on-Google sources in the Google Star Ratings displayed in search results. To me, this should have been expected and seems like a very logical move on Google's part." When Ralph says ".....that everybody else seems to think....." I exclude myself from "everybody" and suggest that some who are screaming your houses are on fire are selling fire extinguishers. I would not be too quick to start writing checks to fix something that may not be broken. A crisis, real or perceived makes little difference to some marketers as either case can represent a new profit center. I wholeheartedly agree with RP that this is not a "Game Changer" that some would have us believe. …
o Place pages - Google Places for business Help
Let me give the counterpoint though...Here is an interesting read from the WSJ and a wrinkle I mentioned earlier in this discussion that was omitted in the OP and Google's blog announcement. A good friend sent me a link to this article from the WSJ. I know it doesn't fit exactly, but there is an organization that has the power to make the guy in the lab coat quit shocking the lab rats, and they seem to be taking an interest in this little experiment.
These guys don't think this was all about Google making decisions to totally control flow, and if they are right, this was a reactionary move from Google to keep Uncle Sam off of them, NOT a POWERPLAY. The assertion is that the 3rd parties forced their hand to protect their content and their tremendous lead over Place pages in content users are actually searching for, not the other way around. You may see some even more interesting changes to this maze in the near future ie, no preferential returns of the Place page over other more viable content due to anti-monopoly/antitrust regulations from the Feds, now wouldn't that be interesting...
Forget the Fire extinguishers, we're going to be needing radiation suits!
Things aren't always what they seem in the first 24 hrs... Brian and I agree on this point for certain, Dealers need a comprehensive strategy that adjusts but always has value in a changing marketplace and partners that can truly help them achieve their goals, not just provide a 30 day knee-jerk solution.…
keting strategy. The change in how "star counts" are calculated forces a change in strategy and marketing visibility.
This change also opens up new advertising channels that 95% of dealers are not using today.
The awareness that posts like this one create, will open the eyes of many dealers to the importance and visibility of Google Places. You obviously feel that this change isn't very important, that's OK. I believe differently based on data.
Since about 20% of dealers have not claimed their listing, and about 75% have not completed their listing, it's a wakeup call for our industry. Dealers are ignoring the free and paid opportunities, and of course strategy, that Places offers.
The net impact of how Places handles reviews and opportunities that Places offers qualifies as a game changer to me.
Aside from Places, Google is on a role lately, change is everywhere.
Recently Google has added changes in Adwords ads which now can include Sitelinks and META tags from landing pages.
The +1 impact is yet to be fully understood.
When Brand Pages are allowed for car dealers, another shift will happen when businesses leverage author tags.
All of these individual shifts may seem to some as "no big deal" which is great for the marketplace because not all dealers are ready to lead.
Those dealers who understand how to leverage change will advance. Those that continue doing what they always did will miss opportunities and lulled into complacency.
It's much easier for people to submit another blog article on a topic that has been written, rewritten, and rehashed. It's safer that way and keeps the haters at bay.
I don't mind the heat...Does anyone know where I can buy a fire extinguishers?…
nager Now to the meat and potatoes: What is the ROI is always a good question but normally overvalued. my question is why are you not maxed out at both top package. Combined they will spend millions each quarter to market and advertise their services to the consumer and the typical dealer will buy the average package from both. They want to be #1 and the typical dealer is lost in middle somewhere. Dominate both in your market for 120 days. Also make sure you have time for Both sites. Have one person dedicated and accountable for just the them 2 sites. With 100 to 130 used units on the ground. Your team has a lot of work to do. With both cars.com and AT. Merchandising, PHOTOS, Powerful vehicle descriptions, amazing PHOTOS and think Why would you buy from you dealership and make shre that service is something you let the potential customers know about. DID I mention Photos ? I seen a dealer just the other day with a Lexus GX 470 for sale and the first 2 photos had a shadow of person taking photos of the car – when everything is right – both places are going to help you rock the sales floor But they are tools and if you don’t know how to fully use the tools then there is truly no point having the tool, its not going to work. I took at least 2 hours a day to fully use both AT and cars.com when I was with the dealers and that was with 40 to 50 units on the ground.…
and JDP events... First of all, shame on both Mike Roscoe and Charlie Vogelheim for not doing a better job of ensuring their 2 very important digital marketing events did not STEP ALL OVER EACH OTHER!
I mean, can't we all just get along? The reason i am trying to straddle both events is because it is my job!!! I get paid to speak at these things and I work very hard at doing a good job. When the events overlap like these two, it makes my job a lot harder and for most people it means one or the other.
Everybody who wants to attend both, should be able to... I hope these 2 events NEVER happen on top of each other again! From a very selfish perspective, I would like to enjoy both of these gatherings, but now i don't get to enjoy either as I will be rushing from one to the other and missing a good chunk of both.…
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