ago when I started selling cars there was a much higher overall level of integrity, especially when it came to dealing with other automotive professionals. Seeing so much of the dishonesty and what at times appears to be border-line fraud pepetrated by dealership employees when dealing with automotive professionals outside of their own dealership is a sad commentary on where we have progressed as an industry. I would also suggest that Principles of Integrity must first be applied in-house and within our dealings with each other before it stands a chance to become the predominant type of leadership and practice we employ when dealing with consumers... If we cannot be honest and above-board when dealing with each other, how the heck can we expect people to treat the customers any differently?
In my last job working in a dealership, I was fortunate to work for a dealer family that ran a tight ship, expected sales success, demanded profitability but at all times let the principle of "Do The Right Thing" be the over riding and dominant theme of their management style and what they demanded from their people... When it came to "Heat" or any type of dispute, either internally or with customers, they would often simply say "We pay you to make decisions and we expect those decisions to be based on Doing the Right Thing" which permeated the dealership's culture all the way to dealing with split deals and commission calculations. That type of integrity is what once made this the best industry in America, and which we could all use a little bit more of today.
Thank you to Bill Gruwell, Scott Gruwell and Mark Gruwell for having taught me that "Do The Right Thing" should trump other business objectives when making management decisions in the automobile business...…
mine (success stories) - ASK PATTY sounds like a positive direction... How about dealership / sales floor process / salesperson procedures to insure complicance?
I am still gettng over the disappointment here of what some local dealers showed my family of my profession... I guess this post is an attempt to reach out to other industry professonals with a warning... Automation / ILM / CRM don't replace the people involved in the sale...
Should we be dealing differently with the "Buy In (acceptance) of sales managers / sales people and Digital Marketing / Basic Sales Techniques?
Appreciate this venue for communications between professionals, (thanks ralph)
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