. For me, social is a key marketing channel, customer touch point and community building tool. The question of social value is fundamental to any social marketing ROI discussion. Clearly social value is a multi-dimensional construct. Here are some highlights from the Forrester report I referenced:
Social Media Delivers Results That Are More Substantial Than Mere ROI
A Balanced Social Marketing Scorecard Delivers The Entire Picture
The Financial Perspective Measures Social Media's Impact On Sales
Survey Consumers To Measure The Brand Perspective
The Risk Management Perspective Is ROI You Cannot Measure
The Digital Perspective Complements Other Perspectives
This is good perspective, IMO. Though I am focused on the third bullet for now.…
3) From the perspective of someone who has a negative image of automotive salespeople, does it make you reconsider that stereo-type?
4) From the perspective of a buyer, would you consider buying from this dealer?…
ction... Using dealership reviews and ratings as a means of identifying an opportunity to resolve a customer's issue, thus creating a raving fan. Many thanks to Richard for these "Automotive Management Minute" video gems. Please leave a comment for Richard!…
m sponsoring events is rarely taken advantage of as a way to build links to dealership sites. For any dealers reading, be sure you involve your SEO company or internal marketing team when you've got opportunities to be mentioned in the press.…
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