te their operations from their competition. Good service and properly trained people certainly are on the top of anybody’s list of ways to get that done.
APB takes a customer centered approach, realizing that it is the customer’s perception that must rank high in any successful and enduring Sales and Service approach. Just as important is the collection of meaningful data that provides the basis for analysis and interpretation for any improvement plan.
The “Red Carpet Treatment” or treating the customer right must always be the basis for the Sales and Service process. When sales and customer satisfaction go down, it is often because the dealership tried something new and forgot the basics. APB’s process helps dealerships keep to the fundamentals and establishes measurements to identify ways to improve.
APB is designed for those that have learned the importance of providing the resources needed to get the job done. They choose to concentrate on becoming all that they can be – not on trying to beat their competition. They must become personally involved and demonstrate the value in ways that people can understand.…
to lower profit for everyone under the guise of incremental business and assumed consumer protection. It is a frantic race to the bottom when dealers and managers continue trying the next perceived easiest new thing to find a quick fix this months sales total. One thing has always worked and always will. That is selling value, features and benefits to a consumer by a highly skilled sales professional. How we going to attract and pay for these pros when we, by our own hands choose to use these business model companies whose end result creates mini's? Not investing resources and time on the methods and processes that teach enduring sales skills is the concern. The magic pill solutions for this months sales numbers will never promote value over price and will eventually kill any business. My $.02,
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