Marketing super star! How to use Open Social software to create your own social media marketing gadgets... Think about the possibilities of creating your own Google Gadget or Yahoo Widget for viral marketing purposes using Twitter, Facebook, MySpace and other networks. Inventory updates, special offers of the day, current rebates and incentives, sales by salesperson MTD... Here's some links to get YOUR gadget project started:
any new managers get behind the wheel of a lead management or CRM tool and discover what a broadcast email function is, they want to drive 125 miles an hour on their first use of the vehicle. Then they ask for help AFTER they crash and total out the IP and email domain by getting black-listed by every ISP and email service provider. Likewise, it's OK to test your gadget building skills using something simple like the Specials section of your website, but you had better have a sound plan to market a gadget as Eric points out, built to provide value to the consumer and NOT just value to the dealership.
During my last retail stint, I implemented an email "sniff test" which simply required that all emails each ISS sends must contain something of value from the customer's perspective. My rules were quite simple, chit chat and meaningless dribble was OK, but only via the phone and in person. Likewise, if a gadget is going to be adopted by any customers it must first provide something useful from each customer's perspective. Examples? How about a gadget that reports each vehicle sold, by year make and model with a transaction price. Hmmmmm who would be interested? Only people in the market to buy a car! Or, a Gadget that provides model and specs for every year of your franchise OEM production. Current incentives and interest rates. Updated national sales figures, weather updates for a 25 mile radius around your dealership. Current NASCAR stats. NFL stats, MLB stats, NHL team standings, although your state's High School sports scores and standings might get far more use. And, let's not forget how cool a gadget that provides a steady stream of photos showing classic and current cars you sell would be!…
car inventory pricing or deals.
Vast is used.
Again, any dealer can create and feed to google base, the tools (like gadgets, mapplets, etc.)....but that's not the point. We make it simple. Sign up with us and all of this happens automatically.
Take a look at our landing site for detailed ads from google base and our soon-to-be-revised gadgets. http://bestdeals.neosynergy.net
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