em is another. The fundamental concept of BAD SEO is exploiting flaws in algorithms. That type of SEO is short lived and likely to end in a penalty. Bruce Clay, Rand Fishkin, Vanessa Fox (and now Rimm Kaufman) and other elite SEO's are not gaming. They're adding value for users. The end result is better listings in the SERPs. Not all SEO firms are trying to trick Google into ranking their clients, that’s just nonsense.
My firm has a nice foothold in auto. I worked with Bruce for a few years and our top analyst here worked for Vanessa and was the webmaster for Danny's SearchEngineLand and Third Door Media. We know SEO and we know the difference between real lasting SMI and low-end SEO. We understand what Matt Cutts and his Google wants from the SEO community. And "It is not gaming."
I respectfully disagree with you. My firm's mission is not to trick Google or exploit their flaws. Our efforts are not counterfeit That's low ROI type behavior. Does it work? Sure. Does it last? No. Is it the best use of a dealers money? Certainly not!
I agree that Google wants "relevant, real content on the Internet". Dealers will get much better and longer lasting rankings if they stay away from SEO firms that primarily game.
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I like what your first mentor said and I have mine from my first mentor Jackie B Coop. He said, “People buy, or don’t buy, primarily based on feelings”. This means if they like you they will do business with you.
I like my privacy and I wonder how many other car buyers do as well? Millennials are much more likely to put it all out there online for all to see. Understanding different segments of car buyers is critical not in just in how to sell to them, but how to market them. …
more crowded and listing pages more competitive (and expensive).
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experiences. However, it also gives dissatisfied customers a public forum to blast your dealership – and as many dealerships know, once a negative review has been posted, aside from convincing the disgruntled poster to remove it, there is very little you can do to take it down.
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nows how to leverage content online better than my team.
Let me clarify as this is a great synopsis of our differing viewpoints. I was not referring to leveraging content for SEO, this preacher isn’t interested in that pulpit. I’m talking simply about the number of reviews necessary to impact a decision to buy. Relatively low review counts of low quality isn’t going to inspire anybody and leads to the click away from the Place page. You are absolutely right that most dealers don’t have internal folks to do some of the things you do, but you only take one dealer per make per PMA, right? I didn’t get from your initial post that this was primarily an SEO tool only for you guys. I don’t think it needs to be for most dealers out there to have value.
In fact, I believe that Edmunds.com and Cars.com recent entry into consumer reviews is DUE to Chip's innovative revenue model!
I don’t think so. Their foray into reviews had nothing to do with a revenue model. Cars launched it for free to all dealers because they recognized it as a hole in their game that caused shoppers to leave their site for another in a critical part of the buying process. It is the content, read information that is valuable to a prospect, that they were looking for.
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