concept of not posting a price makes zero sense to me. Yes, there are some arguments that suggest an advantage of requiring customer input before more information is released - such as the asking price. But, the problem is, all of those arguments are formulated with old-school thinking, exactly the thinking that helped create huge problems for our industry in the first place. The very problems we are only now trying to correct.
Customers absolutely dread buying cars. They dread car dealers and they make jokes about car salesman. Many of the reasons the consuming public feels this way is the lack of transparency in our retail stores. The same transparency I read about in somebody's earlier post. I can't remember who's it was because it was like 10 pages ago, I'm not embarrassed to say I read this entire post. I read from summer '08 to winter '09 in two hours. You guys have hashed this completely!
We cannot lose sight of the fact that the whole reason you have a website to begin with is to provide information. Why in the world would you not provide as much information about your products as possible. Imagine going to Dell, or Apple, or HomeDepot, or Walmart, or any website really, and reading something like "we could put some basic information here but would rather you called us for it." I'm laughing because it sounds so silly.
One argument about "not posting price" that I have heard recently, but not on this forum, relates to something along these lines: "You cannot compare normal retail outlets like Walmart to the car business and car dealers because that business is less competitive and they sell cheaper products that don't normally involve negotiating. With cars it's different." Don't be naive. It's not different, not at all. The fact is, withholding information (that your website promised to deliver in the television ad I saw) causes frustration, invites negotiation and creates problems we are all trying to avoid. As far as the "cheap products" comparison. Have you ever seen a real estate listing without a price? Hundreds of thousands of dollars, with "like inventory" all around, and everyone lists a price - everyone. And last I checked, Real Estate Agencies had a little bit better reputation than car dealers. Not all, just most.
Almost done: I have been in the auto industry for 20 years and I consider myself a professional. I won't bore you with titles, locations, achievements and the like, they don't matter in this context. I"m a newbie on ADM and I understand that it will take some time to gain credibility within the community - I have time. But, I can say that I have never ever seen a successful franchised dealer, independent dealer, repair shop, body shop or anything other auto-related business that succeeded in spite of their failure to deliver what their customers expected, it just doesn't happen. Filling customer expectations is business 101. Customers expect a price on your website, if your not listing one you are letting them down from the very beginning. This is not my opinion, it has been studied, surveyed, tracked, and otherwise scrutinized by the best of the best. Many of which participate on ADM.
If a dealer asked me the same question, "To Price or Not to Price" I would respond with this: There are no magic formulas to pricing (sorry Mr. Ferris), there are no technology solutions that will make your problems go away (most will electron-IFY your existing problems, can I make up words?) and there are no secrets to success. There are only products, customers and competition. Provide your customers what they expect, and provide it better than your competitors and given enough time, their customers will become your customers. Providing information for your customers and future customers is paramount to your success. Competitive pricing information (this is different than cheap) listed on your website is only one compelling reason for customers to choose you. Find the others and promote them too.
e a meaning. Turns out almost every car name has some significance that can be grouped into 12 categories.
Our study looked at 215 models, but there were exclusions. We left out some discontinued models and models with letter-number naming conventions used by BMW, Lexus or Mercedes. A breakdown of the categories and highlight model names are below.
Location | 21.9% of names
Toyota Venza: Named by combining the word venture with the city Monza, Italy.
Subaru Tribeca: Named after the bustling New York City neighborhood.
Chevrolet Tahoe: Ever heard of Lake Tahoe? Of course.
Adventure | 19.53% of names
Audi Allroad: Fitting name for the luxury station wagon with AWD, ride height adjustable suspension and a Biturbo V6.
Ford Escape: Cue the Indiana Jones puns.
Honda Odyssey: As a literary term, it means a long journey full of adventures
Nature | 14.42% of names
Toyota Corolla: Another name for the petals of a flower.
Volkswagen Passat:German trade wind.
Hyundai Equus: Genus of animals that include the zebra, horses and donkeys.
Volkswagen Tiguan: Combine "tiger" and "iguana" and what do you get?
Cultural | 9.76% of names
Toyota Yaris: Formed by combining the name of the greek god Charis, who symbolizes beauty and elegance, and the German word for affirmation, "Ya."
Volkswagen Touareg: Named after a tribe of nomadic people in Northern Africa. Chosen to represent the strength and adaptability of their new crossover SUV.
Volkswagen Eos: Named after the Greek Titan Eos, goddess of the dawn.
Ford Taurus: Named after the second sign in the astrological zodiac, Taurus. It means "bull-like."
Transportation | 6.98% of names
Dodge Grand Caravan: A caravan is a vehicle designed to be lived in.
Volkswagen Phaeton: Means light, open horse drawn carriage.
Chrysler PT Cruiser: The PT means "personal transportation."
Power | 6.02% of names
Jeep Commander: Person in charge, especially in a military application
Nissan Armada: Fleet of warships
Mitsubishi Galant: Derived from the word "Gallant" which describes bravery and heroism
Futuristic | 5.12% of names
Honda Prelude: The definition of Prelude is, "an action or event leading to something more important." I wonder what Honda was referring to?
Mazda Millenia: Derived from the "Millennium" which means 1,000 years.
Versatility | 4.19% of names
Nissan Versa: This one's pretty obvious.
Honda Fit: Named because, although its a sub-compact, you'll be surprised what you can "fit" in it.
Saturn VUE: Saturn had a new "VUE" (view) on the SUV.
Speed | 3.72% of names
Chevrolet Sonic: The word Sonic refers to the speed of sound, but with a 138 horsepower, don't expect to come close to the sound barrier.
Dodge Dart: Think about it. To dodge from something or to dart from something is the same thing. Pretty redundant.
Musical | 3.26% of names
Kia Forte: When reading music, a Forte instructs the person to play the note loud and strong.
Hyundai Sonata: A musical composition involving a soloist, perhaps accompanied by a piano. Moonlight Sonata, anyone?
Kia Cadenza: An instrumental or vocal solo in a larger piece of music, such as a Sonata.
Human | 2.77% of names
GMC Jimmy: Jimmy got its name from the sound "GM" makes when spoken, such as how Jeep sounds like "GP." Either way, Jimmy sounds like the type of guy you'd like to have around.
MINI Cooper: Named after the famous car maker John Cooper.
Chevrolet Caprice: Caprice is an Italian name meaning fanciful or "over imaginative and unrealistic."
Technology | 2.33% of names
Chevrolet Volt: Voltage is the unit of measurement for electromotive force, which is the perfect name for Chevrolet's first electric car.
Saturn Ion: Maybe you recall this from Chemistry 101, an Ion is an atom that is electrically charged due to the loss or gain of an electron(s).
Link to the Article and Images on MojoMotors
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