make a huge difference in the amount of cars you sell!
In this eye-opening 1 hour webinar, Jasen Rice will teach you how to increase your vehicle’s search result pages (SRPs) by 100%, 200% and sometimes 500% by using an innovative pricing strategy that matches how the consumers are shopping. This increase in SRPs will also increase your dealerships VDPs (vehicle detail page views) by 30%, 50% and sometimes 100%. Attendees will also learn how using some of the OEM’s terms for options on their vehicles comments are costing them a ton of SRPs and losing exposure of their vehicles. We will discuss these terms, what to use, what not to use, how to maximize your inventory descriptions to increase VDP and how to implement the most effective pricing strategy.
If you want to know how to make your inventory listings by up to 500% more effective then this is a MUST-SEE PRESENTATION! Don’t miss it!
PRESENTER: JASEN RICE is the Owner of Lotpop, a company that helps dealerships manage their Internet processes, marketing and used car inventory as their virtual Director. A 17 year automotive veteran, Jasen spent 8+ years on the retail site running award winning Internet departments and 8+ years on the vendor side as a Performance manager for vAuto that allowed him to visit hundreds of dealers across the nation training them on used car inventory management. He has helped many dealerships greatly increase their used car sales. Jasen was featured on the cover of Digital Dealer in Oct 2005 and awarded the 2006 AAISP (Association of Automotive Internet Sales Professionals) Professional Excellence Award. He is currently a columnist for Dealer Magazine and featured blogger for AutoSuccess Magazine and has spoken at several conferences on used car management and internet marketing. Jasen can be reached at email@example.com.…
n New and Used car online merchandising. This is a good thing! It is proven that including additional photos, descriptions, and dealership branding to advertisements greatly increases online traffic and vehicle sales. While merchandising was a time-crunching afterthought years ago, it is now a necessity for online advertising success. However, many dealerships aren’t maximizing their Online Merchandising to its fullest potential.
DO YOUR ONLINE INVENTORY LISTINGS NEED A BOOST?
In this exciting 1 hour webinar, Russ Daniels from Homenet will share best strategies and cutting edge techniques about online merchandising that will work for you and your dealership. This presentation will highlight industry trends, survey data, and online studies that culminate in best practices for both New and Used car merchandising! Attendees will leave with easy to implement strategies sure to bring sharp improvements to every dealership’s Online Merchandising strategy.
If you want to know how to make the most effective online inventory listings then this is a MUST-SEE PRESENTATION! Don’t miss it!
PRESENTER: Russ Daniels is the Product Marketing Manager for HomeNet Automotive, the only provider of a unified platform that helps dealers save time and sell more cars by getting inventory out of your system and in front of online shoppers. Russ has a strong Marketing and Training background, creating a comprehensive training tradition at HomeNet that is unparalleled. His primary focus over the past few years has been working with our Sales Team through Product training and personal growth workshops. As the Product Marketing Manager, Russ works to understand core business as well as unmet and unrealized market needs. Russ serves as the “voice of the customer” to understand dealer needs in the effort to discover and deliver product offerings that are valuable, desirable, usable and feasible. Russ can be reached at Russ.Daniels@homenetauto.com.…
nd what a follow up phone call should look like. When all is said and done, however, it seems all you're left with is a well-trained staff who lacks the tools needed to track and reinforce their positive actions. Dealer's need a solution that encourages good phone behavior, reduces the amount of time, work and energy, and helps sell more cars. In this free 1-hour webinar, Dealers will learn what it takes to truly analyze a dealership’s phone behavior. They will gain insight on the resources available to identify top phone performers and reward them. Likewise, available tools that recognize weaknesses and missed opportunities will be covered. Any dealer who sees the phone as an essential sales tool shouldn't miss this presentation! PRIZE ALERT:: One Lucky attendee will win sixty (60) days of CAR WARS (a $3,000 value!)
PRESENTER: Pogo Parr, Vice President of Century Interactive's Automotive division. After owning and operating Pogo’s Seaside Grill for 5 years, Pogo Parr dove headfirst into the automotive industry with Trader Publishing in 1995. His career advanced quickly from running efforts in the state of Virginia to West Coast Regional Director for Auto Trader products, Auto Mart, and Auto Mercado. In January 2009, Pogo joined CallSource as Vice President of Automotive and led this division to tremendous growth in the telephony space. In May 2012, Pogo joined Century Interactive,a leading automotive call tracking and telephone consulting company, as Vice President of Automotive and can be reached at firstname.lastname@example.org.
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