etplace to displace their success. Their stories illustrate how missed opportunities and tunnel vision can send even a mighty enterprise off-course. Furthermore, their failure to innovate should be a cautionary tale for every business to heed.
The dealerships that fail to innovate, adapt or anticipate the future are not likely to remain profitable. With all the technology disruptors happening in the automotive industry, from Tesla and Carvana to the entry of Amazon and Google into the space, THERE IS A REAL MARKET SHIFT ABOUT TO OCCUR. ARE YOU READY?
In this brilliant and insightful 1 hour webinar, the Queen of Auto herself, Christy Roman, will discuss how to remain innovative and relevant. Moreover, she will share what dealers can do to counteract these real threats to the status quo and keep ahead of the curve. Attendees of this fascinating presentation will learn how to:
Bridge the trust gap with consumers
Create a more welcoming and educated employee culture
Incorporate other envelope pushing ideas.
This is an Hour of Automotive Awesomeness that you cannot afford to miss! If you are ready to learn How to Innovate… Before it’s too Late, then register now!
PRESENTER: CHRISTY ROMAN “The Queen of Auto” is the President of NOW Digital, a one-stop shop for dealers and local businesses that want to maximize their Internet advertising. An entrepreneur with a background in advertising sales, management and a few online start-ups, Christy Roman has a unique perspective on advertising as it pertains to automotive and the Internet. She first made her mark on the industry by developing and monetizing the Partnership Program (now the Premium Program) dealer initiative at AutoTrader.com which turned them into a classified advertising powerhouse and now generates hundreds of millions of dollars. Past roles also include: ad agency owner and business development; sales and management for newspaper and cable advertising; piloting the one-time AOL Time-Warner multi-media cross-selling initiative; Regional Sales Manager for Who’s Calling, and consulting for television stations to help them develop online revenue streams. Christy is also the Chairman of the board for Women In Automotive (WIA) whose mission is to assist the Automotive Community in recruiting, retaining, and developing female employees and leaders and to educate and inspire women in all areas of the automotive industry. She can be reached at Christy@NowDigital.com.…
ch party represents that (a) its action taken in connection with this Agreement will be in compliance with all applicable laws and regulations, including those related to the treatment of non-public personal information, and (b) it has, and shall continue to have for so long as it retains non-public personal information, adequate administrative, technical, and physical safeguards
(i) to insure the security and confidentiality of Customer records and information, (ii) to protect against any anticipated threats or hazards to the security or integrity of such records, and (iii) to protect against unauthorized access to or use of such records or information which could result in substantial harm or inconvenience to any Customer. For the purpose of this Agreement, "non-public personal information" shall have the same meaning as that term is defined in Title V of the Gramm-Leach-Bliley Act and applicable regulations thereto. Each party shall immediately notify the other if it discovers there has been a material breach or a serious attempt to breach its security safeguards required by this Section 7. Dealer represents and warrants that it is a licensed automobile dealership, possessing the required franchises to represent the brand it sells.
8. Damages Limitations: WITH REGARD TO THIS AGREEMENT AND ALL, ADDENDUMS HEREUNDER, NEITHER ZAG NOR ANY OF ITS AFFILIATES MAKES ANY WARRANTIES, EXPRESS OR IMPLIED, RELATING TO THE SERVICES AND LICENSES PROVIDED HEREUNDER AND ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO, ANY WARRANTY OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, ARE HEREBY EXPRESSLY DISCLAIMED. IN NO EVENT SHALL ZAG OR ANY OF ITS AFFILIATES BE LIABLE FOR ANY INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES INCLUDING LOST PROFITS OR PUNITIVE DAMAGES INCLUDING IN CONNECTION WITH ANY THIRD PARTY CLAIM EVEN IF SUCH PARTY IS ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. NOTWITHSTANDING ANY OTHER PROVISION CONTAINED IN THIS AGREEMENT TO THE CONTRARY, IN NO EVENT SHALL ZAG'S OR ITS AFFILIATES LIABILITY UNDER THE AGREEMENT EXCEED THE AMOUNT OF FEES PAID BY DEALER HEREUNDER DURING THE PRECEEDING SIX (6) MONTHS.
9. Indemnification: Dealer will indemnify, defend and hold harmless ZAG and its directors, officers, employees, agents, subsidiaries, affiliates and service providers against all losses, claims (whether or not valid), damage~ and liability (including reasonable attorney's fees) they incur arising out of a breach of this Agreement or the sale by Dealer of any vehicle pursuant to this Agreement, or the violation by Dealer or its employees and agents of any law, rule or regulation applicable to Dealer or its affiliates, or to the extent caused by the fault or neglect of Dealer or its affiliates. If a claim should arise with respect to which ZAG contends it is entitled to indemnify hereunder, it shall advise Dealer in writing of the nature of the claim and cooperate with Dealer in determining the factual basis of the claim. Dealer may defend such claim with counsel of its choice. ZAG, at its own expense, may retain its own counsel to participate in the action.
f link and we'll put some stuff on this site or that site," then no. That is the wrong approach. Its not natural and will be flagged as such.
The research and analysis that shows you need to increase certain things needs to lead to a meeting about what kinds of content tends to generate the natural production of the missing element so that it can happen organically. Maybe its a blog post syndicated in social media. Or a needed increase in citation to a particular page that links in chain to a series of other pages so simple discussion in social media can influence the citation. Maybe its technically oriented and a forum discussion about your automotive SEO strategy is going to do the trick.
The key is its not about the singular "thing" that data indicates, its about recognizing what is needed and producing practices that lead to a non-manipulative approach to that thing by creating something of value about that thing that will naturally be shared and linked to.
This is arguably much more difficult. But it is also far more effective.…
s should be until you have your current online reputation checked out in depth.
Its way more than Google
Its hundreds of sites. local and national, well know and not so well known that influence potential prospects via subscription, membership, social groups, specialized review sites.
Before trying to build, create tools, target audiences and use online reputation "marketing", you should start with concretely knowing everything your about your current online reputation, where its already being talked about online and where-how its impacting getting a prospect to call or visit your dealership in the first place.
There is a tool for doing this and its no charge! Please ask me to get one set up for you or any dealer or industry consultant.
Then, because you absolutely and completely know what you are dealing with online about you and your dealership, you can start your online reputation marketing aiming at the right online sites where its reputation marketing and management is most needed and most effective.
You are not guessing in how or where to focus your online reputation marketing program.
You are planning and doing it based on facts, research.
You can then focus it where it's most needed or most effective and best reaches your target audiences.
Regards, Neil Licht, firstname.lastname@example.org…
ly isn't a grey area to SEO anymore. Its become more black and white when looking at it from a pure SEO perspective. And there-in lies the problem. Either the SEO position must evolve or the dynamic between SEO and Social folks working within your content marketing company (or internal team) must be operating with very high synergy.
The world is now content marketing. Its not SEO, Social, e-mail, PPC, Display… etc. Its not pieces to a puzzle. Its about a cohesive marketing strategy geared toward reaching consumers in the many stages they may be in with regard to the buy cycle and then directing them to the next phase of your marketing strategy based on where in that cycle they are. And all the pieces have to work together for a common end.
You can't "hire and SEO company" any more and expect to see anything tangible come of it other than torpedoing your online marketing. Thats today's reality.
With regard to the minutia of executing SEO pieces, do we still need to build links? Of course, but not the way we used to. Its all about content and producing the kind of content that will naturally get picked up and shared.
In essence, you can't "save money" by going with that cheaper SEO service that is a little grayer than the more expensive one you really want. There's no slower, dip your toe in, wait and see… Either you have the resources internally or externally to execute a high level content marketing strategy or not. And its ok if the answer is not, but then you must really reevaluate what your approach is going to be.…
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