ar event I have attended. I recommend and endorse Internet Battle Plan events from Jim Ziegler without compensation or participation... My endorsements are neither for sale or requiring my participation. My endorsement is solely based on my first hand experience at 4 previous Internet Battle Plans, and knowing that dealers and automotive professionals seeking to improve their business performance will benefit from Ziegler's Internet Battle Plan... That alone is what drives my professional endorsement of these events.…
response to blog advertisements made to look like actual personal blogs to promote products and services. An example is the ad I'm sure you've all seen with the woman claiming she did only one simple thing to lose tons of weight nearly overnight. Detox and Acai berry sites are definitely coming under fire after a prominent celebrity promoted Acai berry and a Flushing formula on her show. Thousands have filed claims with their state's attorney general, prompting the FTC to tighten the reins.
***Celebrity endorsers must disclose if they are being paid for the promotion and would also have to disclose if they have ownership interest.
***Bloggers and website owners who endorse products they get for free would have to disclose they received the products for free.
***Paid professional endorsers, i.e. doctors, must have experience in the product are they are endorsing. If they have limitations in their expertise on the product, those limitations would have to be stated.
***And here’s the big one. Ads would have to include generally expected results. Any consumer testimonial will have to be substantiated and the endorsers could be held liable for any claims the FTC deemed deceptive…
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