als on social media, get top tips that will increase customer loyalty and turn your fixed ops department into a real money maker. You simply can't afford to miss this presentation!
PRESENTER: ERICA SIETSMA is the Sr. VP of Product Strategy & Operations at Digital Air Strike where she leads the product team and corporate strategy based in Scottsdale, AZ. Erica brings a dealership’s perspective and is responsible for tailoring its products to something that impacts retail automobile dealers directly. Erica is passionate about bringing change to the industry to focus on the impact of customer feedback and how it drives operational changes at all levels. Prior to joining Digital Air Strike, Erica was with MileOne Automotive where she managed corporate communications and software partnerships for all 63 dealerships. Erica has extensive automotive technology experience and has also held sales and business development management positions at CallSource and Autobase. Erica is an avid traveler and innovation enthusiast and she can be reached at Erica@DigitalAirStrike.com.
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SVP, Product & Operations, Digital Air Strike
Let’s put it into perspective: Statista reports that the US motor vehicle and parts manufacturing annual output is nearly $716 billion dollars.
What that unbelievable value doesn’t show you is that, behind every dollar spent in automotive, there is a customer.
The assembly plant is the parts supplier’s customer. Every dealership is a customer to the manufacturer. And every car buyer and service client is the dealership’s customer.
The automotive industry isn’t about cars at all – it’s about real, live people. They are what make the car business go round, and it’s critically important to remember to put the customer first. These tips will help you do just that ...…
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