earned from "Sharknado." Other than the lottery reference, I don't think any of these lessons are especially new, and I would love to have seen some more specific connection to the automotive industry.Here's something we also sort of knew but had reaffirmed: People love sharks. We know this because of the decades-long success of Discovery Channel's annual Shark Week, and because of GOOD films like "Jaws" and...well, Jaws may be the only good film about a shark. But sharks are a major symbol in our society -- card shark, pool shark, land shark, etc. -- they capture the imaginations of so many generations of us here in the US. They surprise us, they scare us, they intrigue us, they excite us. The social media storm is not a random, unexplainable phenomenon. The lesson for car dealers is: if you really want to get people talking, you must surprise, scare, intrigue, and excite. Take that approach, and try as many times in as many ways as you need. (I love Connie's reference to Edison's quote -- 10,000 ways that don't work -- perfectly applicable.)
In regards to "no such thing as bad publicity" -- Greg raised a good question, how is it good that people are using social media to talk about how bad this movie is? Well, it was good because it was engineered to be a bad movie. That's the genre. Other films in this genre include "Mega Shark vs. Crocosaurus" and "Sharktopus." The plain ridiculousness of these films is where its audience takes delight, and "Sharknado" is just so absurd -- and the producers knew it -- that it happened to break through that wall and transcend its usual demographic. The tagline was something like, "Tornados. Sharks. 'Nuff said." The producers weren't trying to convince anyone that this movie is on par with "Schindler's List." It's good old-fashioned silliness.
It's not delivering a bad product. It's delivering the right product to the right audience. So the lesson here is: above all else, know your audience and work it. Every now & then, a product will reach beyond that audience.…
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