sion based on the facts. After all, we aren't selling the car over the phone, we are just selling the dealership (the appointment). You always have to give them a reason and a benefit to come and see you.…
and just down right slander we all lose credibility and eventually the blog or publication starts to lose readership and that hurts everyone.
We should all look at these questions and take them to heart. Try to improve to on them everyday I know I am.
Lastly to all who are doing business in our industry if an educated dealer isn't your best customer then you need to rethink your business model.…
levels are about 10% of Google for my big brand clients.
I think there is much more room to grow in the paid search arena than this post professes. There are series differences in scale for MSN vs. Google though. I've been trying to through money at MSN to spend on Paid Search for over 2 years - it can't spend it because it just doesn't have the traffic or market share. But Google continually amazes me with its capacity to grow traffic and not have any serious degradation in conversion rates.
Its a matter of scale, there is a roof to what can be spent, but its much higher than this post would have you believe.…
consumer to make a purchase. This data will only lead to the continued degradation of dealer reputation.
True car has taken an easy path to wealth, not to improving the customer experience. Under the guise of transparency, they are misleading consumers and dealers. Once again let me say, I am all for transparency, within reason. Until they start posting actual Buyer's orders, We-owes, purchase history and all the other variables that go into the calculation of a selling price the TrueCar data is incomplete. And only those dealers hell bent on destroying the industry as we know it will submit to TrueCar's demands in exchange for the chance to sell a car at a loss.
k record?I have no idea who she is, but she is causing a stir. What is she Known for? The second is (and I have watched 1 of her "training" videos how comfortable are you watching these videos with your wife, sister, mother, or daughter?
If you are uncomfortable watching these with ANY of the aforementioned women in your life than these videos have no place in the work place. Forget if "maybe" there may be an issue with someone being offended. Its not worth it. Just the same, if there are tons of swearing or degrading tones in ANY training material scrap it.
Ok so there were more than 2 questions, Can anyone help me with them? …
Are you factoring in total inventory available?
I can see where applying your formula to midsize traffic sites, like your examples, can be an accurate predictor. Larger sites/dealerships may see some degradation as the shear volume could lessen the formula's accuracy.
Using the traffic from my former group's site, it was off a bit (~110,000 visits per month while selling 550-700 units/month.) But - that's also why I asked the questions above; we were only used and the inventory selection between locations was always fluctuating.
Good stuff Matt - this seems like a simple way to get dealers to wrap their head around where their site may need to be at, to hit these target ranges while also considering the digital marketing needed as well.
Interested in hearing how other dealers fair using this formula...…
ners club forums know just as much, if not more than the guys. Any dealer that hasn't been certified "female friendly" is missing the boat. If you believe your female customers are not doing research online to find out who they should and shouldn't be doing business with, then you need to wake up or find your doors closing in the future.
All it takes is one bad apple in your sales or service force to destroy your dealership. The sad thing is, you probably already know that person and have been protecting him for some reason or other. Even a top producer is not worth the risk of your reputation. I'm not talking about sexual harassment, though many are protecting those idiots too, it's the guy who thinks he is superior to any woman and is rude, degrading and manipulative. If you haven't noticed, your dealership gets reviews from a lot of places. Just one bad well worded review can cost you your reputation and thousands in profits.
SO WAKE UP!
-ken nix owner - OwnersClubNetwork.com…
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