ading apps through this medium every day. An iPhone application is posted on the iTunes App store and is visible to millions of people worldwide.
2. A mobile site is housed on a Server which your iPhone accesses in order to show information. With a mobile site you are subject to speed and page loading issues as well as if your iPhone has no internet connection you cannot access the site. The Dealerapp iPhone application is a real application that is downloaded and saved on your phone or iPod touch. This means - no speed or performance issues and it works even if your phone has no internet connection.
3. Mobile sites have to optimize images and graphics in order to attempt to increase speed and performance which usually results in lower quality or basic design elements. Dealerapp is an application that is installed on the iPhone or iPod Touch device which enables us to design High Quality, Polished images and graphics resulting in a great looking application to represent your business.
Despite these differences, it is strongly recommended for every business to have a mobile friendly site. It is a perfect complement to having an App. The stats show that people download Apps for their car dealers all of the time. These facts come straight from the dealers that have Apps and from their customers.
Also, as you review different options as far as App developers, keep in mind that an App is as good as its quality, flexibility and functionality. You get what you pay for.…
e apps...located at www.specialtymobileapps.com, we are looking for ideas, concepts to market and promote our product to Dealers, OEM's and other related businesses. If you have some guidance, please let me know! I appreciate the assistance.…
to http://www.KellyCarCommunity.com you will see that they prominently feature 3 versions of the Kelly Car Community Phone App... One for iPhone, One for Blackberry and One for Android (Google) platform smart phones. All 3 can be downloaded from their social network, and they were all built by the same developer so they have as much consistency in UI across the 3 Smartphone Op Systems as possible.
I have some mixed feeling about dealers offering any type of Phone App for any one single platform. My concern is potential negative sentiment originating from a perception by consumers that the dealership is endorsing a specific platform, and disparaging the platforms that are not covered. My advice to dealers is to disregard the naysayers that try to convince everyone that nobody wants a dealer created smartphone App. For the last 20 years I have listened and watched these same people say similar things about such new technologies as "websites". The logic provided by these buzz-kills posing as car guys was "Why do dealers want to get their own websites? Nobody wants to visit a dealer website, and besides lack of demand from customers, the factory is already paying to put up a website and your dealership is already represented on the Internet by them..."
You name the innovation, and the same negative pricks always come out of the wood work to tell dealers why they don't need it! Microsites, for example... Ten years ago when I started building Microsites for dealers, there were many of the same people that criticize Snartphone Apps today, saying that microsites were not only useless, but they would offend the Google Gods and the dealer was risking online pariah status and multiple STD's to boot!!!
Smartphone Apps coat less than buying lunch for the sales team on a Saturday, so if you want to try getting one built for your dealership, well... Take Doug Mitchell's advice and "Just Do It... Do something, anything, but the risk of failure from not doing anything is 100%..."
Who knows... Maybe you come up with an idea that is the big hit of the year? But you will never know, nor will your business grow if you listen to the preachers of negativity who seem to flourish within social and professional community sites like this one.
Be brave like bull.... Investing that big fat whopping half of 1% of your monthly advertising budget in the one time cost of building smartphone apps that you will use for well over a year.... Ooooooo you are SO BRAVE!
People that discourage innovation, especially low coat innovation make me want to throw their car keys on the roof!!!…
There are many industries that take advantage of this new marketing method and new way that helps improve customer retention. PUSH NOTIFICATION is great!! There is more functionality with an App than just having a mobile site. The main advantage is that you don't have to be online to use an App.
I work with an App development company that creates Apps for dealers for a very affordable price. The name of the company is Zocalo Labs and the product is called DealerApp. There has already been over 100 dealers that have purchased Apps for their customers to download. They also have the ability to create Apps for multi franchise dealers with proper routing. They are presently working on Apps for Blackberry and Android phones as well as future enhancements that customers can take advantage of.
Go to getdealerapp.com for more info.
There are reports available that keeps track of how many Apps are downloaded per country and per given time period. The feedback from the customers is unbelievable. They absolutely love it. This is also tracked via iTunes. Keep in mind that Apps work great with a mobile site. It is a great way to showcase a mobile site.
Check out the Apps in iTunes by searching for Zocalo Labs. The Apps look absolutely great.
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