te NOW! Click here to see what I mean http://regentsprep.org/REgents/math/ALGEBRA/AE7/ExpDecayL.htm
The growth rate I am talking about comes from Facebook’s CEO Mark Zuckerberg. He stated this theory in his Video Calling conference that Facebook users are not sharing information on a logarithm-normalized graph but more towards an Exponential growth rate. In 2004, Facebook users were sharing less then ½ items per day, we now fast forward to 2011 and Facebook users are sharing nearly 5 items per day.
What this means is that consumers are sharing information to more people who share more information. The challenge is that there are more conversations about your organization and product then ever before. How can a dealer or business capitalize? Utilize a tool that will allow you to monitor conversations and place them into a simple dashboard to manage your social reputation.
Conversations are going on weather you like it or not, don’t be left behind…there is a huge opportunity to make your presence known, the organizations that capitalize on this will be the leaders of tomorrow.…
simply because - I don't read scripts. Don't get me wrong, I love scripts, I think it ensures that all bases are covered - but there are no cookie cutter phone calls, nor are there cookie cutter chats. However, if you let your personality shine via chat or via phone, you'll absolutely wrangle in more potential sales.…
e is to find local sporting news but whatever it is if you fulfill it you have set the stages of friendship.
As an auto dealer you can search through local forums, no matter where you're at there are plenty, and start helping people fulfill their needs. There is no better way than to start a conversation than by helping someone with something.…
highest conversion of lead to sale come off their own sites, however they don't know how that customer GOT to their site...I have heard more than one dealer say their site can function all by itself, and aren't afraid of the unknown. This makes me laugh a bit, and wonder if they'll need help painting their "For Lease" sign in a couple of months.…
that actually integrates and functions properly with any DMS with reports that work. I am currently on them all and I push every button and shift every gear in them.
The win / win doesnt tell the truth about the product, so the dealers dont win. Isnt that what this forum represents to do? …
s to the point where its hard to get things done. Someone brought up that they are able to function more efficiently and get more done when they are at their busiest.
Anyway, I was just on here looking for some new ideas or trends and noticed there wasn't much new to read.…
e more and more important, it has become increasingly more important to have CRM solutions that were designed to efficiently handle internet leads. The problem a lot of dealers have is their CRM doesn’t do a very good job of handling internet leads. To remedy this problem, dealers purchase an Internet Lead Management (ILM) solution which is more or less a 2nd CRM solution designed only for internet leads. ILM software, unlike traditional CRM software, is typically web based since it is designed to handle internet leads.
Internet Lead Management (ILM) solutions are great for your internet department and have special functionality that makes it easy to handle internet leads. Some of these special functions include:
• Distributing and routing leads to your internet sales staff
• Sending text messages to alert your staff about the new leads
• Allowing responding to leads on mobile devices to improve response times
• Send automated emails to customers to confirm their leads were received
• Emailing vehicle details, brochures, photos, and videos to customers
• Manage follow up processes by specific internet lead sources
ILM software solutions can help take care of deficiencies in your CRM software. The problem is your dealership is no longer working together as one team. It is important to have your showroom and internet department working together on the same CRM system.
Here are some of the downfalls of having a separate CRM and ILM in your dealership:
• ILM only solutions don’t show you the full sales and service history the customer has had with your dealership.
• Separate ILM and CRM solutions create “skating” problems between the showroom and internet department.
• When an internet customer comes in, you have to additionally log them in to your CRM to desk the deal and do unsold follow up.
• Does your internet department do sold and unsold follow up in the CRM, ILM or both?
• The ILM has powerful email functions that are not available to your showroom salespeople. Don’t all your salespeople need to email their customers?
• Reporting to see what is going on in your dealership becomes more difficult
Automotive CRM solutions have evolved over the last few years to better handle internet leads. All good CRM solutions are now web based to better handle these internet functions. It is no longer necessary to have a separate ILM solution. If you have to purchase a separate ILM, then you are really paying more money to make up for problems with your current CRM. You would be much better off purchasing a new CRM that was designed to handle internet leads as well as handle all your CRM needs.
If you are stuck in a CRM contract and desperately need a separate ILM to properly run your internet department, then I would definitely recommend doing so. When you pick a new ILM system, pick one that also has full CRM capabilities. Doing so let’s you try out the new vendor and will make the CRM switch a lot smoother when your current CRM contract is up.
If you are considering purchasing a new CRM solution, here are some of the advantages to web based CRM systems:
• No expensive servers to purchase or manage in your dealership
• Less likely to have contracts, typically a pay-as-you-go model
• CRM is available securely from anywhere via a web browser with no software to install
• Software is enhanced more often since the vendor can update it in one place
• Ideal solution for dealer groups who need reporting and BDC functions across stores
• Enhanced email features to allow easily sending vehicle details, brochures, photos, and videos
• Mobile access from your Blackberry, iPhone or other smart phones
As if having a separate ILM and CRM wasn’t bad enough, some dealers even have a 3rd CRM or BDC solution to handle the follow up of their service department. There are now good CRM solutions available that can handle your showroom, internet and service department together. Tying it all together lets you see a customer’s complete history and value to your dealership from one place.
It is important to have one automotive CRM solution to keep track of all aspects of your customers and keep everyone in your dealership connected. Having one CRM with all the data in one database also allows you to do some amazing reporting and marketing campaigns.
les prioritized by potential gross, ability to absorb negative equity based on margins and current factory incentives and age of unit using multiple downpayments, terms and lenders directed to a worksheet designed to surface an offer from the three choices selected for presentation directed to downpayment and payments for "negotiations.".
Please note that I just left out the other 999 equally important features and functions but -- you said FAVORITE!…
forced to apply when given the dictate by my auto dealer clients to assign areas of responsibility to staff regarding key functions in daily processes with pictures and posting being one of them! I am forced to make cuts in staff every day and unfortunately salaried or single purpose people are the first to go which is why I so stubbornly supported my outsourcing solution. That said, - I AGREE!!…
le decision i can imagine any dealership manager making. I am certain that the vast majority of dealer principals want this management function executed properly, but this is an example of management malpractice.
Unfortunately, when this type of management incompetency is exposed, the manager only gets fired while the dealer is stuck with negligence based liabilities that could put him out of business, or worse.…
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