at based on the responses received, I am not surprised that dealerships are investing more into video marketing for 2014. I agree that video is a great way to stand out and showcase your inventory to an online audience. When there is an affordable video software available which automatically generates and publishes YouTube videos for your inventory with embedded tracking, why not take advantage of the leads, traffic, and SEO it brings. Dealers who said they are investing more in video pre-roll with YouTube, I agree that it is an excellent value for your marketing dollars, especially when you compare the results to traditional television commercials. Dealers who use video chat, seem to be on the cutting edge of the technology forefront when it comes to video marketing in my opinion.
Dealers who use video chat have recognized that face-to-face sales has not gone away and that it is now turning to online. Video chat seems expensive, but I feel that it is here to stay and will be the future of online marketing. Who wouldn’t want to have a live sales rep selling a vehicle to an online visitor and even easily sharing documents to close a deal online? Amazon.com introduced us to the technology recently with their “MayDay” button. The possibilities are endless as we adapt to new technology that improves our sales and support processes.
If anyone has additional feedback or questions feel free to contact me anytime as I would enjoy speaking with you. firstname.lastname@example.org…
ey need to be on dozens of social media sites if they want to succeed. Vendors have been using scare tactics and smoke and mirrors to get dealers to think that social media is simply too big for them to be able to do it on their own and that they need a vendor to handle all of the dozens, even hundreds of "relevant" social media sites. This simply isn't true and I hope that none of the comments in this thread are geared to make the dealers in the ADM community believe that they have to have a vendor to succeed.
It simply isn't true. If dealers focus on the four listed above, they can succeed on their own without a ton of time or money invested. Whether that's truly 99%, 85%, or 99.9999% is not really up for debate because that's not important. Had I known that portion would have been such a sticking point that distracted from helping dealers see the truth, I would have titled it differently.
YouTube is an amazing platform and is an excellent content source that applies to the social media portion ofmarketing. I consider it more in the realm of content marketing rather than social media marketing; just because it falls into the classification of social media doesn't mean that it's best suited for social media marketing in its purest form. People don't go to YouTube to interact with businesses. They go to be entertained, to learn more, and to address their needs. The vast majority of people will watch videos on YouTube without ever leaving a comment or engaging in a social media way.
Content marketing or video marketing (however you want to classify it) through YouTube is extremely effective. Using YouTube on Facebook, Twitter, Google+, or Pinterest as a source of content can be effective. Just as I didn't include blogging in the list, I didn't include YouTube for the same reason. It's best used as an original content venue for marketing rather than a place to draw interaction with customers.
LinkedIn - that's very debatable. It's my opinion that people go to LinkedIn for professional reasons only. Personally, if someone tried to sell me a car or broadcast a marketing message to me through LinkedIn in a B2C manner, I'd be very unlikely to do business with them and would probably remove them from my contacts. Dealerships can definitely leverage LinkedIn to find talent and to express strong reasons to want to join the team but I've never considered LinkedIn a place to try to increase retail transactions.
Awesome comments so far! Keep them up and I'll try to respond to all of them.…
ne and videos are an excellent way to project the personality that is the often only true differentiator from the dealership down the street.
Also, re-purposing those same videos of the sales person intended to personalize tha auto responder email that you reference is another added benefit of producing them. Youtube -- and other video channels, personal Facebook postings and all of the vSEO activities that apply for the videos on a dealer's website can be applied to promote the sales person and their dealer. Videos are the media of choice for customers and personalizing a video focused on the sales person or even the dealer can go a long way to making a friend and long term customer vs. just a sale.…
how recorded and posted to YouTube helped him sell the car in the video 2 days after he posted the clip! The buyer saw his video from her home in New Mexico and travelled over 500 miles to buy the Honda Civic that Bryan had featured in his video. Good gross, incremental sales and PLUS profits from sales that would never have been made without the video... So, why doesn't EVERY dealer do this? I don't get it, I thought we were supposed to sell cars? Well, if you aren't doing used car video walk-around like Ken shows in this clip, then you simply do not give a damn about selling more cars... PERIOD!…
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You can use the same style. You may notice that I used surrounding cities because someone might search for "Used Cars in Beaverton" Beaverton is about 15 minutes away, we are in a tiny city (Gladstone) between Oregon City and Milwaukie. The chance of someone looking for a car in Gladstone alone is really small so I wanted to touch the outlying areas.
If you wanted to go through your exsisting videos and add your new tags they will all show up on the same page. You could start, from now on they will group together.
YouTube looks at tags and decides that they are related. If you had a Civic on there and all you put in is "Good Deal Low Miles Excellent Experience" how many other Dealer's have tags like that? Probably a lot.
The problem (more or less) with YouTube is that most of the viewers are not going to be local AT ALL. I get more hits from California than Oregon. But people aren't necessarily looking to buy a car when they go to YouTube. They are trying to find others that have that car and did a review or a drive test.
The good news is that the more you utilitize the tags the better your chances to get on the Google front page when someone types in 2006 Civic in ___.
Hope this helps.…
pular social media sites. However, most folks don’t utilize one or both correctly, or they make boring videos not worth watching.
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e latitude, I will treat this with iOS examples, and our readers can mirror these ideas to Droid use.
Personally, I don't know if I would invest in a video camera. Most recent smartphones have excellent 8 megapixel cameras. More than adequate to shoot good video. Newer smartphones also have plenty of storage -8, 16, 32 and 64 GB. iPhone also offers excellent movie editor apps that allows you to do quality looking videos that stand out. I will incorporate some YouTube links you can review at the end of this posting. I also like the fact that all the video, editing, and uploading can be done on one device. This basic feature allows you to automatically post your videos right to your dealership's YouTube video account. You do need to add your title, and tags for optimum VSEO.
If you want a robust but affordable automatic distribution to your website, cars.com, autotrader, carsoup, etc; you will probable need to work with a company that can distribute these for you. If you will allow me to place a plug: http://itunes.apple.com/us/app/autos-on-video/id437739412?mt=8 - There are other companies out there as well that will allow you to download your inventory, and distribute your videos to practically any place that will except video with a simple, easy to use app. Many companies distribute their videos in a flash - flv format which will negate video viewing from iPads and iPhones. Make sure these companies make your videos smartphone, and iOS friendly. There usually is an inexpensive initial setup to make this all happen, and a small monthly maintenance, and upload fee.
There are also nice stabilizer devices for the iPhone that enhances the video experience. I'm not aware of any standard Droid stabilizers, because there as so many different type of Droid phones available.
Because of posting space, I'm addressing high points. Please feel free to contact me if you need more specifics or clarification. Please also excuse any misspells, etc.
James Plankey 847.910.0536
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