il Strategist from Google, will discuss this highly-anticipated Google release. Google Dealer Guidebook 2.0 is an evolution of Google's instruction manual for dealers and will show you exactly how to drive more profit from Google. It shows dealers exactly where opportunity exists and provides Google expertise on what dealers should master next. This session will go through the guidebook in detail and explain best practices for dealers in Search, Video and Display Advertising. Most importantly, it will show you how to prove you're getting the most bang for your Google buck. If you are ready to start proving that Google Advertising is your best dollar spent then this is an hour of all-around Automotive Awesomeness that is not to be missed! This is a MUST-SEE presentation! Register Now! PRESENTER: KELLY McNEARNEY is a Senior Automotive Retail Strategist for Google. Based in Venice, CA, she coaches automotive clients on Google’s wide range of solutions including Google Search, YouTube, Google Display Network, programmatic and mobile solutions. Her mission is to help automotive retailers make the most of the web by reaching in-market shoppers with the right message at the right time. She has conducted keynote addresses at Digital Dealer, DMSC, the Google Automotive Retail Summit and numerous OEM-specific conferences. Prior to joining Google, Kelly spent 9 years at ESPN in Customer Marketing and Sales creating and selling multimedia sponsorship packages for sports advertisers. Kelly is a graduate of the University of Kansas with degrees in Journalism and Spanish. She is a thinkLA Person of the Year award winner and is the SoCal regional lead on GoogleServe, Google’s annual volunteerism initiative. She lives in Hermosa Beach, CA and is always looking for tips on interesting travel destinations.…
Let’s put it into perspective: Statista reports that the US motor vehicle and parts manufacturing annual output is nearly $716 billion dollars.
What that unbelievable value doesn’t show you is that, behind every dollar spent in automotive, there is a customer.
The assembly plant is the parts supplier’s customer. Every dealership is a customer to the manufacturer. And every car buyer and service client is the dealership’s customer.
The automotive industry isn’t about cars at all – it’s about real, live people. They are what make the car business go round, and it’s critically important to remember to put the customer first. These tips will help you do just that ...…
rs. Find the highest Regional interest and target that group with Google Adwords. Develop tightly knit adgroups with targeted keywords and ADS.
Second tip is to look for opportunites outside your market. Google insight is a great way to seize opportunites. For example, maybe you see a ton of searches for Hybrid cars in Madison, Wi and there are no Hybrid dealers for over 100 miles. There is an opportunity!…
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