ndscape so closely....except we've been running the same CPC campaign since late 2009. Literally. In fact, the campaign name is called "2010_Search_Keywords".
What's even more relevant? We don't bid on a SINGLE dealership name to have our ads show up... We bid solely on OUR name, variations and trademarks, as well as generalized review related queries "car dealer reviews", "dealer ratings", etc... 42 key phrases in all. Kind of hard to shoehorn all 40,000 of our dealers into 42 phrases, no?
What you saw is Google's Related Query Algorithm (GRQA) which will show advertisements for what it thinks are related to what you are searching for. This is especially popular for searches that don't have any advertisers keying the query term.....like "Morries Reviews" and why our ad popped you to the homepage and not to a review page. We know when, how and why to do that....
The 5 star, "35 Seller Reviews" is the ranking Google gave DealerRater and not related to "Morries", that's Google's Seller Rating Extension (GSRE) and has been around since June of last year. Google aggregates reviews from the web and rolls them up into a "seller score". That's how that works.
"Since I'm trained to observe and document changes in search strategy that impacts car dealers, I felt compelled to share my findings on ADM."
Money back guarantee on that training?
f monitoring and improving their sales process. In other words, the reviews serve as more than Reputation marketing content and messaging and actually become part of the Continuous Improvement Process (CIP) in the dealership's sales department... All you old Cyber Car and HAC Catalysts will know exactly what I am talking about with the reference to CIP!…
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