or before, during and after the vehicle purchase. It is a great clip for kicking off any marketing or advertising related meeting in the auto industry. Learn more about this and many others aspects of automotive marketing by visiting and joining http://ADM.fm…
peaked. Just as our vehicle computers get flashed and upgraded, so should our brains. There is a lesson to be learned there... The Used Car Manager (or ANY manager) willing to upgrade their depth of knowledge is a valuable asset. The one who doesn't...not so much.…
finally found the page by going to the index page for the site and then using your text to do a search, when I clicked on the search listing, the page loaded... Sheeesh! Anyways, what is on the page you linked to with "Read the Rest Here" is pasted below:
"All of these are human factors that boil down to a lack of security, education, knowledge and leadership. It is ironic that companies will hire consultants to bring in new perspectives, new knowledge and methods but in the end many companies fail to make necessary changes. Unless management is truly committed to change all efforts will fail.
Social media represents a velocity of change that requires new knowledge to be applied to internal and external dynamics which are revolutionizing how markets operate. This means for business to survive it must revolutionize how it operates.
Is Social Media a Management Crisis?
Jeremiah Owyang writes: In case you haven’t been watching, Nestle’s Facebook Fan page has been overrun by critics around deforestation, sustainability and poor social media relations.
Brands are Unprepared for Organized Social Attacks
1. While every company has critics, they can now organize a coordinated attack.
2. Facebook fan page brand-j****** is the new form of tree hugging.
3. Ownership isn’t clear –yet the power belongs to community
Recommendations: Develop a Community Strategy and Practice Crises Response
1. Companies must have a community strategy –don’t jump without a parachute.
2. Hire seasoned community managers –don’t relegate to PR intern.
3. Plan and practice for the worse –yet live for the best.
Jeremiah’s recommendations are well thought out but the crisis at hand is larger than organizing for social attacks or practicing crisis response. Fundamentally the crisis at hand is a knowledge crisis. What most managers know about managing is based on old knowledge that has changed. What management doesn’t know is the emergence of new knowledge enabled by informational exchanges at velocities never before imagined. The exchange of information, and subsequent knowledge of things and people, is now at the click of a mouse, less than a second.
The empowerment people get from social media is akin to dropping a match into a pool of gasoline, kaboom! As soon as you marshal the resources to put out the fire another one starts. Managing by distinguishing fires is not managing.
To prevent the fires from ever starting you have to address the lack of knowledge which enabled the fires to get started. Crisis management deals with fires. The application of new knowledge prevents fires from starting. Change or go up in flames!"
n the concept that the auto industry was more primitive in the past and has somehow evolved for the better moving forward in time. In the mid 1980's I managed a sales department with 18 full time sales professionals... 100% female. The dealership was Kearny Mesa VW Peugeot. Not too far away was a dealership named "Seaside Buick" with a female DP, Female GM and all sales professionals being women as well. I have worked for quite a few female dealer principals, and general managers. Not too far from where you live is Lone Star Chevrolet... The woman who is the General Manager there is smart, street savvy and tough as any male counterpart I have worked for. So, before we all find it so easy to jump on the band wagon of the car business being so anti-female, let's take a look at the women who have been successful and do occupy leadership positions. When I worked at Reynolds and Reynolds, I reported to several female directors and then later, several female vice presidents. Most of the product managers were women.
Along the way, in over 30 years I have hired over a thousand people into the auto industry... Most of them have been women. So before I am willing to lament the male domination of the auto industry Let's take a look at some of the recent facts, and take note of WHERE the greatest inequities are in the auto industry:
In 2011, 25.9% of jobs in the Motor Vehicles and Motor Vehicles Equipment Manufacturing industry were held by women.1
In 2011, women made up:
1.2% of automotive body and related repairers,2
1.4% of automotive service technicians and mechanics.3
Volvo is one of a few motor companies that have had a women-majority team (80%) design a car (a concept car).4
Women are approximately 30% of the global design staff for BMW, and 20% of the design staff at GM.5
Women in Auto Management
Percentage of women corporate officers in the Motor Vehicle and Parts industry: 11.5% (37 of 321);6 this is up from 11.2% (39 of 349) in 2002,7 and 7.5% (25/332) in 1998.8
Percentage of women on the boards of directors in the Motor Vehicle and Parts industry: 12.4% (23/186);9 this is up from 8.4% (20 out of 239) in 200110 and 9.5% (13 out of 137) in 1998.11
Dealerships and Sales
According to CNW Marketing Research, women-owned dealerships were just 2.8% of all dealerships.12
In 2010, women were 13.0% of all Sales Workers in the Motor Vehicle Manufacturing Industry.13
Women made up nearly 18.2% of all employees at automobile dealers, and 23.9% of all employees at other motor vehicle dealers in 2010.14
Work-Life in the Automotive Industry
According to a 2010 survey done by Deloitte, 56% of respondents reported that their companies do not have active recruitment programs targeting women.15
In the same survey, 40% of women complained in regards to their companies’ cultures concerning family commitments. 28% said the industry is “less than accepting” of family commitments.16
Furthermore, 20% of the survey respondents stated that their company’s efforts in the retention of women were “below average” or “poor,” but 32% stated that these efforts were “above average.”17
Women’s Influence in the Industry
In 2010, CNW Marketing Research found at 47.3% of women car shoppers prefer women dealers, while 38.5% have no preference.18
Women made up 44.1% of primary vehicle buyers in 2010, compared to 19.5% in 1990.19
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