media programs if they should get rid of their 3rd Party Lead Suppliers. The question usually originates from a desire to reduce the dealership's overall expenses.
In most cases, before I get that question we have already converted many of the dealership's marketing and advertising budget dollars from offline media towards being used for online media... Which is how we funded their new "Automotive Digital Marketing Strategy". Usually, we have used 80% of what we took from offline media for the dealership's digital marketing and social media campaigns, with the remaining 20% allocated towards cost reduction, so the net result up to that point has been a reduction in overall marketing and advertising expenses.
Let me state right up front, and this is my opinion, not a fact, but a strongly held conviction on my part:
CAR DEALERS SHOULD NEVER COMPLETELY
SEVER A LEAD SUPPLIER RELATIONSHIP!
I have personally managed teams where our overall average "Close Rate" was consistently over an 11% "Leads Received to Closed Sale" Ratio, yet certain 3rd Party Leads were being converted into sales at a far lower rate than our own marketing and advertising generated leads...
The main problem I had at the time was leads we were receiving from Dealix, we also used AutoByTel, AutoUSA, iMotors (Reply!), Automotive.com, AutoLeadExchange, CustomerFunding, NewLeadsPlus from Cars.com and just about every other independant lead supplier willing to sell us leads at the time, in addition to the usual OEM sources... But, none of them seemed to be as much of a problem as the situation we had with Dealix.
Why? The volume of leads we were receiving from Dealix was high enough that the low closing ratios had a "Dilutive" impact on the overall department results. With over 300 Dealix leads coming in each month they were negatively impacting my department's overall numbers because the volume was high enough to drag down the average.
However, when I calculated results from Dealix leads from an ROI perspective, even though we were at 3.7% close rate on Dealix leads at the time, we were still netting a profit, so it was a very irritating situation for me and my team...
We were able to solve for this by isolating and then analyzing our results from Dealix leads, in a manner I believe most Internet Sales Managers working in Car Dealerships would benefit from in reassessing what to do with any 3rd Party Lead Provider. The analysis and reporting process I will detail is something that may or may not work in your store...
I will say right up front, this process is something I have seen work in many stores, but not in others, depending on how much the Internet Sales Specialists take the lead from beginning to end. In stores with BDC's, I find the following process to be less effective because of the greater consistency with which leads are handled.
Here's what I recommend that Internet Sales Managers and Marketing Directors take a look at, because regardless of what you end up doing, for about 30 minutes of research you can find out whether or not you can sell a dozen more cars a month per store simply by adjusting a few parameters instead of firing a lead supplier completely.
Here are the steps listed like a process work flow:
1. Pull each dealership's Lead Report for the past 24 months (or as far back as you have data) but filtered for ONLY the Lead Supplier in question's sourced Leads, sorted by Internet Sales Specialist. (Lead Source Report in BuzzTrack, WebControl and most CRM tools)
2. Export the report into a spreadsheet so it is easier to work the numbers...
3. Make sure you separate each salesperson into their own row or column.
4. Delete the rows (or columns) for each salesperson who has handled less than 100 leads over the past 24 months, or the length of time you had data available for that specific lead supplier.
5. Sort the remaining rows of Internet Sales Specialists by TOTAL NUMBER OF LEADS from the individual lead supplier that they handled over the time period the report is based on, descending from most volume of leads each salesperson handled to the least.
6. Save your Excel file, with that list on the first tab and then copy the tab, creating another worksheet tab within the same Excel file, name the first tab "ISSxLeads".
7. Rename the second Tab "ISSxSales" and sort the Internet Sales Specialists by Total Volume of UNITS SOLD from the supplier's Leads over the Data pulled time period.
8. Copy the second tab into a another worksheet tab (third tab) and title it "ISSxCloseRate".
9. In the third tab, sort the rows of Internet Sales Specialists by SALES CLOSE RATE, which is displayed as a Percentage equal to the number of Units Sold divided by the supplier's Leads assigned to them over the time period for the report.
Now comes the part where you have to study the numbers, ponder, study some more and think yet again... For example; if the ISS that appears at the top of the list for each of the three worksheet tab's is a different name, then you should reconsider your approach to those supplier's leads before firing the supplier... After all, why would any dealership be assigning the most number of leads to the salesperson who is NOT the top performer at converting those leads into sales?
If your response is something related to, or about being "Fair", need I remind you about WHO IS PAYING FOR THOSE LEADS? That's right, if you want to implement a sense of "Fair" then try this on for size... As a manager it is your responsibility to allocate the most appropriate resources available that are most likely to convert a business opportunity into sales and service department revenue. Fair is in the mind of the beholder, and if the $20 to purchase a lead is coming from my pocket, then I want you to assign the salesperson who is most likely to take that lead and generate some business... I simply do not give a rat's ass about who's turn it is or who got more leads than someone else... godammit, give the lead to someone who is going to sell a car!
Which, BTW, in my humble but experienced opinion, is why a dealership should AVOID COMPLETELY SEVERING THIRD PARTY LEAD PROVIDER RELATIONSHIPS!
Let me repeat that statement and guidance; NEVER COMPLETELY SEVER YOUR RELATIONSHIP WITH THIRD PARTY LEAD SUPPLIERS if the supplier is a legitimate business and has not engaged in deception, fraud or misrepresentation.
LESS IS MORE
Normally, I despise the cliche statement "Less is More" because it is the solace of choice for incompetent managers... But, if the lead provider in question is one of the majors, a legitimate company like AutoByTel, Dealix, AutoUSA, NewLeadsPlus, Reply! or AutoLeadExchange for example, it is almost always better to reduce the volume of leads you get from them by tightening up the distance radius from the dealership, and then restricting the leads you are willing to buy to those models that you have historically done a better job of selling. Put an underperforming 3rd Party Lead Supplier on a daily and monthly lead volume "cap" by tightening up the radius and models so that you are only getting leads from close to your dealership on models you do well with...
MANAGEMENT ACTION PLAN
What we did with the process above was identify that there were two Internet Sales Specialists with over a 10% closing ratio on Dealix Sales Leads, while the rest of the team was at about 1 to 1.5% over an extended period of time... After meeting with these two sales professionals, we learned they had a different process they used when handling Dealix sourced leads.
We ended up routing all Dealix Leads to these two ISS's which meant that almost all the leads each of them were assigned each month came from Dealix. Leads from other sources from these two Internet Sales Specialists' previous customers being the only consistent exception.
Within a two months, our dealership's Sales-to-Lead Received "Close Ratio" on Dealix sourced leads went from 3.7% to over 7.5% on approximately 300 leads each month... OVER a 100% improvement in Lead-to-Sale Close Ratios! The bottom line was that for the same money being spent, we went from 9 or 10 units sold per month to a consistent 20+ units sold per month to leads from the same source, at the same expense without any additional cost. The real kicker was that at first the Internet Sales Specialists who were no longer getting Dealix sourced leads were saying "Good Riddance", and after taking THEM off the Dealix lead routing, their individual sales went up as well!
"Wisdom I have learned at My Own Expense, while Compassion I have learned at the Expense of Others..."
If there were only TWO management reporting and analysis processes that I could select as being identified as the most important and crucial methods we used to take Courtesy Chevrolet from an outstanding Internet Sales Management performance of 60 to 75 Internet Sales each month to over 350 units sold each month during the 2005 to 2007 time period, they would be the following:
1. "Intelligent Lead Routing" based on Optimizing the assignment of leads based on historical performance of each Internet Sales Specialist with leads from each source. However, I believe this process would work better if we could optimize lead routing based on each individual lead's characteristics, similar to the way lead scoring functions, but instead of scoring the lead, "scoring" each salesperson for likelihood of making the sale to that specific lead!
2. Reassigning all unsold NEW VEHICLE LEADS to the Used Vehicle Internet Sales Specialists as if it were a brand new lead when no appointment or activity is happening a week after the lead comes in... This was worth over 50 sales a month to 1,000+ new vehicle leads with no response from the customers after a week of emails and phone calls.
Another reason Car Dealers should never "fire" a 3rd party lead provider is because you can always raise and lower the volume of leads you receive each month based on your needs and the market conditions. After you fire them, this ability to adjust lead volumes each month by management discretion is completely lost.
I have used lead providers where we cap them at 2 new leads a day, and restricting them to sending us only the leads they get from customers within 5 miles of the dealership. This effectively reduces their Leads supplied (an invoice) volume down to about 25 to 45 leads a month... And then, if you were getting over 100 leads previously, a sales miracle seems to happen. The sales close rate skyrockets for that Lead Supplier... Strange but true!
Rather than firing any 3rd party lead provider, restrict the parameters for the leads you are willing to accept from them so that the volume of leads received from that supplier goes down and the quality, and sales close rate goes up.
That's my opinion, and this one I will take with me all the way, regardless of dissenting opinions from Steve Stauning, Layton Judd, or any of the other automotive digirati like them that like to disagree with everything I write!
INSPIRATION: This post was inspired by the ADM Forum question posted by Mike Warwick at http://www.automotivedigitalmarketing.com/forum/topics/is-anyone-having-succes-with
Director - Digital Marketing
ADP Dealer Services
SkySong Operations Center
ivities and our general productivity:
Tool #1 – Google Adwords Keyword Research Tool
Although the free Keyword Research Tool offered by Google’s Adwords doesn’t offer as many features as standalone SEO programs offer, this resource is a great option for checking general search, competition, and CPC metrics on the fly. Be sure to check out the feature that allows you to brainstorm keywords by URL in order to uncover the keywords your competitors may be targeting!
Tool #2 – Google Trends
With Google’s new freshness update in effect, picking up on and capturing breaking news stories and trends is a must for SEO. Google Trends is one of the best places to find this information, so make it a habit to regularly monitor this service for trends in your industry.
Tool #3 – Buzzfeed
Another site we use to identify the hot trends within our industry in order to rank highly for QDF (query deserving freshness) SERPs is Buzzfeed, a popular news aggregation site that covers a wide variety of niches. It’s also a great place to keep up on the latest memes and popular sayings floating around in Internet culture.
Tool #4 – Google Insights for Search
Before you launch any new SEO campaign, check out Google’s Insights for Search tool to confirm that there’s consistent demand for the particular search terms you’ll target. A few minutes of research on this free service can save you a fortune by preventing you from going after the wrong keywords!
Tool #5 – Google Related Searches
Any time you conduct a search in Google, you have the option of selecting from a number of other potential queries that Google considers to be substantially related to your original term. This data can be found in the left-hand sidebar of any Google SERP (under the “Show search tools” menu), and it provides a great opportunity to find potential LSI keywords for your blog posts and content marketing articles.
Tool #6 – Google Correlate
One final Google tool to take a look at is Google Correlate, which will help you determine if trends that exist in your target keywords’ search volume variation correspond with trends in the real world. This can be especially helpful when understanding unexpected SEO behavior or when predicting the potential variability of search volume for future projects.
Tool #7 – Alexa
Although the Alexa ranking system itself has some weaknesses, the service’s webpage offers website owners data on visitor demographics, top search queries, potential target keywords, and other helpful SEO metrics. Simply enter your URL into the company’s homepage search bar to get started!
Tool #8 – Keyword Discovery
Keyword Discovery is one of the most widely used, standalone keyword research tools on the web, and its breadth of features easily demonstrates why this site remains dominant in the competitive field of market research programs. Give the site’s free Search Term Suggestion Tool a try, and then consider signing up for a free trial of the site’s paid keyword research and competitive intelligence tools.
Tool #9 – Keyword Questions
Wordtracker’s free Keyword Questions tool is a godsend whenever you’re struggling to come up with article topics for your site or for your marketing campaigns. Simply enter your target keyword into the engine, and it will return specific questions that people have entered into the search engines that relate to your topic, providing you with instant article-writing fodder that’s guaranteed to interest your audience!
Tool #10 – SearchStatus plugin
Yet another SEO aggregation toolbar, the SearchStatus plugin deserves special mention for its keyword density measuring feature, which allows you to quickly measure the specific keyword usage rates found on other industry websites for your own competitive analysis.
Tool #11 – KGen
Want to know which words on any webpage will be deemed most important by the search engines? Then install the KGen plugin for Firefox, which enables you to view websites through the eyes of the search engines and uncover potential opportunities to outrank your competitors for valuable keyword phrases.
Tool #12 – Soovle
Another fun keyword research tool to take a look at is Soovle, which pulls search suggestions from the seven top search engines. Simply start typing your target keywords into the site’s free engine, and you’ll automatically receive related keywords that can be used to power your own SEO campaigns.
Tool #13 – Google Analytics
If you carry out any SEO activities at all, you simply must have a web analytics program in order to measure the impact of your campaigns. Google Analytics is by far the most commonly used option, and it’s easy to see why. The program is free to use and provides a wealth of data, including advanced event and goal tracking features that allow you to conclusively measure the ROI of your SEO campaigns.
Tool #14 – SEOQuake
SEOQuake is one of many different SEO extensions (available for both the Firefox and Chrome browsers) that return information about individual web pages, as well as about the listings within individual SERPs. Use this tool to check things like web page PageRank, Alexa traffic rank, site age, number of backlinks, and more crucial pieces of information to uncover when conducting competitive research.
Tool #15 – SEOBook browser extensions
By signing up for a free SEOBook account, you’ll gain access to the site’s selection of free SEO tools, including “The SEO Toolbar,” “SEO for Firefox,” and “Rank Checker.” Much like SEOQuake, these Firefox plugins pull several different SEO metrics that can be used to identify potential link partners, uncover weak spots among industries and competitors, and much more.
Tool #16 – SiteTrail for Chrome
The SiteTrail for Chrome plugin allows you to pull up various website SEO metrics, including site rank, site traffic, and site analytics, from a simple link within your right-click menu. The tremendous amount of information this tool provides and the speed with which it generates SEO data make it a great option for conducting market research on the fly.
Tool #17 – SEO for Chrome
One final SEO research plugin to consider is the SEO for Chrome plugin. In addition to providing data on key SEO metrics from within the Chrome browser, this tool takes competitive web marketing research one step further by providing information on a given site’s social media presence.
Tool #18 – SEOTools for Excel
Although Microsoft’s Excel program may seem outdated, it can be turned into a productivity powerhouse with the addition of the free SEOTools for Excel add-in. Once installed (see the instructions here for tips on setting it up correctly), you’ll be able to use this tool to conduct on-page analysis, monitor backlinks, pull Google Analytics data directly into Excel for further exploration, and more!
Tool #19 – SEOSiteCheckup.com
Want to get a feel for whether your site’s SEO is on track compared to established best practices? Enter your URL into the SEOSiteCheckup.com analysis tool and get a free custom report measuring a number of different SEO factors.
Tool #20 – Hubspot Marketing Grader
Formerly Hubspot’s Website Grader, the new Marketing Grader service provides free reports that measure your site’s progress in three key areas: your promotional efforts, your on-page conversion optimization, and your website analytics.
Tool #21 – Majestic SEO
When it comes to competitor backlink research, a tool like Majestic SEO, which lets you view and analyze all the links pointing at other websites within your industry, is an absolute must. Although you’ll need to upgrade to the paid version for full access, even the free version provides some data on both your own site’s backlink profile and your competitors’ link collections.
Tool #22 – Open Site Explorer
The Open Site Explorer provides similar type of information as Majestic SEO, but since the two tools pull from different data sets, it’s worth comparing the results between both services to get a better feel for the health of your site’s off-page SEO activities. Again, the program offers both free and paid versions with different levels of access and functionality to suit your specific needs.
Tool #23 – Affiliorama SEO toolbar
While the Affiliorama SEO toolbar pulls many of the same pieces of information as the previous plugin recommendations, this free extension deserves a spot in any SEO’s tool chest as a result of its dofollow/nofollow feature, which highlights link attributes that are crucial to consider as part of your linkbuilding campaigns.
Tool #24 – Google Alerts
Google Alerts, which allows you to receive email updates whenever your designated keywords are mentioned online, can be used for a number of different SEO needs, including identifying potential backlink sources that reference your target keywords and uncovering negative brand mentions that should be fixed using Linkception.
Tool #25 – Onlywire
When used correctly, social bookmarking can be a good way to reach new followers and build brand awareness for your website, but since the process of hand-submitting links to multiple sites can be time consuming, take a look at the free Onlywire service. It will automatically post your links to the networks you participate on.
Tool #26 – Seesmic Ping
As another automated social bookmarking service, Seesmic Ping is a similar option to consider for your web promotion and SEO needs. Expanding on its predecessor’s (Ping.fm) weaknesses, the new Seesmic Ping service allows users to post from their iPhone, iPad, Android device, or email, in addition to providing advanced spell check and preview capabilities.
Of course, this is only a small selection of the thousands of SEO productivity tools out there. If you have other recommendations you’d like to share, please include them in the comments section below!
Tool #27 – SEMRush
SEMRush is the “Mac Daddy” of the SEO world when it comes to understanding the true monetary value of your traffic or the potential of your target keywords. It’s pricy, but it’s often worth the cost, given the amount of information made available through the service.
Tool #28 – Traffic Travis
While there are plenty of SEO tool suites out there, there aren’t many free ones that are as fully functioned as Traffic Travis. Whether you’re a beginning user or a more advanced SEO, Traffic Travis’s free collection of keyword research, search engine, PPC, and page analysis tools can help you to compile a significant amount of SEO data quickly and easily.
Tool #29 – Market Samurai
Market Samurai bills itself as a comprehensive SEO suite, and with good reason. Not only does this single program include keyword research tools, rank tracking, link sourcing, and more, its one-time fee makes it a great value compared to similar programs that require a paid monthly subscription.
Tool #30 – Raven Tools
According to the company’s website, “Raven’s SEO, advertising, and social media tools help you work faster and smarter.” And there’s really no arguing with this statement when you take a look at the breadth of SEO information that’s pulled from SEMRush, SEOMoz, MajesticSEO, WordTracker, Google, and other services for aggregation in the program’s “Research Central” dashboard.
Starting at $99/month, it’s a more expensive SEO productivity solution, but the ROI of a toolset like this could be high if you’re able to secure higher SERPs rankings as a result.
Tool #31 – SEOMoz Pro
One final comprehensive SEO tool suite that you should consider is SEOMoz Pro, which combines the expertise of the SEOMoz community with top-of-the-line SEO monitoring and social media marketing products. Of special note is the service’s “Q&A” feature, which allows you to get expert answers to any SEO questions you encounter, a “must have” for new SEOs and webmasters.
Tool #32 – SEO SERP Workbench for Chrome
If paid SEO programs aren’t in your budget right now, check out a fun, little tool called the SEO SERP Workbench plugin for Chrome. It won’t do everything that the paid services listed above will, but it does give you a quick and easy way to check the position of multiple sites (including both your page and your competitors’ pages) for a given keyword in the SERPs.
Tool #33 – Spyfu
While Spyfu primarily offers paid services that allow you to “spy” on your competitor’s PPC campaigns, the free edition of the company’s “Spyfu Classic” service also provides free information that’s valuable from an SEO standpoint, including top organic keywords and top natural search competitors. Give the free tools a try, and then investigate some of the more complex options available in order to improve the effectiveness of your PPC advertisements.
Tool #34 – Google Adwords Editor
Once you start getting into PPC advertising on a serious level, you’ll likely find that manually creating campaigns, ads, and keyword groups within your Google Adwords account becomes tedious and time consuming. A better alternative is to download Google’s free Adwords Editor application, which will allow you to bulk edit your campaigns from your desktop and then automatically sync them to your online Adwords account.
Tool #35 – Microsoft Adcenter Editor
Similarly, if you advertise your website through Microsoft’s AdCenter program as well as Google Adwords, the Adcenter Editor program is a “must have.” In addition to allowing you to edit your PPC campaigns more efficiently from your desktop, the program offers performance alerts that will notify you whenever key campaign metrics dip below a certain level.
Tool #36 – SocialOomph
As social media continues to play a larger than ever role in search rankings, building and establishing your profiles on these sites should be considered a primary SEO priority. Since carrying out social networking marketing campaigns can be time consuming, consider adding an automation tool like SocialOomph, which allows you to schedule tweets for future updates, set up “following” rules, and more.
Tool #37 – Tweriod
In order to improve the effectiveness of the messages you send to your social networking followers, you need to know when they’re most active, and, therefore, when they’ll be most receptive to your offers or conversations. For this purpose, check out Tweriod, which will compile data on your Twitter followers’ online activities and provide you with recommendations on the best times, by the hour, to engage with your community on this social site.
Tool #38 – Twiends
If your social networking following isn’t as robust as you’d like, take a look at services like Twiends, which will allow you to quickly connect with potential new community members based on your shared interests.
Tool #39 – Triberr
Similarly, the Triberr website enables you to multiply the reach of your social marketing efforts through the formation of teams that automatically promote each other’s content to their own followers. Look for existing networks within your industry and request an invitation, or simply start your own “tribe” to effectively expand your social networking reach.
Tool #40 – Google Documents
Whether you collaborate with virtual workers around the world or simply need to share files with your colleague down the hall, Google’s free document editing and storage solution offers a great way to share and collaborate on files. As an added bonus, the program’s easy-to-navigate permission settings allow you to control exactly who can see and edit each file in your account.
Tool #41 – Dropbox
Another alternative for sharing files across teams is Dropbox, one of the web’s top file storage solutions. After you sign up for a free account, you’ll be able to automatically sync files from your desktop computer to your online account, allowing for enhanced backup protection as well as easy collaboration with other Dropbox users.
Tool #42 – Basecamp
Basecamp is the “Mac Daddy” of online project management and collaboration programs. It’s expensive, but the features this tool offers in terms of detailed task tracking and delegation across multi-person teams is unparalleled among free competitors.
Tool #43 – Evernote
Evernote is a great option for capturing ideas on the fly, whether that includes potential web development opportunities you encounter while working on your SEO campaigns or new target keywords you think up while running errands on your day off. We at Single Grain especially love the fact that the program syncs easily between mobile, web, and desktop applications, making it nearly impossible to forget the brilliant ideas you have while on-the-go!
Tool #44 – Skype
If you work with team members or clients in various locations, installing Skype is an absolute must. Not only does this free tool enable you to quickly set up text-based chats, phone calls, or video conferences, it’s also easy to record your Skype conversations for later reference (additional add-in tools may be needed).
Tool #45– Trello
Trello is a free project management utility that allows you to collaborate across teams through the use of project boards, activity cards, and task lists. Although it doesn’t offer all the same features as Basecamp, it’s one of the best free alternatives available today, and it’s one that we use frequently at Single Grain.
Tool #46 – Notable App
If you manage SEO campaigns for clients, you’ll occasionally run into situations that require you to obtain feedback on different web activities. Instead of asking clients to type out lengthy comments and explanations, the Notable App enables you and your clients to capture shared screenshots and add notes in an intuitive click-and-drag format, resulting in huge time savings for both you and your customers!
Tool #47 – HipChat
If you’re still using AIM, Gchat, or other free internal chat services to share messages among your team members, take a look at HipChat, a business-oriented solution for group chat needs. We love the fact that it operates across platforms, as well as the professional environment the app creates for business communications.
General Productivity Tools
Tool #48 – Excel
Excel and the rest of the Microsoft Office suite might seem like dinosaurs in this new world of online apps and cloud-based programs, but don’t count them out yet. When paired with the SEOTools for Excel add-in discussed earlier, this comprehensive data management program can be transformed into an SEO powerhouse that’s capable of providing many of the same features found in expensive paid SEO programs.
Tool #49 – Adobe Reader
Chances are good you already have this standard program installed on your computer, but are you really using its full capabilities? The Adobe Reader package can be used to search PDF documents, track comments across multiple parties, and even verify digital signatures, making it an important tool for any SEO’s arsenal.
Tool #50 – Jing
Jing is a free screen-capture utility put out by Techsmith (the makers of the popular Snagit and Camtasia programs) that can be used to take screenshots, record screen-capture videos, and collaborate on images taken by the tool. While it won’t substitute for a full-fledged image or video editing program, it’s a great option for visually sharing quick ideas between team members.
Tool #51 – Photoshop
While it’s true that Photoshop has a pretty sizable learning curve compared to Jing, it’s worth learning this full-featured program for a variety of SEO campaign needs. Whether you’re simply resizing images for web deployment or creating custom graphics for use on new websites, Photoshop has the advanced features needed to make your SEO activities more visually appealing.
Tool #52 – Filezilla
Every SEO worker needs an FTP program, and Filezilla is by far our favorite. It’s free, easy to install, and offers plenty of options for controlling the security of your remote web connections, making it an ideal solution for your file sharing needs.
Tool #53 – Boomerang for Gmail
The Boomerang extension for Gmail can help you take control of your inbox by allowing you to schedule outgoing messages, as well as set archived messages to be returned to your inbox at set times. It’s a major time saver over digging through your email account to find that one important piece of information you archived months ago!
Tool #54 – Gist
These days, professional networking requires more than just contact information, which is why you need a social CRM system like Gist. This tool integrates with your mobile devices and email accounts to pull additional social data on your contacts, including their most recent social networking activities, blog posts, and more. It’s a great way to get the conversation rolling with new and existing business contacts!
Tool #55 – Notepad++
Finally, when it comes to modifying code to improve a client’s on-site SEO, our favorite tool for the job is Notepad++. This free tool goes above and beyond the standard Microsoft Notepad editor, offering a number of features, including support for multiple coding languages and higher execution speeds, that are critical for efficient code editing.
Digital Marketing Agency
Sujan Patel is the co-founder of Single Grain, an SEO Agency based in San Francisco, CA. Single Grain specializes in helping start ups and Fortune 500 companies with their digital marketing strategy. You should follow Sujan on Twitter.
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