fter they have been trained and continuing to work with them every month throughout the month is having a hard time taking their own pictures and now doing video.
That being said, like anything a dealer signs up for, they have to understand and believe that it will generate more traffic. Once that happens, the rest is continued training and leadership.
Just like training on follow up. Give them the steps and the templates and off they go but if that's all they are given, it usually fails.
The reason I think this is because a company like where Shaun works is no labor at all. Just sign up, they do the rest. Well, you do have to pay them their monthly fee. So if that's all they have to do then it comes down to: will I sell more cars?? Once they are at that point, then its a whole new world with new options. Maybe I do that, maybe I do it myself but one things for sure - I need to do this!
Just like a CRM/ILM. Once they get to that point, lots of options but I need to do it. Which also brings up your point Wendell. Is it simple to use because if its not, they won't use it. Or is that really the problem. Well, the harder it is the less chance they will use it. But it still comes down to training and leadership. From what I have seen at dealerships is that it is not properly explained to the staff why and what it will do and then enforced from the TOP down. From the TOP down.
If its not and we have all seen this happen, they won't use it, they will switch from one to the next and each one "just doesn't work". "It's too hard". "Its too much".
They are soo many salespeople that are just waiting for some real training, real guidance and real direction. If they get that, then they are ALL in. It took me awhile before I would admit that that or this salesperson failed because of one reason: me. Lack of leadership, lack of training. I didn't give them what they, well, all of us need.
That being said, yes, some just are not going to make it. But they are not all "just looking", "not buying today".
They need guys just like you Wendell, just like Shaun. That's what they need. Once that is done, the work, the techno, the new gadget and the work that it will take is just another thing.
Sorry for rambling on and on.....and on.....…
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