rgy and money that are much better invested in targeting your audience with a specific marketing strategy.
We’re bringing in DealerOn’s very own Aurko Chatterjee to discuss The Audience-First Marketing Strategy you SHOULD be using!
Attendees of this 1 hour webinar will learn how to navigate the new world of audience based online marketing and how to deploy specific proven strategies across Search and Social Advertising. Furthermore, he will discuss how these audience-first techniques will reach more qualified in-market consumers, dramatically improving advertising performance and ROI.
The outdated marketing strategy of trying to appeal to everyone and casting a very wide net has proven to be ineffective and costly. If you are ready to hear all about The Audience-First Marketing Strategy you SHOULD be using, then don’t even think about missing this presentation! Register now.
PRESENTER: AURKO CHATTERJEE is the Director of Digital Advertising at DealerOn. The expertise Aurko brings to DealerOn started with a career at Google, which he honed for the auto industry after 3 years with Cox Automotive as an advertising strategy manager. Aurko plays a huge role in building DealerOn’s advertising division, and he continues his legacy today by bringing the latest trends and innovations to our SEM team. He holds a bachelor’s degree in psychology from St. Xavier’s College and is also AdWords, Bing, and Google Analytics certified. Aurko lives in the Washington DC area, spends time hiking, reading, or checking out local theater shows, and he can be reached at AChatterjee@DealerOn.com.…
l media sites, TV, radio, and newspaper are all mass audiences, yet so much money is spent trying to reach the "right audience" within the mass audience. So to a dealership, what is a 100% car shopping audience / market worth?…
ogle docs is another enabler, to me.
Search = $. They never forgot that, and any time they didn't do well it was simply because the vehicle as designed didn't provide enough audience.
As for the display ad network, it's interesting that you see no association to search. They learned audience from search; they chased audience in the display network. Anyway, you are right in that I wasn't broad enough, but it still comes back to search.
Or, really, as it has developed in all of their successful cases: An audience for their advertising.…
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