will not get the proximity based alerts, coupons and offers. Keep in mind that the consumer must allow the app to send alerts which the app asks for permission during the install process.
Nobody who has not proactively asked to be alerted and notified will be receiving the updates and offers via the mobile app.
in Stoneham and Watertown as part of the new install. The release of 4.4 was a major disappointment and NetTrack seems the least they could do.
It's easy for BDC Managers to say, "I don't like this system, I want a new one." I know I'm jealous when I see some of the new features available in other systems. We need to understand that a system like ADP CRM runs about $40,000. If your dealer has already made that kind of investment, it's really up to us to find solutions that work within that system. The money they have to sink into a new CRM has a direct impact on everyone's pocketbook in the dealership.
The real value of CRM can only be measured when it is employed throughout the dealership and used as a profit center like Ralph has suggested in prior posts. We've had CRM for about 18 months and I'd be surprised if we use 20% of its' functionality.…
It would be well worth your while to spend a few hours learning the basic WordPress architecture, it really is a powerful AND SIMPLE solutions.
I have installed countless WordPress packages over the years and still can't believe how easy and flexible it is. I think Paul published a tutorial on the install, check his blog for more info
onsumers to install and KEEP INSTALLED an Android or IOS app - as most people will just go to the retail website (and expect it to be mobile friendly). Even brands with high loyalty and brand awareness have this problem.
I looked multiple venders dealers apps on Android/Play Store (because they show downloads) that they have published. Almost all the dealership apps have less than 100 downloads.. a few have 100-500. Do we really want to pay $1000/mnth (est cost of most apps) to only engage 500 people...and that is assuming they all still have the app installed!
As another example... at the most recent GM Digital Summit I asked how many people had downloaded the MyChevrolet app http://www.chevrolet.com/mychevrolet.html ... they refused to comment.
So I did some checking... the Android version has between 100-500k downloads (pretty sad for how many Chevrolet cars/trucks are sold), IOS does not share DL info. It also looks like they gave up on the CHEVROLET branded version... as the IOS version now just links to the OnStar app.
For Toyota -- it looks the same. Only 100-500k downloads on Android, IOS is non-reporting. Also pretty sad for how many Toyota's are sold nationwide.
Most stats and surveys show people mainly use apps and programs on their mobile for games and entertainment. Think about it... would you rather want to install and download an app to read news, or just visit http://news.google.com -- install an application from Amazon.com, or just visit http://amazon.com??
Websites are (and should) becoming more mobile friendly. Visiting a site on your mobile should be just as seamless as a desktop. We need to push our website vendors to be better at handling mobile traffic (which we are)....rather than pushing the customer towards an app install - of which we will have no control over due to publishing requirements of the Android and IOS platform - the vender in that case holds ALL the cards.
Just a few thoughts.…
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