tom line. After all, that is why I started this group and you joined it!
Over my 25+ years as a dealer, investing my own money, and more recently as a consultant investing my dealer client's money, I have made a lot of mistakes that I can now filter out to focus on the successes. I can start this posting by listing my favored "approved" vendors - and I would be happy to share negotiated best practices and discounted fees for my clients - but I was hoping to fiirst learn from my peers what they have discovered.
I'll show you mine if you show me yours - YOU FIRST!…
s of our constitution were thrown out along with the dealerships!
The need to reduce the number of dealerships for GM and Chrysler has been an issue for many years that has been blocked by State Laws that favor the car dealers who fund the political coffers of their local politicians. I do not challenge that truth, but the solution lies within the same laws that protected the dealerships that need to be changed through due process in accordance with the rules of law. That is the republic that I grew up in and that I wish to leave to my children.
In my considered opinion, throwing out the laws that were in place governing the situation and replacing them with the dictate of a Car Czar that simply shifted the favored party to the Unions that supported Obama's coffers in favor of the secured bond holders and auto dealers that had legitimate interests reflects a shift to a Marxist and even a Facist government that was not part of the change that many Americans voted for. I may be wrong - but I don't think so!!…
a plea for civility. The response was, "Yeah, but they're wrong!" And so your topic of debate was rejected and discarded and the conversation was moved to the right or wrong of the Cardoll.
I am not discussing the 1st Amendment or freedom of speech, I am discussing civility and respect for differring points of view. There are good people on both sides of the equation. But some were silenced by the chorus of comdemnation. There was no debate about civility as you intended because civility was thrown out the window.
Those who favored civility were never heard to accept sexism, or GOBN, or whatever was in the accusations. They were heard to describe respect for others and their right to be who they are. In truth, the marketplace will choose the winners and losers.
I thank you for your commitment to civil discourse and respect for alternative points of view.…
ate a FB profile and the name sounds like a business, the system rejects it at the outset... Sometimes, if you get creative with the spelling, such as "Otto Motivesocial" instead of "Automotive Social" you can bypass the FB automated sensors... However, I have seen several dealership profiles deleted by Facebook after a period of time when it was discovered that the profile was for a business and not a human being... Probably a competing dealer ratted us out to FB! Anyways, it works a lot better when you simply set things up the way Facebook terms and conditions specify... Create a "Profile" for the dealer or owner, then create a "Page" for each franchise... Also create "Groups" for things like the dealership employees, service department, sales, etc. And, since the Fan Pages are not limited to 1 for 1, creating Fan pages by each model line can be a useful tactic if you keep them updated with posts and content.
I see a lot where people will join a Mustang or Camaro Fan page before they will join a Ford or Chevy Fan page... May as well connect with all your fans!
My team has regular discussions and meetings with our friends at Facebook and they are generally very pro-dealer in nature... Adding a few bucks to your Facebook ad campaigns associated with your profile definitely puts your profile account in a more favored member status. I guess that is what the difference between a "Customer" and a freebie consuming "Member" is.…
PPC and natural results presence works to increase clicks to either place, more so than if only one existed. They work in harmony to brand your dealership for relevant searches.
Track your organic visits. How many organic visits were you getting before SEO on-site implementations? Before SEO efforts off site?
Mark major changes in SEO practices and note that when looking at your analytics. We look at a lot of different things for our auto dealer clients:
Total links gained from start of SEO campaign
Difference in organic traffic (total traffic, depth of traffic, paths of traffic)
New referring traffic
This can get much more in-depth. Remember, SEO is long-term. You're creating a future. Any of your competitors can start running paid search tomorrow and compete with you admirably. They cannot catch up quickly to a well-run SEO campaign. This is the work that pays off in the long run. Search will keep changing: content will become even more important and local search will become the norm. SEO efforts now will pay off later and now.
I could keep writing, but I'll stop. The question wasn't really specific and neither is my answer. Shoot me an email and we can talk at length.…
arly 2000's, much of that had transformed - and 100% transformed culturally in the recent dealer groups I have been a part of. I don't necessarily see the correlation between the politically incorrect behavior you describe in the first part of your post and your NO GIRLS ALLOWED sign reference at the end. (I have often been frustrated by women in EVERY aforementioned workplace who have used a wink or smile to get favored treatment, by the way)
I have worked alongside MANY women on the service drive and in the showroom, but if you look at the pure numbers of the people crazy enough to apply for these positions, the 95% male applicant pool closely mirrors the employee pool. Most don't stay long enough to be managers. But go to the racetrack and look at the fence along the pits - if there are youths there admiring the cars, by and large, they are boys. Sure many women love cars and racing, but not enough to learn the difference between a valve lifters and pushrods. I admire a model on the runway but could really care less who designed her shoes. And not many men apply for the receptionist position, either. Some of what you are describing can likely be attributed to some 'good ole boy' behavior, but in MY EXPERIENCE, girls don't grow up wanting to work on cars. I have met a total of 1. Maybe that's why I love Marissa Tomey's performance in My Cousin Vinny so much.…
roduct. By doing so you will find new ways to connect with people which has its benefits. But like with everything else, you want it to create the right experience so that your business can benefit.
In our next webinar we will take a first-hand look at a specific mobile marketing interface offered by CMP Development Group. We call it DD8 Mobile Marketing because of their automotive business known as DealerDominance.com. The DD8 system is a complete mobile marketing interface that enables you to drive mobile subscribers into your buying funnel.
The system comes with the ability to create graphic-based mobile websites, build web scripts to capture mobile numbers, and manage keyword campaigns with dynamic coupon codes and groups to architect a comprehensive mobile marketing process in your business.
We also will be utilizing the AC wiki for part of this experiment which offers a simple and practical use of the wiki for mobile interfacing. Be ready with cell phone in hand for this webinar so you can test drive the system live with us.
As always, the webinar begins at 11:30 am EST on Thursday January 21. We begin promptly going through a 5-minute orientation before diving into the material itself.
Register using the button below. If you are already registered with this series then you need not register again.
didn't get picked in our vetting process, everyone else should ensure we are truly doing what's BEST for our DEALER MEMBERS. Of course, opinions will vary, however, in the end, OUR DEALERS should ALWAYS WIN. I can assure everyone that, although Steve Stauning leads the vetting process, it's very much a team effort. I made the final decision on the SEO company based on the exhaustive work that Steve did, the response from our dealer members about who they use and how much they like them, and based on my own knowledge of the subject.
First of all, HEY! It's always great to see your name. Secondly, to answer your question, we look at our job as though our dealers are one big Mega Dealer. If I worked for Auto Nation I wouldn't pick three SEO companies, I'd only pick one, the best (sorry Manny ;-) --- the most appropriate SEO company to handle the job. The company we picked has solutions for all dealers no matter how large or small they are, no matter what market (city or rural) they are in. Furthermore, because we are directing ALL of our members to this company, we were able to negoiate the BEST PRICE, which of course benefits all of our dealers.
To answer another question, yes, we get a % of the backend of the purchase the same way Visa or your travel agent gets paid, however, the dealer is still getting the BEST PRICE. In each of our deals we negotiate a favored nations clause which ensures our dealers pay a LOWER PRICE than ANY OTHER DEALER including the mega dealers. Nobody can complain about that.
Keep asking questions and keep holding us accountable.
I love you all!
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