go to the dealership. Not really sure anyone has the answer but I do know a sizable portion of the population doesn't like the stress of negotiation. There have been lots of recent studies indicating that the less time people spend buying a car at a dealership, the more satisfied they are with the experience and negotiating price takes up time. I applaud companies like Sonic with their One Experience program that are trying to improve the customer experience. Ultimately no one gets business if they don't satisfy the customer.…
As a progressive (almost liberal) person, I still read Fox News. I want that alternative opinion! If Google or Facebook think they are doing us a favor by filtering out (what we don't want to hear), they are wrong. They are creating a polarized world that thinks in singularities.
I like your statement, "So it seems to me that the real thrust of Pariser’s speech is that the only way to grow as a person is to challenge yourself." I agree. Challenge yourself to listen objectively to those that disagree with you, and find ways to counter their arguments with logic if you find you disagree.
This is one of the most important posts I have read.
ny first time users for each have their own expectations when they find the sites and "going against" the stream often lets your "a-typical" vehicle stand out. Geting a buyers atention is job one and some silly people look in price order - both directions - so polarizing on the top of both types of searches doubles your chances of meeting a potential buyer even if it means switching them to what they need vs. what they thought that they wanted.
Just another variation of the theme to go against the competitive flow since standing out of the crowd often cuts through the clutter of the masses that only follow what is expected. Switching them to the "shoe - car" that fits is the next step in any selling price - virtual or real!
Just a thought amongst us friends!…
ed in retaliation and support was incredible to say the least.
If one person reexamined their email marketing campaigns because of that post it was well worth it. Long term it is inconsequential as far as the personal ramifications and if an enhanced enlightenment to transparency is recognized everyone is better for it.
You are right about maturity having to be developed and move forward in our industry. Online communities have a dynamic that are reminisce of the Salem witch trials and somethings are better off unsaid. We will have growing pains as it is very possible to take printed words out of context and to be manipulated by subjection if people disagree with them. Leading to personal attacks at many levels.
Some of my best friends were met online over debates and disagreements of positions, you being one of them. Others I have considered my friends polarized a situation into something it was not thus losing any credibility they have in my eyes, losing any chance for any mutual support now or in the future.
Helping this industry evolve during a down cycle is what we need to concentrate on right now. Sure there will be some casualties along the way, paradigms will shift and those that choose The Road Less Traveled will emerge as the winners when cycles do as they always do, go in the opposite direction.
Look for some big things from me in the near future or they may flop and I will do as I have always done, grab my bootstraps and try, try again. One thing is for sure I am looking forward to the ride.
Good Luck and Good Selling
p.s. Notice the how I used the "tips" I gave you. :P…
ing higher quality photo gear, interior (especially dashboard) surfaces must be clean and dust free. Nothing makes me madder than when I spend all day shooting a nice car, and I have captured some nice interior detail shots only to find dust in the vents or on the shift boot when I sit down to edit my images.
2. Bend you knees! All vehicles have a "belt line" and that is usually where you want the main 8 exterior images coming from. I use a tripod. If you are using an EVF camera with a tilt/swivel display, shoot from waist level.
3. Use a circular polarizer. Attaching a "C-Poll" filter to the front of your lens, and knowing how to adjust it, can help get rid of minor reflections in the paint, darken the windows and add some blue to your sky. It’s quick, easy and effective.
4. Lear to have an "eye" for composition. I am always looking for the car's best angle. Or an angle that is unique and plays well to the background. I look for distractions in the background when I am composing the shot. I want to make sure that there is not a 30' tall parking lot light sticking out of the roof of the nice BMW I just shot.
5. Don't be lazy...move the car around so that you don't introduce shadows into the image. The key to good photography is mastery of light. Keep the light (sun, strobes, etc) behind you. If your shadow is showing up in the image, back away from the car and use a longer focal length.
6. Learn some quick easy post-processing techniques that help draw the customer’s eye to the car...and not the background. My policy is that the main display image (the one image that a customer will see in e-bay or AutoTrader along with all the others) needs to be VERY saturated with a dramatic blue sky. This gets the customers attention. Sometimes, I even add a 3 pixel yellow (R=255, G=240, B=0) frame around that lead image to help differentiate my car from the others. Then, the rest of my images will have a slightly desaturated background with a bit of background de-focus so that the car stands out. When I am taking detail shots, I will use a wide aperture so that I have attractive shallow depth of field, which draws focus to what I am trying to show off.
7. If you post images of cars online, and there are phone lines in the sky behind the car, you suck.
8. Check out car magazines to see what they are doing. My good friend, Morgan Segal (Car & Driver), does a great job capturing images for publication. I try to mimic some of what he produces, as that is what your customers are seeing long before then see your image.…
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