real reason that their #1 position goes unchallenged. Texas Direct recognizes the importance of people, processes and transparency focused on prioritizing human nature in their selling systems. That loosely held secret may be exposed by your question and it hopefully will surface the opportunity for our fellow ADM members who may want to challenge them for their #1 title.
I was proud to participate in the eBay Motors Round Table discussion with auto industry experts that they hosted during the San Francisco NADA Conference and it was enlightening; to say the least. The universal solutions that surfaced were built on simplifying the buying/selling experience for the growing audience of online car shoppers who were slowly accepting the transition to becoming online car buyers.
Old school principles of honesty and full disclosure - referenced as transparency in today's Internet language - coupled with simple step by step instructions supported by third party credible references - exemplified by past eBay user comments reflected in their eBay statistics, a free CarFax, full vehicle descriptions, PayPal and of course the auction process that proves that you were only a few hundred dollars more than someone else in your purchase offer - are all updated and applied to their eBay Motors site and selling system with the observed experienced results.
I was also fortunate to have been able to interview Clayton Stanfield, the National Training Director for eBay Motors, several times on my Automotive Advertising Experts blog talk radio show and he taught me and my affiliated automotive advertising agencies the answer to your question. I suggest that you download the show and listen to the source, or - Clayton has offered to conduct one on one training for me and mine at the upcoming 7th Digital Dealer Conference in Nashville November 1st through the 3rd and I would be happy to invite you to join us to listen and learn about how to challenge Texas Direct.
After all, what are friends for!…
eness and reputation building. It's really not a lead generation tool in the way dealers have come to traditionally use the Internet.
Think of it as a relationship building tool that allows you to form trusted relationships with people in your community - much like attending a cocktail party or Rotary lunch. You're not there to sell, but to learn about other people and their interests, respond to their questions and needs, and to provide information as required. Doing so consistently and repeatedly over time will bolster your reputation and put you on people's consideration list when they're ready.
Here's a great quote - one of my all-time favorites - that sums up what we all need to be doing:
If you wish to persuade me, you must think my thoughts, feel my feelings and speak my words.
This isn't a Jim Farley-ism; this was written by the great Roman orator Cicero over 2,000 years ago. And it's just as true today.
If we want to get the attention and trust of consumers today, we need to be where they are and interacting with them the way they want, not the way we want. Simply taking our old process and repeating it on a new platform or technology will not work. We need to listen and observe and simply be human. It sounds like a simple formula - and in reality it is - but it's largely about common sense and applying the Golden Rule.
Thanks again for taking the time to listen. And thank you for doing what you're doing to help all dealers embrace social media!
Head of Social Media
Ford Motor Company…
depends on how digitally literate your clients are.
If you can answer "Yes" to either of these questions you know how to begin to develop your balance, lets begin:
1.Traditional advertising is effective because you won't have to respond right away to posts and questions and is better suited to single managers or small teams that manage your marketing presence. Does your dealership still want to use the traditional sales tactic of client talks to sales staff, sales staff negotiates with manager then back to client?
2. If you're delving into the digital realm you really need to be on your game, responding in a minute or two at maximum to comments, questions, or concerns. If you're posting a new vehicle deal on Twitter, Facebook and Instagram you must prepare to instantly answer questions without forwarding the comment on to a salesperson or manager. The reason someone is contacting you through your digital channels is to avoid the typical sales "experience," and cut right to the chase. Does your dealership want to allow sales staff to complete a sale without negotiating with a sales manager?
So what happens if you answered yes to both? That's simple, it's 50/50 and you allow one to slowly override the other until your balance is met. The best way to set an initial "guess" at your ratio is to ask yourself whether your clients are digitally literate (read more youthful) or are paper readers. If you observe your clients on their phones at your dealership it's easy to determine that they're digitally literate and most likely comparing prices right then. These types of people typically walk in, check your prices, ask a sales person how much, then walk away when they have a price from you and have compared it to your competition.
ng 80+ closes the way a samurai uses a sword, to unfolding into a truly valuable resource to car shoppers, earning their trust and confidence through relentless focus on getting to their real needs and values; matching those to the right products and services, and then ensuring superior customer service follow-up after the sale.
I started out a mimic - a clownish stereotype - and thanks to the influences of Saturn sales managers and Sales staff, evolved into the kind of 'Car Guy' Professional that even I would WANT to go see when shopping for a car.
My friends always come to me for advice when it comes to buying vehicles, and I educate them thoroughly; mostly, I take them through a proper sales PROCESS so that they (meaning WE) can go to the car lot thoroughly prepared to test drive and make a fair deal.
When we hit the lot, I won't do business with an 'OLD SKOOL CAR GUY' still under the delusion of old paradigms; who has failed to evolve with the times.
Earlier this year I sent one guy packing when I took a friend to Quality Imports in Fort Walton Beach, FL to test drive a RAV4. I tried everything I could to get the guy to get out of his mindless ritual and show genuine interest in satisfying the customer, but he was stuck COGNITIVELY in 'COMMISSION MODE'. It was a pathetic thing to observe. I really felt sorry for the fellow, because his mindset was his prison - the stressful look on his face a sure sign of long-term anxiety born of the type of psychological desperation inherent in not being a genuine, honest human being.
After repeated attempts to SHOW the guy HOW to sell us (which would have saved him a ton of effort), I finally just left him there with his transparent lies, marched into the showroom and asked for the Sales Manager to ask for a 'GREEN PEA' who didn't know anything.
The green pea was excellent, having not been indoctrinated with obsolete technique, and a fair deal for a great vehicle was achieved as I took the green pea through a crash course on how to sell ANYTHING to ANYBODY so that they leave the deal with a smile on their face, ready to tell everybody about the fantastic 'AUTOMOBILE SALES PROFESSIONAL' who graciously helped them solve all their problems and overcome all their obstacles.…
confused with the "4 Square" write-up, commitment creating, desking and write-back tool of choice for many other auto professionals for at least 30 years that I know of... But, I have no problem finding the utility in using the 4 Square deal write-up method and I am having a hard time coining to grips with the payoff potential of using Foursquare the social-geolocating networking app....
I do not doubt that there must be something really cool about Foursquare because many people I have a high regard for and respect seem to have become quite addicted to it... However, I also have a high degree of respect for Crack Cocaine and heroin, enough so to stay away from the stuff!
So besides Foursquare's widely observed addictive potential, and the fact that I believe it is one of the most popular social networks that utilize a cell phone's GPS capabilities... Seeing people like Brian Pasch, Dave Metter, Eric Miltsch, Gary May and other well respected automotive digital marketing professionals checking in to Foursquare listed locations many times each day makes me wonder... Is this testimony to the relative utility in applying Foursquare as a Social Media Marketing tool for car dealers, or is this testimony to the almost game-like propensity that Foursquare has in seemingly "hooking" people on attaining more badges and becoming the mayors of their own empire in the Foursquare universe?
I want to emphasize that I am NOT CRITICIZING the use of Foursquare... I just have not figured it out yet and am looking for some help in understanding. …
moted by Google Panda and its most highlighted story on today’s search world.Google changed its policy , and we need to change our back linking method according to Panda algorithm.
After Google Panda up-gradation, I have noticed few things which mainly effects negatively to the website’s and few things which affecting website’s positively.Few considerable points are highlighted on post panda link building policy which are:
When you are placing link to any website/web page you should check the content of the website, to verify that any duplicate content is used on the page or not. Duplicate content issue is major part of Panda algo. Dupe content links will impact negatively your ranking .Unique content is a major criteria for Google Panda algorithm besides PageRank and Domain authority.
Do not acquire links from duplicate article marketing strategy.Links from same article which distributed on several article directories,could be reason of Google penalty.
Active Social engagement links are well accepted on Google ranking.If your links coming from a highly Facebook shared,Tweet’s other social network engaged webpage/website’s then it’s a positive signal.The more social engagement , make your website authoritative to the Google eye.
High PageRank links does better than any other linking policy,but be careful about stable PR of the linking website and try to observe the linking page PR value,if it shows any massive drop then withdraw your link from that page, the reason is to ignore unnecessary penalty for bad neighborhood links.
Day by day Google improve the Panda algorithm and make the changes we will find more linking criteria to get right optimization direction.So it’s a ongoing process and need more study and practical experimentation to introduce right link building strategy for a particular website according to Google latest algorithm “Panda”
Published By Anirban Das,Zebra Techies,Calcutta,India
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