instances? Yes. Those instances are very narrow and surround a lifestyle play not a campaign.
A microsites main function is to focus traffic and convert, and to do so in the double digit range. To do that you have to have 3 functions.
1. NO DISTRACTION, facebook is full of distraction...hell the whole site is a distraction. Like Brian I would love for my competitors to replace their microsites with a facebook fan page... You realize I can target people with facebook ppc that are fans of your page, AWSOME get all your traffic in one area where I can get to them!
2. Clean Analytics - without clean analytics you cannot hope to try to understand what traffic converts and why, facebook is just another random access website.
3. MOST IMPORTANT you cannot hope to convert in the double digit range without testing and you can't test a facebook fan page.
So by all means PLEASE go to fan pages. Yes Brian indeed that would be a dream come true.…
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