e Dealership Competitive Advantage.
By “Frictionless” we don’t mean just “good” customer service, or shorter sales process. It’s much more than that. Today’s customers – particularly millennials – want their buying experiences to be frictionless. Is yours?
DO YOU WANT TO HAVE THE HAPPIEST CUSTOMERS, PLENTY OF REFERRALS AND LOADS OF REPEAT BUSINESS? Then this is the presentation you’ve been waiting for!
Conversion expert Ron Morrison will give you the tools to build a profitable Frictionless Customer Experience in your dealership. He will show you how to enhance the customer experience within search engines, your websites, your written and telephone communications, and all of your processes and people. In this eye-opening 1 hour webinar, attendees will also learn:
The difference between an excellent customer experience and a Frictionless Customer Experience (FCX)
The 6 key components for leveraging an FCX
How an FCX can make your dealership more profitable on day 1
How an FCX gives your dealership the competitive advantage
How to implement your FCX, what to measure and what to inspect
Who to designate as an FCX Ambassador and quantify their efforts in real dollars
Make it easy for your customers to say “Yes!” If you are ready to learn 6 Steps to the Frictionless Customer Experience (FCX), then don’t you dare miss this presentation! Register Now!
PRESENTER: RON MORRISON is the CEO of PureInfluencer, a conversion agency that effectively influences shoppers to do business with its Dealer clients sooner, more frequently, and with greater profitability. Ron is a familiar face and voice in automotive marketing and has helped countless dealerships grow their sales and service businesses to produce increased revenue. With over 24 years of experience in delivering profitable results, sustained incremental and recurring revenue, and building long-term relationships, he is regarded as an exceptional marketing and business development executive. Ron is an entrepreneur, a visionary sales leader and a respected member of the automotive community and he can be reached at RonMorrison@PureInfluencer.com.…
gree — IT IS THE CUSTOMER EXPERIENCE THAT ISTHE ONLY TRUE DIFFERENTIATOR.
When it comes to learning about innovative customer service strategies that sell more cars, we called in Automotive Rockstar Bobbie Herron to show us the way!
In this extraordinary and fast-paced 1 hour webinar, Bobbie will share 10 immediately implementable customer experience strategies to boost sales today! Attendees of this electric presentation will learn how to “Wow!” customers and create a more effective road map to the sale. And best of all – her suggestions won’t cost you a dime!
She will discuss 10 FREE simple, effective, easy-to-implement strategies that can be added to your current process that are proven to:
Turn More “Leads” (Opportunities) into Appointments
Make More Appointments into Showroom Visits
Convert More Showroom Visits into Sales
And Greatly Improve Customer Retention & Referrals
This presentation is only for those ready to dominate their market, close more leads and reap the huge benefits that await. All others need not apply.
Don’t miss this chance to invest in your own success and hear from one of the brightest stars in the Automotive Industry. If you are ready to learn 10 Awesome Customer Experience Strategies You Should be Using, then you simply can’t afford to miss this webinar! Register now!
PRESENTER: Bobbie Herron is the Director of Dealer Marketing for ZMOT Auto and is responsible for the creation and implementation of Digital Marketing strategies and conversion best practices for dealer clients. Utilizing market information and cutting edge technology to increase consumer engagement and create targeted in-market buyer opportunities, ZMOT is best known for providing unparalleled tailor-designed digital sales solutions, 1:1 sales attribution and regional exclusivity for automotive dealerships within the United Stated, Canada and Mexico. Bobbie had spent over 16 years enjoying a diverse automotive career and various responsibilities within a retail dealership, including General Manager, before coming to ZMOT. She is a very popular presenter at numerous conferences including Digital Dealer, Women in Automotive and Driving Sales, a guest lecturer at Northwood University, and a named winner of the 2015 Automotive News “40 Under 40”. Bobbie can be reached at BHerron@ZMoTAuto.com.…
YEE TURNOVER, BOOST CUSTOMER LOYALTY, & INCREASE PROFITS!
In this powerful webinar, Mat will share the 2 simple adjustments that can help you take your dealership to the next level without increasing your ad spend – and you may even save thousands of dollars every year. He is going to share the incredible secret formula that could be a game-changer for your dealership.
Attendees of this inspired 1 hour session will learn how to:
Improve morale and keep your team motivated
Get more sales year over year
Stay top of mind with current customers
Develop better relationships within your dealership
Boost customer loyalty through better communication
Are you ready to sell more cars, make more money, get more loyal customers and stop losing good quality sales people? Heck yeah you are! Don’t you dare miss The Secret Formula for Customer Loyalty & Employee Retention! Register now!
PRESENTER: MAT KOENIG is the CEO of KonigCo and Buscador de Auto, helping the best Car Dealers in the World get even better by focusing on generating first party opportunities and reaching U.S. Hispanic auto buyers. Mat has served in various sales and leadership roles on the retail side of the business for 12 years before becoming Sales Training Director for one of the largest Automotive Groups in the Midwest. In 2006, he went to work with Cars.com ultimately becoming Sales Training Manager, before moving on to Edmunds.com where he launched their Direct to Dealer Program in 2010. A highly sought after presenter, Mat is a regular speaker at events like Digital Dealer, Jim Ziegler’s Internet Battle Plan and Sales Management Super Conference because his real world strategies are proven to help dealers make more money. Mat is also the Co-founder of the Rockstar Auto Conference which is taking the industry by storm (RockstarAutoconference.com) and the author of the books Winners & Losers and This Book is For YOU Stupid. And when he isn’t setting the auto industry on fire or making sales tip videos from the road he can be reached at Mat@bdaspanish.com.…
have” for today’s successful dealerships – it’s a necessity!
New quantifiable data shows that dealerships’ online reviews and associated star ratings do, in fact, dramatically increase conversions, drive new vehicle sales and increase brand sales.
In this 1 hour webinar, Heather MacKinnon will share results from a recent groundbreaking DealerRater-Polk study that conclusively proves the direct correlation between dealership online star ratings and dealer vehicle sales. She will then present dealer case studies that explore the fundamentals of building and maintaining a successful online reputation. Finally, Heather will share proven strategies to garner more online reviews (both at the dealership and employee level) that will help you sell more cars across the Web and in the showroom.
If you are ready to boost your customer reviews as well as your bottom line, then this is one webinar you gotta see!
PRESENTER: Heather MacKinnon is Vice President of National Accounts at DealerRater, an online reputation management solution that has helped thousands of dealers build a positive and profitable online presence. Heather is a recognized thought leader and author in the area of online reputation management and an in-demand speaker at automotive industry conferences and dealer associations throughout the U.S. and Canada. As the premier dealer review website, DealerRater maintains 43% more dealer reviews than Google+, Yelp, Yahoo! Local, Cars.com and Edmunds combined. Heather has been offering online Automotive Solutions to Dealers for the past 10 years and has worked in key positions at Autotrader.com, DataOne Software and Citysearch. Heather is passionate about bringing long-term solutions to dealers to help them grow their business and she can be reached at Heather@DealerRater.com.…
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