adobe flash and create a video control so you can control the spin back and forth with a slider. Looks really cool on a website. Still not something that would be feasible to do for every car on the lot though.…
d videos are neat, and especially when you can automatically upload, tag the videos, and get top tier "natural" listing ranking on Google search.
Actually that might fall in the "very cool" category:)…
et is if you had the product advertised in a dynamic pricing exchange such as DealMaker. Where it is completely obvious to any buyer that if they don't like the deal all they need to do is edit it and post a counter offer (and thus the ball starts rolling). Otherwise I fear that buyers will simply click away to the lowest advertised price before making contact.…
ses in this particular demographic. The number what was "spit" out at the end gave them a probability analysis how many "returned cars" they could expect. When your market-share increased around 14% I am sure that you'll be able to swallow let's 2-3% of possible retunrd cars in one year. Ralph, you are right. They are establishing themself pretty well right now in the luxury market segment. BMW and Mercedes competiors dropped immens and you are sseing more and more Hyundai Genesis on the road. Their next big think is to targed the coupe market.…
icle that's of such poor quality that you can't even use it. Anyone producing quality articles will quickly raise their rates and price themselves out of that market. So you spend more time and money digging through the coal just to find one diamond.
2) You run a huge risk with those "links" you get from cut-rate services. Once you discover the negative effect they have on your rankings, you'll find yourself paying more to fix the damage they caused.
3) Sure you can buy "followers" but you can't buy relationships. Developing a community using social media isn't a transaction, it's an investment.
Though Fiverr does attract a certain crowd, it's just not feasible to think you can get consistent quality service at an unrealistically low cost. They key point being consistency.…
higher-quality images and consistency will provide a better foundation for traffic, engagement and dealer benefit but all of that can be destroyed by a lousy salesperson.
What 'factual data' would you like? I've got a bit, albeit not all mine (vis-a-vis ownership, of course). Most of the items above stray more the logical side of connecting with a customer.
After working with companies/clients from GM (8 brands plus BuyPower), Ford, Lincoln, Mitsubishi, Toyota and Lexus to Cobalt, Dealer.com, MotorWebs, AutoFusion and izmocars to Yahoo! Autos, AOL Autos, MSN Autos and CarsDirect to JATO, Chrome, JD Power, OMSC and more, I've gained the insight of some of the industry's best companies, data and best practice assessments as well as usability/feasibility studies.
Most important is that dealership sales staffs respond to people making emotional purchases in a timely manner with all of the relevant content possible. It's one of the biggest missing pieces that will be leveraged by forward thinking companies in the very near-term. Sorry that I'm not more specific. I'm sure that you have a specific request or need, especially with your experience with Vehix.…
NY MANY executives who chase hard-core bargains.
Having been involved with web design and marketing for going on 20 years, I have always used my own shopping habits as a benchmark for creative and effective marketing - so many businesses through the years have mistakenly invested in web gimmicks that impressed them as the website OWNER, rather than looking at it through the eyes of the consumer - ergo the rise and (thankful) fall of flash intros.
Looking at this with my own shopping habits in mind, nearly daily I check out several sites for their KRAZY DEAL OF THE DAY, from Best Buy to music and computer equipment, and even Amazon.com, I want a deal.
For a business to be able to cut through the social marketing clutter and SPAM, they MUST offer SOMETHING. But it isn't really feasible to offer a free ipad every day. But they CAN have a special of the WEEK - an aging used car unit at a loss-leader price, former demo at an amazing lease price, parts overstock in the boutique, a super windshield wiper special, or whatever. anything to REengage the customer and give them a reason to check back in. IMHO, of course…
e many more women working in automotive now than even 10 years ago. However, that growth is less than adequate considering the employment statistics.
According to Catalyst Knowledge Center information:
• Women occupy 26.7% of the positions in the automotive manufacturing industry.
• The participation rate for women in executive-level positions in vehicle manufacturing is 16.9%.
• Barely more than 1 in 5 dealership employees are women.
• Just 7.3% of those employed in automotive repair and maintenance positions are female.
• Women of color are marginalized even further, making up just 8.9% of the manufacturing workforce and less than 3% of manufacturing management.
Now, compare that with a very different statistic. Nearly two thirds (65%) of new car buyers are women!
It’s Time to Seek Parity
The statistics might come as a surprise, but it’s true. With so many women purchasing the vehicles dealerships sell, why is it that so few women occupy positions in the auto industry?
It’s completely feasible for a female car shopper to expect to interact with a female salesperson on the showroom floor. It may be more relatable, or a female may be less intimidating.
And when more than half of new car buyers are women, doesn’t it make sense for a proportionate number of corporate-level executives to be of the same sex?
It’s time for the automotive industry to more accurately reflect the demographic coming through the doors.
And that’s the Tip of the Day.
Why wait? Actively seek out women for new salesperson hires or service industry personnel. Encourage female co-workers to apply for promotions. Thanks for watching.
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