use your inability to measure results with whether or not something generates a positive ROI..."
What he was referring to (I think) is that my inability to directly measure the results of broadcast advertising had little to do with whether or not there was an actual Return On Investment being received by the business. What I know he absolutely did believe in was that measuring ROI should not be confused with receiving ROI.
Since that time I have learned that many people in the car business have taken the ability to measure and confused dealers with results that, although measured and very much for real, have little to do with generating an actual return on the dealer's investment in a program or medium.…
Local Brand Advertising Strategy – Leveraging Programmatic Direct For Brilliant Results
Today marketers recognize the importance of digital media in reaching their customers and building their brands. Local marketers including auto dealers have unique challenges in effectively executing media campaigns. Direct buys for local inventory can be difficult due to inability to secure the best placements, complexity of executing campaigns and inability to serve ads exclusively in their desired local market. Local RTB buys have different challenges including inability to buy desired placements on leading publishers and lack of transparency.
In this one-hour webinar, learn how local businesses are using new programmatic direct strategies to overcome these challenges and reach their customers more efficiently and effectively. We will review a solution that is easy to implement and cost effective for advertisers (no minimum media investment nor costs beyond media).
WHAT YOU’LL LEARN:
How local marketers are buying the best automotive placements on leading publishers in their desired markets
How media buyers have implemented new processes to improve efficiency and reduce the complexity of executing local campaigns
How local media teams have customized media buys to reduce waste and increase relevancy
Metrics that programmatic direct media buyers are using to quantify improvement
Register now at: http://www.yieldex.com/ydwebinar/…
te NOW! Click here to see what I mean http://regentsprep.org/REgents/math/ALGEBRA/AE7/ExpDecayL.htm
The growth rate I am talking about comes from Facebook’s CEO Mark Zuckerberg. He stated this theory in his Video Calling conference that Facebook users are not sharing information on a logarithm-normalized graph but more towards an Exponential growth rate. In 2004, Facebook users were sharing less then ½ items per day, we now fast forward to 2011 and Facebook users are sharing nearly 5 items per day.
What this means is that consumers are sharing information to more people who share more information. The challenge is that there are more conversations about your organization and product then ever before. How can a dealer or business capitalize? Utilize a tool that will allow you to monitor conversations and place them into a simple dashboard to manage your social reputation.
Conversations are going on weather you like it or not, don’t be left behind…there is a huge opportunity to make your presence known, the organizations that capitalize on this will be the leaders of tomorrow.…
sue and failing to rectify the issue.
Failing to define an internal owner or champion for the reply process, thereby allowing dissimilar responses, which can cause a lack of uniformity or clear cut message.
Inability to track down the culprits behind the issue for a thorough explanation in a timely manner.
Not replying in an amply timed manner.
ocesses however, many of the general managers decided that the salespeople would be unable to utilize the system due to their inability to have even the most basic of computer skills. Our dealerships are in the middle of nowhere in Indiana, but give me a break! I think that with some training, and time that it should work out fine. We have several salespeople that are on the verge of retirement over the next five years, but many of the salespeople should be able to handle something as simple as typing a name and address. My philosophy with this is as simple as "Treat them like idiots and they will act like idiots!" Any suggestions on how to get everyone on board with the digital transition?…
Welcome to Automotive Digital Marketing
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.