e! Sleep is when your body works on recovery, while your brain works on storing memories and processing thoughts. Here are 4 tips to help you get through the next day when you’re feeling a little sluggish.
#1 Drink Lots of Water – Instead of jetting straight to the coffee, fill up a huge cup of water or two and drink that first. Bad sleep leads to dehydration, which may leave you feeling more tired.
#2 Have Breakfast – Not only will this help wake you up, a good meal of carbohydrates, protein and healthy fats can help improve your memory and help you focus. Put off coffee until later in the morning.
#3 Walk Around – Luckily, at the dealership you’re probably already going to spend time on your feet, but if it’s a day where you’re sitting at a desk doing paperwork, make an effort to take walking breaks every hour or so to keep the blood flowing.
#4 Get Some Sunlight – Natural light can slow the production of melatonin, melatonin is what signals us to go to sleep, so sunshine and fresh air will do wonders for waking you up.
Getting a goods night sleep should always be a priority, but it happens to the best of us where there are some night when you just don’t get enough, and next time that happens to you, give these tips a try!
And that’s the Get Fit Tip of The Day! Thanks for watching!…
mily and friends for another 5, 4, 3, 2, 1 months. When their car finally came in we celebrated the shared relief and experience. Many of those relationships survive until today - 33 years later - and they taught me that people like to do business with people they like - and I liked being liked!
Customers think that price matters - and it does - until they meet someone they like and they justify paying at least a little more. After all, what are friends for!
I visit the same Italian Restaurant every week and I give a 30% tip to the same waitress even though I am on the Atkins Diet and Pizza is a deal breaker! I pay more for the priveledge of being treated like family, I sacrifice fitting into my favorite pants for one more week and I take family and friends to this local Pizza shop before Ruth Chis Steak House because - after all, what are friends for!
Relationship selling is not limited to a saleperson. Dealerships have the same opportunity but it is maintained as "Reputation Management." Branding messages built on this proven relationship based marketing message allows dealers to develop a differentiator other than price to preserve profit with the added value of customer satisfaction and retention. We all know that the customer who pays the most is the happiest and offers the most referrals. They feel that they got what they paid for by someone they like, who cares about their needs and who deserves their business; along with ther friends and family. After all, what are friends for.
Todays technology and applied use on the Internet has placed a glass wall between customers and sales people/dealerships that make it a lot harder for some - and a lot easier for others - to make friends online. This forum is dedicated to best practices using Internet applications to break through the glass wall and make some friends!
The first step is to say what you mean and mean what you say - just like in 1975. Easy access to information on a well designed website is perceived as a refreshing relief for customers who escaped to the Internet to avoid high pressure sales tactics. Get rid of the "pop ups" and "drop downs" and make believe "special sales" and you will earn the same trust as you were able to in 1975 even through the glass wall. Conversion tools still apply, but the demand for a customers to sacrifice their first born to get a price or invest $5 a gallon to drive to the dealership to get the book value of their trade-in won't work when the answer is a click away on Kelley Blue Book which is posted on your competitors virtual showroom because he gets it!
When it comes to price, the applicable word in 1975 was "honesty. The new virtual showroom dictionary calls it "transparency." The posted price dosen't have to be the lowest - just close enough to market value to start a conversation and allow a relationship to develop.
New applications like DealMaker.Com promise transparent negotiations between buyers and sellers of new vehicles. They provide an online "bidding" process with the best price established by customer offers balanced by competing dealers determining the offer they accept based on supply and demand - just like in 1975 when supply demanded a six month wait at MSRP for a Honda! Unfortunately, those kinds of extreme differences in supply and demand aren't as common as we would like - but then again - ask that question of a Honda or "Smart Car" salesperson today!
Used vehicles can be priced competitively based on current market value with the use of applications like vAuto that provides comparisons to identical vehicles for sale online. This information is already available for your customers so why make them click somewhere esle to find it and discover that you tried to "rip them off" with your price that was based on the fact that you overpaid for the vehicle to begin with!
Since price only starts the conversation, the next way to build a relationship, and "manage your dealer's reputation" is to join auto industry consumer social networking sites like CarFolks.Com. We share "best practices" on ADM just like our consumers share "best and worst experiences" on social networking sites.
I can add more examples, but I would like to listen and learn before I presume to teach more! That's why I invited Jeff Kershner, ecommerce director for the Mile One Automotive Group and host of DealerRefresh.Com, to join me to discuss "Reputation Management" next Wednesday, September 10th, on my "Lunch With Phil Discussing Automotive Advertising" between 12:00 Noon EST and 12:30 PM EST. Go to www.blogtalkradio.com/adagencyonlne or www.adagencyonline.net and call in some of the replies that I hope you will add before the show.
I know that there are dozens of other reputation management application vendors in ADM and 100's of shared experiences and best practices so call in or reply with some! After all - what are friends for!…
Welcome to Automotive Digital Marketing
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.