ng some thing thats not above board.
What I'm doing scott is offering the same quality of service (and likely better) as the services who just talk about managing a social media platform. I think my approach is superior as it utilizes Wikimotive's superior ability to engage consumers (in all verticals).
That said, my experience has been that the majority of dealers (not necessarily the most digitally proficient ones, but remember digital dealers are the minority not the majority) when the Facebook, Twitter, and now Google+ conversation comes up, the first thing they ask is, "How do I get Likes/Followers/(and now) +1's?"
I'm not going to totally pull back the curtain here, but Facebook has already shown us where social media is going regarding promoting a business or brand. They've diminished the value of the like and showed us that share's are FAR more important now.
Google+ is behind Facebook in terms of where they're at with gauging social graph. But I discovered some interesting facts about the way Google+ ranks content shared with its user base. So much so, that it has allowed me to approach the "Social Media pitch" a different way.
The best practices are there I'm just not pitching that part of it because my experience has shown me that the majority of dealers are far less interested in best practices than they are with results. They'd rather take the easy way and pay to play.
Hence our company's motto: No contracts, no commitments - Just Results!
Simply put, the success of my strategy which is totally above board has given me a level of predictability that allows me to stand behind the +1 as proof of result. Scott you should know better than most as a dealer like me - we were brought up in this business to understand one absolute - it's a numbers game! So if numbers are what most dealer's want - I got em! (and the best practices too, but don't tell any one! It's not sexy! lol)…
portant to be well trained in process over a tool that may be unyielding. The "top 100" is far better than not. It is obvious that Creating Anticipation is a powerful marketing strategy so there you have it.…
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