– Your Employees. When each individual delivers the company’s brand promise in their own unique way, it is seen as a genuine message that leverages the corporate identity with what ignites them and makes them exceptional. Activating your team to advocate on behalf of your brand gives your employees the opportunity to share their professional expertise and receive recognition for their unique contributions….while garnering brand loyalty and more customers for your dealership. It’s a WIN-WIN!
IS YOUR DEALERSHIP TRULY CAPITALIZING ON THEIR BEST ASSETS AND BIGGEST ADVOCATES?
Join us for this thrilling 1 hour webinar as we bring you two of the best and brightest consultants in the biz, Kate Frost & Renee Stuart. Together they will discuss how you can implement an EMPLOYEE BRAND ADVOCACY PROGRAM to expand your company’s social presence and allow your business to have a much larger footprint than what your marketing manager is capable of on their own. Benefits to the dealership for Activating Your Dealership Voice include:
Elevating brand awareness
Maintaining a consistent brand
Creating relevant and engaging content customers are eager to share….and search engines will love
Providing trustworthy helpfulness to your target audience
Sharing your authentic brand story in real time
IT’S TIME TO ENGAGE YOUR PEOPLE, GET MORE LEADS, AND SELL & SERVICE MORE CARS!
If you’re ready to learn how to enlist your employees to advocate on behalf of your dealerships brand by ACTIVATING YOUR DEALERSHIP’S VOICE for MORE LEADS, MORE SALES AND MORE $$$, then don’t miss this incredible presentation!
PRESENTERS: KATE FROST is the President of Kate Frost, Inc., which helps their dealership clients to improve their lead-handling processes and digital marketing. From online advertising and branding to engaging social media and web site enhancement, Kate helps establish and maintain dealerships digital presence. With 10+ years in the automotive industry, she has collaborated with numerous OEMs, dealer groups and single-store operations both through in-store, outside sales and most recently in a digital media consulting capacity. Kate is a busy public speaker, an avid traveler, and she can be reached at Kate@KateFrostInc.com.
Joining Kate today is RENEE STUART, a Certified Professional Coach and Certified Personal Brand Strategist focusing her 30+ years of automotive industry experience into her coaching practice, Reputation Revenue. Renee is a true car girl. Known for her innovative thinking, resourcefulness and vision, she has become a proven industry leader by identifying new opportunities and creating long-lasting strategic solutions in personal & corporate branding. She is a highly respected member of the automotive community and she can be reached at Renee@ReputationRevenue.com.
t that to work for you? In this article
we’ll take a look at a few viral marketing ideas and see what elements
help make them stand out.
After a summary of items covered by Wikipedia under viral marketing, Dropbox was mentioned. This company provides an online storage service,
and if a friend of yours signs up through a referral from you, you both
get additional storage. If a Dropbox user maintained a blog, they could
always blog about the service and include the referral link, allowing
strangers to sign up. If the stranger was inclined to sign up for the
service anyway, there was no reason NOT to use the link – after all,
they’d get additional storage for free. It’s a “double incentive” of
This is a good way to get people who already use your service to sign up more people: give both the current customer and the new customer
something for free if the new customer signs up. This tactic is as old
as the hills, but the ability to spread referral codes through blogs and
other social media gives it new momentum.
A compelling video seems to be one of the best ways to get the word out about something. Dothetest.co.uk takes this approach in spades. The
website tries to encourage motorists to watch out for cyclists, by
showing that it’s easy to miss something you’re not watching for. Their
videos make this clear by setting you up to pay attention to one thing –
and then sneaking in something you wouldn’t think you’d miss. The trick
is, you DO miss it, even though it was actually there.
Viral Marketing Ideas – Let’s Go to the Replay
Sound confusing? Let’s take an example video. Two teams of five basketball players, one dressed in black, the other in white, line up,
and the viewer is asked how many passes the white team makes. There are
two basketballs, and both teams weave in and around each other on a
plain grey asphalt sidewalk, with an equally plain backdrop. You’re so
busy counting passes for the white team that you totally miss the person
dressed in a bear costume that quietly wanders into the middle of all
this activity, moonwalks, and wanders out. So when the announcer says
“The answer is 13…but did you see the moon-walking bear?” you’re totally
The video runs again, and this time, of course, you see the bear. (The bear was there the first time, too; I ran it through completely
twice, just to make sure). The video ends with the tag line “It’s easy
to miss something if you’re not looking for it” and the warning to watch
out for cyclists.
This organization has found a compelling way to get their message across that really engages the viewer. They’ve proven their own point in
a simple way. The very nature of the video makes the viewer pay
attention – and yet, like a magician doing a trick, even while it makes
you pay attention, you miss something vital. Yet you don’t feel cheated,
because the misdirection was the point of the video, and the heart of
the message they’re trying to convey.
You can find a number of videos on the site which convey this theme. Best of all, the dothetest.co.uk web site offers several ways to share
the videos and get the word out. Hey, if you’ve been fooled by something
cool like that, don’t you want to see if your friends fall for it, too?
Call in Your Ideas
BT found another way to get people involved in their ad campaign (http://uk.tv.yahoo.com/news-extra/article/45330/millions-decide-fate-of-bt-couple.html). The company’s campaign features Adam, played by Kris Marshall, and his
partner Jane, played by Esther Hall. These two have appeared in various
BT ads as a couple for about five years now – and for the most recent
ad, the phone company asked viewers to vote on whether they should
announce that they’re expecting a baby. BT received around 1.6 million
votes. That’s a lot of interest!
BT marketing director Matthew Dearden explained that “The strand of ads we are doing at the moment are all about human interaction and human
relationships [facilitated by BT products] and we thought about
building the connection by getting people involved in the story of the
Obviously, you’re not going to be able to create a five-year campaign from scratch; BT had the advantage of a large fan base when they
started this “vote on our couple’s next step” move. But you can probably
use the idea of showing how your products facilitate your customers to
achieve their goals – perhaps in some surprising ways. Maybe you could
even ask for videos from your customers that show some unusual uses for
your product or service.
SEO FROM ZEBRA TECHIES
Welcome to Automotive Digital Marketing
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.