money and my job!
That said, performance based models that exist beyond a "gurantee" - talk about an abused selling technique - would be another key factor. In my mind performance needs to be tied to actual R.O.I. - not volume of leads or even conversion rates. A source that could follow the lead through the CRM and/or DMS to actually quantify the value of the sale would be of enourmous value. I know of other applications that follow and link the customer information and the vin in both sales and fixed operations with an actual profit value assigned to the source. That would get my attention if it were assigned to a third party lead source!
Finally, pre-filtered leads confirmed against national data bases with post office information including demographic and economic profiles of the customer would be nice! Again, this information is already available in other applications so providing these insights before contacting the lead would help!
PS: I was just about to hit send and I noticed Ralph's comments and I should add that third party leads represent a seperate line item in my automotive advertising budgets with their own accountability for their R.O.I. so they are not a substitute for anything! They may fight for a piece of a reduced budget, and they may be on the short list of the first investment to cut if things get tight since experience suggests that home grown leads do better than outsourced ones - but they live or die on their own; as with all automotive advertising investments.…
dge thing is a nice thing to brag about. But, its not the total number of users that's astounding its the growth factor.
I think Foursquare is great for business in general, its kind of a real time testimonial engine, more or less. I do have some ideas for Foursquare that go beyond the mayor/search thing and involves OTHER local businesses and a kind of scavenger hunt. I'm always thinking how a dealership can use existing social networks to get the community involved, and not just customers but other non-competing business as well.
I see social media as going beyond a dealerships personal brand and their customers/potential customers, I see a "social dealership" as being the center of a hub of connections. I think a dealership looks better in the eyes of the public if they include local businesses in their social promotions. But that's for another post.…
ent a team to Brian Pasch's DMSC earlier this month to talk about Google Places. It turned out they were also involved in the Google Plus project and were very forth coming with information surrounding the +1 and Search Plus Your World. While there were many things that were not verbally confirmed. Questions were asked and looks and smiles were exchanged by those who stayed after their presentation to question them about these things.
So I couldn't swear in a court of law that they confirmed this or that. But I got very good indication that what we're doing is not only OK, but that the process by which we are achieving our result is what google wants to see happen!
to successfully execute what you have laid out are far more complex than I believe you are willing to admit... Because, we have debated the skills issue several times.
Sometimes, when we attempt to simplify a complex process, there is the inevitable "dumbing down" factor which can withhold the aspects of execution which are the very greatest and most frequent points of failure... This leads to the often seen syndrome in the car business of:
"I did everything they told me to do and it didn't work... We did not sell any more vehicles than we did before we started."
The problem in those cases is not a lack of execution, it is a lack of information which was held back in an attempt to make the whole thing look easier and simpler than it actually is.…
In researching ebay and talking with people who have used their system their numbers are probably skewed. Most of the transactions initiated via ebay still have those issues to deal with.
Your statement "eBay sells at least one car every minute, and guess what, - not a car salesman in sight." is pure marketing hype on your part. Ebay is more of a lead gen tool than a facilitator. It still takes people to finalize the details.
The real question how many of these "sold units" that they flaunt are actually delivered? How many people buy something different based on the issues mentioned above? I would hazard a guess at the real success rate as you would define it is less than 10%.
Is it an exercise in futility? No, it started the conversation, which requires sales people to get involved and make a deal happen.
Until you realize car buying is a dynamic process enjoy the cool aid you are peddling because you are the biggest consumer. << That's having the balls to tell you how it really is!
I suggest you brush off that car salesman license and get a dose of reality. I like your product in theory and it may have a place in the mix but you really need to think of some of the real world scenarios it may present to both buyer and seller. If not it will be a lead gen tool that you do not recieve much compensation for.
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