. Would have been better if I paid more attention. My roll rate has been 50% of walk in traffic for 13 years consistently. Everything is tracked through AVV utilizing a showroom Kiosk and a spotter. Everyone is logged every step of the way. In answer to the question of what to say to that Honda customer is simply that there is no answer. There is no such thing as salvation through good golf equipment either. Eddie uses a series of directional questions and depending on the response and the emotional condition of existence, which you have to be (taught to read) of the prospect then tracks in different directions. It’s not a one hit wonder, answer..
I will tell you this. The Northwest car buyer wants the perfect used Honda by default and even with criminal credit they still can’t be talked down of the ledge. Eddie use to stand in a BDC taking phone turns when the rep couldn’t set an appointment. He never missed a set or a show. The staff saw what was possible and it blew the store up to 150-350 internet deals a month.
To use the Mastery Council you have to immerse into the Ninja-ness of it all, completely forget what you believe to be real about working Internet customers. 80% of what we believe to be true about Internet customers, Eddie has proven to be false as far as I’m concerned. It’s a mind freak... Ok I’m off the soap box.
y incremental business from affiliates; TrueCar built on that existing Zag dealer base, it didn't "win" many of them over. TrueCar.com inserts itself between you and your customer by marketing to your customer on price, you take the short deal and any heat, and you pay them $300. Not a problem at incremental-by-affiliate sale percentages of your business. A HUGE problem as it grows further into your natural customers without providing further INCREMENTAL business.
We'll sell 13.5million units in more in 2012 with or without TrueCar. They won't sell a thing without US. We don't need them. They need US.
So, they forgot their customers (us!) while lecturing (and I mean lecturing) us, here and elsewhere, on how far less of us are needed, we don't get our customers needs, that we provide the old sales/fine print experience, etc.. The irony in their behavior isn't lost on a lot of us, though they seem to still haven't gotten it. The fine print in their CURRENT contract on their marketing to your customers tells quite a tale in itself.
Essentially, they provided us, their customers who pay their income, the same exact poor experience they claim we provide and that justifies their existence. Amazing hubris, really. …
rently puts little weight on one's activity on LinkedIn, a far more useful social network for professionals like me, than Facebook. And in the last 90 days we've all seen what a house of cards Facebook has turned out to be. It's an ineffective medium to actually moves the metal. Before the IPO I asked, will Facebook be the next Google or MySpace. I think it will be the next MySpace. Even if you have 900,000,000 registered users, what's the value if they log in just once a month or if their Facebook feed is so cluttered with useless information that you miss the important posts?
And does Klout measure when someone posts an article on the web that someone actually takes the time to read? Apparently no unless someone takes time to "like" it or re-tweet it. How stupid id that?
If you want to have some fun, check out this link for a Klout parody.
My score there, as AutoTraveler, my Twitter handle, is 16 making me a nice person. I'm prouder of that score than my meaningless Klout score.
Happy 4th of July,
Editorial Director, Automotive Traveler magazine, AutomotiveTraveler.com…
what does a forum really means?Forum is a platform where a group of people can discuss or share their view or opinion on a particular topic,which help’s people to know what people/expert’s/consultant’s thinking or talking on that particular issue’s or topic or question.To engage with any forum or make a branding through forum participation we need to focus on few basic point’s which are:
1.First find out relevant and industry related discussion forum which having some positive feed back online,where most of the industry expert’s speaks or participate or follow.
2.Go through the admin rule’s before engage with the forum directly, because POPULAR forum always maintain strict policy to avoid unnecessary spamming.
3.Create your profile with your name or your brand name which you want to shine on the Forums,if forum allowing you to use image, then use original brand image or your snap to make it real.Use your website address on your profile.If signature links are allowed then use keyword rich signature with a brief description which followed by your brand.Introduce yourself with some brief description within relevant introduction thread.
4.Actively participate on popular thread’s and add your valuable expertise suggestion on particular thread,please avoid “this thread is great..nice information” sort of thread reply to get one signature links.Just validate your forum participation with your expertise.
5.Always try to help people,those who looking for suggestion,and you have the answer,that way you can connect with the forum participant’s and engage with them ,grow your professional network and promote your brand existence!
6.Always update relevant forum discussion with helpful latest news or information,because everyone interested on fresh information…
7.Use welcome message by using your brand on your profile.
8.Always answer,if some one specified any question on particular discussion.Appreciate if some is talking in a correct direction even he is new user on a forum….I saw several times, some old fellow try to demote you and criticize you just to show their existence,so strict on your point if you are correct and if you are wrong some reason..then confess it openly.
9.Share the popular discussion form on your social network,that more people know about your skills or aware about your brand activity.
10.Try participate on recent topics with your valuable thought,for an example if you belongs to SEO field…then take a participation on “Google panda related thread” or panda solution….but be sure you arr knowledgeable enough to pass your participation otherwise it could impact your name or brand negatively…
Those are the basic points for forum participation which eventually help you to grow your brand and get some good back links and enhance more qualified traffic from search engines as we know after panda up gradation Google emphasized valuable forum discussion threads on top of SERP.
Published By Anirban Das,Zebra Techies,SEO India
,(thanks for calling me smart but couldn't you have thrown one "handsome bald man" in there??? ;). Even with this understanding from my boss I feel like I have to justify my existence through reporting as well. The problem with this is it takes me away from tracking the analytics I need to know about to help grow the business. When I first got here we had a used car manager who wanted to be the internet manager. The problem was he knew everything. I am sure you are all asking how that is possible since what we learned yesterday won't apply next month. Well alas a change was made, I'm still here. I have a GM, Used Car Manager, New Car Sales manager and a new Parts manager who understand that it is a partnership (service is in transition). Amazing how the #'s show an improvement when that happens. We are ahead of most and probably 80% there. I have the largest slice of the advertising pie but...with all that being said, again to reiterate Adams point when I ask for them "...to invest the time, personnel, TRAINING, and of course, money, and we're off to the races..." my horse seems to throw a shoe somewhere in the paddock. I am so close to being one of the Monkeys who is seen that I can taste the bananas I just need to get that 20% extra support out of everyone. So I for sure hope this discussion becomes a long one.…
rlinks, but some spam filters will block messages with more than 2. Remember, until such time as the consumer has actually sent an email to your lead management system, any messages you send to that consumer will by definition be "suspect email" and run through the consumer's email service provider's spam filtering and phishing monitor system.
The real key is to get the customer to respond back to your lead management system by sending an email as early in the process as possible... Preferably as a response to the automated reply that your lead management system sends out. Which is exactly why I prefer my "Information Confirmation Request" autoresponse email template which generates more responses from consumers than any other automated response I have ever personally used. That template is in the ADM Forum section on email templates and phone scripts.
Once the consumer has sent an email to your dealership's lead management tool email account, then your account is "whitelisted" with that consumer's SMTP/POP servers and you can thereafter send HTML based emails that will most likely make it through the various protection systems in place on most email servers.
Keep in mind that the entire auto industry's web based lead form system was designed before the existence of spam filters... Soliciting leads via a web form instead of the consumer actually sending the dealership an email is a strategically flawed system that results in over half of all messages sent back to consumers from dealers never making it into the consumer's inbox.…
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