than on Facebook, they can have significant marketing implications.
Read further to find out how the recent changes to LinkedIn impact your social media marketing.
What’s New With LinkedIn?
Recently the LinkedIn Homepage had a significant makeover. It’s now more sleek and modern. It also feelsfaster with an almost instantly updated user interface.
LinkedIn has made a few key design changes to make it easier to discover and discuss what matters most.
As LinkedIn says in their recent blog post, Introducing a Simpler Homepage:
“This is just the beginning of many more exciting, new features we plan to bring to the Homepage to offer more customization and functionality this year. We look forward to making the LinkedIn Homepage your go-to destination to discover and discuss what matters to you, your industry and your professionals network around the world.”
Mashablerefers to the new LinkedIn Homepage as a mash-up between Facebook and Google+. I’d have to agree. There is something more appealing about it that makes you want to hang out for a while!
A Quick Overview of the LinkedIn Homepage Layout
On your new homepage, you will first notice a blue box to click that will show you the most recent updates from your network.
The top part of the new LinkedIn Homepage.
From there, underneath your status update box, you will see “LinkedIn Today recommends this news for you,” along with three recommended stories.
The news stories in this area are consistent with the industry you work in or publications that you have indicated an interest in following on LinkedIn Today.
If you click through one of these news stories, you’ll be taken to the LinkedIn Today aggregate news page, where you can view and comment on additional relevant news stories(more on the changes to LinkedIn Today shortly).
LinkedIn Today delivers the day's top headlines that matter to people in your industry. Follow the industry and sources you care about.
Follow the Updates From Your Network
Moving beyond the latest news section, you’ll see updates from your network of connections and companies that you follow on LinkedIn. (If you haven’t done so yet, make sure to create a LinkedIn company pagefor your business so that you can start acquiring followers!)
The updates you see are based on who and what LinkedIn believes to be the most relevant for you.
Don’t forget to engage with your connections directly from your homepage!
You can typically like, comment, send a message or share to effectively engage. This will also help you to be viewed as someone who is “plugged in” and listening to your connections.
Engage with your network via your LinkedIn homepage.
LinkedIn allows you to filter your update stream and customize your view.
For example, I like to filter my stream by “Shares” to see what content my network connections are sharing. This filter takes away some of the clutter.
Filter your home page view with the options shown on the left...
Overall, the Updates section of the new homepage is simply more social. The stream of activity is cleaner and easier to follow.
LinkedIn Homepage Images Are Bigger
Images are also more prominent within the updates from your network. When posting your own updates, use an image if possible to capture attention!
Images are now bigger within LinkedIn status updates.
Take Advantage of the New LinkedIn Homepage Features
Remember that anytime LinkedIn members visit the site, they typically start from the homepage.
Being active on LinkedIn can help you show up on the homepages of your connections.
Showing up consistently can lead to more profile views, and ultimately LinkedIn profile views can turn into website or blog traffic.
3 Tips to Make the New LinkedIn Homepage Work for You
#1: Update Your Status Frequently and Consistently
Strive to update your status or participate in some sort of LinkedIn activity 3-5 times per day, throughout the day.
This includes regular status updates from your own homepage, participating in group discussions, leaving comments, making new connections, answering questions, etc.
In order to gain traction with marketing your brand and building influence on LinkedIn, you need to be consistently visible and valuable.
If you have a company page on LinkedIn, make sure to update your status there as well. Typically 1-2 company updates per day are sufficient.
If you want to stand out among your connections, make your updates engaging. Ask a question, ask for feedback or even consider running a poll. Also, comments are a great way to spark dialogue with your connections.
#2: Use Images in Your Status Updates
I mentioned previously in the article that LinkedIn has made the sizes of images included with status updates larger and more prominent.
Therefore it makes sense to use images in your status updates whenever possiblein order to attract attention from your network.
In the screenshot below, which status update stands out the most?
Use images whenever possible to make your LinkedIn status updates stand out.
#3: Get Active on LinkedIn Today
LinkedIn Today has also been given a couple of awesome new features recently to make the news site more social!
First, you can now click on “Trending in Your Network” on LinkedIn today to view specific news stories that have been shared by your connections.
Click on "Trending in Your Network" to view articles shared by your connections.
Second, you can like, comment, share and save news stories on LinkedIn Today.
The comments don’t appear to be threaded conversations; however, your commentary on a trending news story will appear on the homepages of all of your connections!
If you comment on a few news stories each day through LinkedIn Today, you will keep your status active, create potential engagement with your networkand also receive the benefit of having an image inserted into your status update!
Share your unique commentary on trending news topics on LinkedIn Today.
LinkedIn is getting more social. Be sure to tweak your LinkedIn marketing to leverage these new social features.
And if you haven’t already got a LinkedIn marketing plan in place, it might be time to consider implementing one.
The ongoing improvements to LinkedIn continue to make it a compelling network for business professionals, business owners and anyone looking to improve their career or job opportunities.
What do you think? Have you seen the new LinkedIn homepage? Do you like or dislike it? Will you implement some of these ideas to grow your visibility? Are there any features I’ve missed?Please share your comments below.
About the Author, Stephanie Sammons
Stephanie Sammons is founder and CEO of Wired Advisor, a turn-key blogging and social media platform for financial professionals. Other posts by Stephanie Sammons »…
ready for a A More Interactive Main Page? Nick lays out the upcoming improvements to Main Page Interaction. We know many of you are psyched about this one. We are, too.
Who's also ready for some improvements to Groups? Tell Us About Groups Improvements You Want to See.
TIPS FROM CREATORS
Kristy was sending her mom a Mother's Day card and found some great, free services that Allow Members to Send eCards.
Milagros Baerga is about to hit a milestone: Our Network Is Approaching 3,000 Members. It's a very pretty site. Well done, Milagros!
TJ @jQueryHelp teaches you How to Highlight a Certain Video. Literally.
Brian Floe: By Request I'm Sharing My Custom Navigation Menu.
JP probably set a tip record this week. Among others, he shows how to Protect Your Email Address with Scr.im. He lists 30 Ways to Optimize Your Site for Speed. Plus, a super fast and simple way to Post Ning Network Activity Feed to Twitter, Then to Your Facebook Page. Increase Membership or Sales by Harnessing the Power of Your Existing Members. He also asks: Are You and Your Members Struggling with Internet Explorer? This Might Help! Whew. That wasn't even all of them.
soaringeagle has a Quick, Easy Tip to Increase Revenue and Have a Cleaner Look at the Same Time. It's all about the two-column layout.
Mark Flockhart has one word for you: Motivation.
Brian K emphasizes The Importance of Proper Tags and Descriptions on Photos.
Speed Racer used the Language Editor to change the name of his members' inbox. It's Not Just an Inbox!.
Deb W. has a great idea about having someone sponsorship her network and wants some advice:Sponsors: How Much to Charge?
FOUND ON THE INTERNET
What Do You Have to Lose?: "With your ideas, your dreams, your goals, ask yourself what’s the worst that can happen? Then take action."
Your Online Community Is Trivial — And That's Why It Matters: "There is always a lot of heavy, meaningful stuff going on in the world. Death, destruction and tragedy and what can be done to help. Chances are, your community isn’t really as important as these concerns in the grand scheme of things. But, at the same time, that doesn’t mean that every thread needs to be diverted to important issues or that the threads aren’t important to someone, just because they may not be important to a lot of people."
How to Build a Free Social Media Monitoring Dashboard: "Do you need a better way to manage the monitoring of your social media? Don’t want to spend a lot of money? How about a free alternative?"
11 Processes For Scaling Online Communities: "Some community managers are overwhelmed. They don't have enough time to do all the work. They respond to every e-mail, check every forum post, repurpose news from web sources, maintain the platform, initiate discussions and resolve disputes. This is fine, necessary, work. However, it doesn't scale. One approach to handling this is to prioritise your work. Focus on the important stuff. A better approach is to put processes in place which scale."
Sitting All Day Is Killing You
We hope you've found that this Best of the Week digest worth standing up for!
Welcome to Automotive Digital Marketing
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.