f intended make conversion dropped more than half to 21% within 60 days while used vehicle sales of any make more than doubled during the same time period — from 22% within 30 days to 50% within 60 days. After 90 days, new vehicle of intended make conversion dropped to 13% while used vehicle sales of any make increased slightly to 53%. The longer a lead remains unsold, the more likely it is to convert to a used vehicle. Dealers should respond promptly to leads and have systems in place to market to car shoppers in a way that addresses what the consumer is likely to purchase based on the age of the lead. Suggesting a used vehicle alternative to a new vehicle lead as the lead ages could help convert the lead to a sale. Additionally, with a third of leads converting after 90 days, dealers who continue to market to consumers will benefit by selling to those with purchase timeframes beyond a three month period."
--From "2008 Automotive eShopper Experience Study"*
*Source: The 2007 Dealer eBusiness Study, conducted by Cobalt, in
partnership with Yahoo! and R. L. Polk and Co.…
out the value of looking at online adverts as a guide to pricing or my alternative concept of looking at a live trading exchange showing actual sales as they happen in true real-time, plus any preceding sales, bids or offers in the marketplace.
These comments were not intended to offer competition to VInSolutions products but rather to open constructive debate about the concept. Randall from what I have seen of VINSolutions I would have no hesitation in recommending them.…
rpose of this training is two-fold:
Give the attendees the information they need to manage and maintain Power Stroke vehicles.
Further establish the dealer’s relationship with theses customers by providing them with information not found at an aftermarket outlet.
There have been great successes from such training events.
This class will include information on:
How proper maintenance and operation can keep Power Stroke vehicles on the road.
The functions and operations of all engine systems.
Insight on common issues, their solutions and how to avoid them in the future.…
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